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The Profile of Today’s College Student: Using national study results to impact change on campus Kim Kloeppel, MPA University of New Mexico Amy Feder, M.S.

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Presentation on theme: "The Profile of Today’s College Student: Using national study results to impact change on campus Kim Kloeppel, MPA University of New Mexico Amy Feder, M.S."— Presentation transcript:

1 The Profile of Today’s College Student: Using national study results to impact change on campus Kim Kloeppel, MPA University of New Mexico Amy Feder, M.S. StudentVoice June 13, 2009

2 Session Objectives This session will: Provide insight into how students are using technology by comparing some common assumptions (what we think students are doing online) versus what students actually self-report. Explore whether the areas of campus and academic involvement, services, and values are unique to an institutional setting by comparing results from the University of New Mexico to the national Profile. Explore whether students with differing characteristics are using these areas in different ways. Discuss how data on can inform practice and programming. Compare various student “profiles” and discuss how they were implemented for program changes.

3 Profile of Today’s College Student National assessment sponsored by NASPA. Over 35,000 students from 45+ colleges and universities responded to the Profile in spring 2008. Sections of the Profile include: DemographicsExpectations of College Campus InvolvementAcademic Involvement Academic IntegrityHealth and Wellness Technology UseMedia Consumption Diversity IssuesValues and Beliefs Future Aspirations

4 The Profile of Today’s College Student

5 Purpose of the Profile To provide institutions with… A descriptive portrait of their students at all levels, from first year to senior year-plus Credible, accurate, timely, and relevant information that can be used to inform decision making and improve programs and services. Longitudinal data to track changes and trends Benchmarking data to compare characteristics of students to national profile of students

6 Reporting Institutional data Filter Graphs Crosstabs Data export Benchmarking (comparing self over time, also comparing to national average and peer institutions that you select) Screenshots for each

7 Institutional Data

8 Reporting Institution data Filter Graphs Crosstabs Data export Benchmarking data Comparing self over time Comparing to national average and peer institutions

9 Benchmarking Data

10 The National Profile 20082009 I will find a job before I graduate.39.06%27.77% Financial aid offered was a very important factor in college choice. 48.97%55.62% Never miss class23.94%27.30% Communicate with faculty outside of class75.52%81.65%

11 Administration at UNM Data was collected via web survey for three weeks using StudentVoice. Random sample of undergraduates stratified by class standing. Students were sent an initial invitation email followed by a reminder email. Respondents completed the demographics section as well as four out of nine randomly selected sections.

12 What do you think the results show? Do you communicate with faculty outside of class? How many years will it take you to graduate? Do you text-message people with a cell phone? How frequently do you send text messages? How frequently do you use the Internet for participating in online social networks (Facebook/MySpace)? Do you have a profile on an online social network?

13 Analysis of data UNM compared their results with 3 other areas: 1) the national average, 2) the regional peer group, and 3) the referent peers. There were many areas where UNM had considerable differences than these 3 areas. There were many questions of concern at UNM regarding program planning. Demographics can be very pertinent to the data analysis. Consider doing some cross-tabs. Student profiles were created to look at special areas: 1) single mom w/children living off campus, 2) male student living & working on campus, and 3) returning student over 30 years old living off-campus.

14 Demographic Section Descriptive questions about how students identify themselves Detailed demographics include questions about: o Foreign language fluency o U.S. generational status o College-going generation status o Relationship status o Living arrangements o Work responsibilities

15 UNM Demographic Findings UNMNational Full-time81%91% Age 19 - 2311 - 14%15 - 20% Off-campus w/parents23%14% Off-campus w/family30%13% Work for pay74%83% Work 21 - 40 hours35%30% Work to support self/family30%19% First generation24%18%

16 UNM Demographic Findings

17 Campus Involvement Expectations of involvement Level of involvement Involvement learning outcomes

18 UNM Campus Involvement Findings UNM’s students were less involved in campus activities in most areas: athletics/sports, movies/concerts/speakers, community service, Greek organizations,& student clubs & organizations. Reasons given: work, inconvenience of commuting & returning to campus, commitments to off-campus activities & family commitments.

19 Academic Involvement & Integrity College choice process Course attendance Academic preparation Faculty interaction Learning & study styles Definitions of cheating Likelihood of cheating or reporting cheating Decision making and behavior

20 UNM Academic Involvement/Integrity Findings UNMNational Expected college coursework to be much more difficult.17%12% Communicate with faculty outside class29%24% Feel they will graduate in 4 years32%50%

21 Health and Wellness Physical health Mental health Sexual activity Smoking, drinking, illegal drug use Eating habits

22 UNM Health and Wellness Findings UNM has a higher percent of problems/impact on addiction or dependence, anxiety, chronic health problems, hearing, sight, abuse, assault, death of a family or friend, eating disorders, financial problems, injuries, pregnancy, relationship difficulties & sexually transmitted infections. However, some of the other directed questions on these issues did not provide additional data on the strength of these problems/impact.

23 Technology Use Internet E-mail Text messaging Online social networks

24 UNM Technology Findings UNMNational Own desktop computer60%41% Own laptop computer74%83% Participate in online social networks more than 5 times per week29%55% Use campus and work computers25%10% Do not have internet access where they live11%3% Have a social network profile66%85%

25 Media Consumption Newspaper, magazine, radio, and television Preferred sources of information Influence of media

26 UNM Media Consumption Findings UNM students are more apt to stay informed on areas of science/health, technology & news in my field of study vs. business, entertainment, & sports. TV, radio & magazines were used for educational purposes vs. entertainment purposes.

27 Diversity Issues Definition of diversity Views on diversity Diversity related behavior Diversity learning outcomes

28 UNM Diversity Findings UNMNational Felt campus is diverse91%80% Strongly agree/agree they personally contribute to campus diversity74%62% UNM students have learned more and become more aware about age and political diversity since starting college. UNM students consider the campus to be liberal (49%) compared to 34%. Conservative (5%) compared to 17%.

29 Future Aspirations Academic plans Postgraduate plans Perceptions of the job market

30 UNM Future Aspirations Findings UNMNational Anticipate earning a bachelors degree as their highest degree23%28% Anticipate earning a doctorate degree as their highest degree30%26% UNM students were very concerned with work hours (20%) compared to 13% when selecting their 1 st job. They were less concerned about room for advancement (15%) vs. 23%. UNM students expect to earn $20K to $40K during 1 st year of employment compared to 34%, and 29% expected $40K to $60K compared to 35%.

31 Actions Taken Demographic data and student profiles Student housing planning (families/children & older ages) Student employment on campus Student involvement in activities Technology enhancements and strategic planning Academic involvement with faculty Years to graduate Health & wellness – planning & programmatic changes

32 Next Steps Present data & information to UNM stakeholders How can this data provide value-added programs/services to students? Use data to make programmatic changes and strategic planning Conduct same survey in Spring 2010 Compare current results with next survey How has data changed? Future strategic planning revised

33 Questions? For more information go to Click on Partnerships Kim Kloeppel Amy Feder

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