1. NAFSA GS-013: Cyber Recruitment 20081 Cyber Recruitment NAFSA Annual Conference | 29 May 2008 Martin Bennett, Ball State University mabennett@bsu.edu Cheryl Darrup-Boychuck, USjournal.com cheryl@USjournal.com Viktar Khotsim, educationUSA advising@amcenter.by

2. NAFSA GS-013: Cyber Recruitment 20082 Effective Use of Technology for a Dynamic Demographic We hope to help you: Become tech-literate not a techie Communicate with students using their preferred tools Share success stories to help us all grow

3. NAFSA GS-013: Cyber Recruitment 20083 The Digital Divide Only 1/5 of the world’s population has regular online connectivity. Only 43 countries have an Internet penetration rate of 50% or more; 226 countries do not. Advertising online represents an Affluency Filter.

4. NAFSA GS-013: Cyber Recruitment 20084

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10. 10 Precision Marketing Desktops and Laptops Language (without regard to geographic borders) Geography (points of latitude and longitude) … and Handhelds Carrier (NTT DoCoMo in Japan, China Mobile…) Device Manufacturer (Nokia, Samsung…) Device Capabilities (streaming video…)

11. NAFSA GS-013: Cyber Recruitment 200811 Global Statistics to Consider In 2008, the Internet will be more frequently accessed on mobile phones than on PCs (Personal Computers). In Japan and Korea, 90 percent of all cell phone users use their device to browse the Internet. There are three billion cell phone subscribers worldwide (three times the number of PC users), who use their phones at least daily. There are twice as many people using SMS (TXT) than e-mail.

12. NAFSA GS-013: Cyber Recruitment 200812 Direct Online Funds Verification from the Student’s / Sponsor’s Bank Primary Objectives: 1. To minimize the incidences of fraudulent bank statements 2. To verify funds much earlier in the admissions process 3. To complement current practices (and U.S. law) which verify funds much later in the process

13. NAFSA GS-013: Cyber Recruitment 200813 http://vco-edusa.net Advising Without Borders!

14. NAFSA GS-013: Cyber Recruitment 200814 VCO: New tool for advisers and prospective students Not a substitute for individual advising Cover regions without EACs Oriented for new audience Training model for beginning level advisers

15. NAFSA GS-013: Cyber Recruitment 200815 VCO project now Team of 36 advisers from 21 country Seven templates 1000 IP`s daily 7800 incoming questions 5219 subscribers One hit per second Extension to the two new language versions The VCO on-line consulting technique Supported by one tech specialist

16. NAFSA GS-013: Cyber Recruitment 200816 VCO: How it works Team-based operation Dynamic multilingual content Simple and unified structure Web template method VCO on-line consulting technique (2008)

17. NAFSA GS-013: Cyber Recruitment 200817 English CC Russian CC Arabic CC Spanish CC Chinese CC

18. NAFSA GS-013: Cyber Recruitment 200818 Virtual Consulting Service: Challenges Many general questions Takes too much time Repeating Inappropriate Provocative Advertisements SPAM

19. NAFSA GS-013: Cyber Recruitment 200819 Objectives: To develop a classification of incoming questions and, accordingly, to prepare a set of concrete recommendations.

20. NAFSA GS-013: Cyber Recruitment 200820 Expected results Saving time for VCO team members Increase of professionalism in consulting service Use this methodology for training of new VCO team members Try to implement this consulting technique for telephone and e-mail consultations

21. NAFSA GS-013: Cyber Recruitment 200821 Classification of incoming questions Very basic Labor-intensive Concrete Miscellaneous

22. NAFSA GS-013: Cyber Recruitment 200822 Very basic questions 75% of all incoming questions Student never been to EAC New and underserved category of our potential clients Just curious about education in the USA

23. NAFSA GS-013: Cyber Recruitment 200823 Example of incoming questions: very basic Location: Uzbekistan. E-mail: Yulabr_1987@mail.ru. I want to study In USA. What I should do about this ?

24. NAFSA GS-013: Cyber Recruitment 200824 Very basic questions: recommendations Inspirational sentence Simple and brief explanation of the application process Use of template answers Referring to the nearest EducationUSA center

25. NAFSA GS-013: Cyber Recruitment 200825 Labor-intensive questions 15% of total questions A prospective student who finally decided to take the first step in the application process A prospective student who somewhere heard about this opportunity and is wondering where to begin

26. NAFSA GS-013: Cyber Recruitment 200826 Example of incoming questions: labor-intensive Location: Mongolia. E-mail: jalair_bayasgalan@yahoo.com. Please give me information about top universities in computer science in California and amount of financial aid in them

27. NAFSA GS-013: Cyber Recruitment 200827 Labor-intensive questions: recommendations Avoid “digging too deep” when answering question Instead of doing search for student show only direction where to find the answer (directing answer) Present direct link or contact information

28. NAFSA GS-013: Cyber Recruitment 200828 Concrete questions 5% of total questions Coming from students who are in the active phase of the application process Requires a “tailored” answer Allow advisers to demonstrate expertise in a certain field Doesn't require too much time A collection of concrete questions is the most valuable part of the question archive of the project.

29. NAFSA GS-013: Cyber Recruitment 200829 Example of incoming questions: concrete Country: United Arab Emirates E-mail: OSA93@yahoo.com Question: What is the difference between online studies and distance studies? Thanks

30. NAFSA GS-013: Cyber Recruitment 200830 Miscellaneous questions 5% of total questions Is a typical side effect of all online interactive tools Can be divided into three types: advertisements, inappropriate, provocative Must be deleted from the Administrative Center without answering

31. NAFSA GS-013: Cyber Recruitment 200831 VCO Consulting Service: Summary of the Structure of Answers 1. Inspirational sentence 2. Body of the answer: template for “very basic” questions directing for “labor-intensive” questions tailored for “concrete” questions 3. Call to action sentence (invitation)

32. NAFSA GS-013: Cyber Recruitment 200832 Expected results Saving time for VCO team members Increase of professionalism in consulting service Use this methodology for training of new VCO team members Try to implement this consulting technique for telephone and e-mail consultations

33. NAFSA GS-013: Cyber Recruitment 200833 VCO and US educational institutions Refer interested applicants with questions not specific to US institution to the VCO web portal Let your current students and alumni know that they are welcome to participate in the "forum" and other sections of the VCO project Locate the VCO banner on your website

34. NAFSA GS-013: Cyber Recruitment 200834 Advising Without Borders!

35. NAFSA GS-013: Cyber Recruitment 200835 Key Issues How easy is it to find your site online? How many clicks from your school's homepage? How important is the web in your international student enrollment plan? How do you respond to prospects electronically? Are you using DVCs? Are you chatting, using videos, or presenting to parents? Can students check the status of their applications online? What percentage of your international students apply online? After admission, what do you do to keep these students interested?

36. NAFSA GS-013: Cyber Recruitment 200836 International Website Basics 101: What do you have to have? Focus groups with your current internationals Review of U.S. State Department’s “How to Have an Internationally Friendly Website”How to Have an Internationally Friendly Website School description with costs and housing information International undergraduate / graduate admissions Proportion of international students at that university and class profiles Quotes from international students Requirements and documents that apply to international students Visas: Up-to-date information

37. NAFSA GS-013: Cyber Recruitment 200837 Prospects to Admitted: Maintain Communication Change things up every so often — student profiles, video interviews, alum interviews, promotional videos Send e-mails to prospects when new information is added Online application form a must Look into in-house or third-party chats Develop a web-based status check for applicants Offer video interviews to departments admitting GA/TAs (Skype, Live Messenger, DVC)

38. NAFSA GS-013: Cyber Recruitment 200838 Admitted to Enrolled: Be Proactive Chats Emails to accepted students Online forms to confirm enrollment Arrival Info – Transportation to campus Info about what to bring, health insurance, and other issues typically raised at orientation Things to do in the community Orientation schedules

39. NAFSA GS-013: Cyber Recruitment 200839 DVC (Digital Video Conferences) Recruitment fairs with state consortia of colleges and universities Service-topics / on-demand workshops Local institutions connecting with colleges and universities

40. NAFSA GS-013: Cyber Recruitment 200840 (insert video clip here)

41. NAFSA GS-013: Cyber Recruitment 200841 Chat Products Group Chats Online Chats with EducationUSA Centers Instant Chats

42. NAFSA GS-013: Cyber Recruitment 200842 Social Networking Sites Country-specific networks Worldwide options (MySpace, Facebook, etc.) How to use these networks: Signing up, configuring appropriate privacy settings What you can do: Advertising, posting electronic resources Example of use: Destination Indiana Facebook groupDestination Indiana Facebook

43. NAFSA GS-013: Cyber Recruitment 200843 Continue the Conversation via NAFSA’s M&R Network Go to http://www.nafsa.org/http://www.nafsa.org/ Click Knowledge Community Networks and Resources Click Recruitment, Admissions, and Preparation Click Marketing and Recruiting Click Discussion Forums Click The M and R Idea Factory

44. NAFSA GS-013: Cyber Recruitment 200844 Cyber Recruitment NAFSA Annual Conference | 29 May 2008 Martin Bennett, Ball State University mabennett@bsu.edu Cheryl Darrup-Boychuck, USjournal.com cheryl@USjournal.com Viktar Khotsim, educationUSA advising@amcenter.by