1. Applying What We’ve Learned About Technology and Teaching To Achieve More Effective and More Profitable Offerings Association of Proprietary Colleges New York Sagamore Resort, June 12, 2002 by David G. Brown (http://www.wfu.edu/~brown) Professor of Economics, ICCEL Dean, and VP Wake Forest University

2. Focus Upon STUDENTS Placement Success! Very Few Places in the Country are your equal!

3. What’s Special about [insert your] College Why do students come to [your college]? Why do faculty stay at [your college]? Why do you continue to work at [your college]? What is “the [your college] Difference”? WRITE IT DOWN! 3

4. What We’ve Learned So Far About Technology and Teaching 1.More Learning results From Better Communication! 2.Students relish Buffets! 3.Blended Courses are Best! 4.Ubiquitous Access is Essential! 5.Simpler is Better! 6.Professor becomes Personal Trainer! Alert!--- You will be asked to select the 2 factors that most deserve your special attention! 4

5. What We’ve Learned So Far About Technology & Management 1.More Productivity results From Better Communication! 2.All relish Buffets! 3.Blended Approaches are Best! 4.Ubiquitous Access is Essential! 5.Simpler is Better! 6.Manager becomes Personal Trainer! 5

6. Communication-Interaction 6

7. Computers allow people---- to belong to more communities to be more actively engaged in each community with more people over more miles for more months and years TO BE MORE COLLABORATIVE 7

8. Reasons 150 Professors Added Computer Enhancements 1.Communication-Interaction 2.Collaboration-Teams 3.Controversy-Debate 4.Customization-Diversity 5.Consultants-Adjuncts 8

9. To understand a liberal arts education as an opportunity to study with professors who think by their own set of concepts To learn how to apply economic concepts To learn how to work collaboratively To learn computer skills To improve writing and speaking FIRST YEAR SEMINAR The Economists’ Way of Thinking: Students = 15 All Freshmen Required Course Before Class During Class. After Class 9

10. Students Relish Buffets! 10

11. Blended Courses Are Best! 11

12. IBM Laptops for all Printers for all New Every 2 Years Own @ Graduation 31.000 Connections Standard Software 99% E-Mail Start 1995, 4 Year Phase In +15% Tuition for 37 Items +40 Faculty and 30 Staff THE WAKE FOREST PLAN IBM A30, Pentium III, 1.13GHz Processor, 30GB Hardrive, 384 MB RAM 15”ActMatrix Screen, CD-RW/DVD, Floppy, 56k modem, 16MB Video Ram, 10/100 Ethernet, USB&Serial&Parellel&Infrared Ports Standard Load Includes— MS Office, Dreamweaver, SPSS, Maple, Acrobat, Photoshop, Shockwave, Flash, Net Meeting, Real Producer & Player, Media Player, Windows XP Moviemaker, Apple QuickTime, Netscape & Explorer, Netscape Calendar & Communicator, Windows XP Professional Ubiquitous Access is Essential! 12

13. Simpler is Better! 13

14. Student Teacher My.yahoo Custom learning team Custom delivery Custom learning resources Professor as Personal Trainer 14

15. What We’ve Learned So Far About Technology and Teaching 1.More Learning results From Better Communication! 2.Students relish Buffets! 3.Blended Courses are Best! 4.Ubiquitous Access is Essential! 5.Simpler is Better! 6.Professor becomes Personal Trainer! It’s that time! Circle the 2 items that most Deserve your special attention in the years ahead! 15

16. Technology is transforming what we do & how we do it! New markets & competition (Mass Markets katz, New Competition levine, Bricks and Clicks l ) Entrepreneurs & Rapid Entry/Exit (Free Agent l ) An era for confederations & mergers (Intell…Elites k ) Student-centered buying & databases (Learng Focus l, $ Follow Students l ) Customized/Individualized Offerings (Personalized k, Individualization l ) Interactive Teaching & Immediacy (Just in Time k, Interaction is the key gulliver ) Teams of Professionals to Support Learning Blended Courses Resources in Chunks (Modular k, Unbundle l, Degrees wither in Importance l ) Demand for Computer Fluency (Educatnl Passports l ) Student Trial/Error Mentality Circle 3 most relevant for your college! 16

17. Conclusions re Wireless (DGB: London, 6/28/02) Wireless is currently a technology still in search of a killer application. The Killer Applications will likely be--- –Email & Instant Messaging EVERYWHERE –Global Positioning We’ll be closer when we have signals from the sky & community computing Wireless may slip in the back door by becoming the backbone of campus systems In the meantime, boutique applications will intrigue all of us. 16a

18. What should YOU do about it? 17

19. Act Now -Build Identity and Loyalty -Build “Communities of Learners” & Link All Programs to Participation in and Access to Those Communities -Expand and Enrich Co-Curricular Programs (e.g. placement services & alumni-mail-forwarding) -Start with What Students Already Know & Love! -Games + Create Web Pages + Browser -Instant Messenger -Maintain Aura of Impartiality & Rationality -Rejoice in the Flexibility & Survivability of Colleges 18

20. Act Now -Affirm as a Community that All Teaching May Proceed on the Assumption That All Students Have Internet Access -Assure Robust Communication Networks -Aim for 95% of Faculty Use of CEL by Voluntary Means -Adopt & Support a “Preferred” Laptop, CMS, & Software -Budget for Electronic Databases -Avoid “dumbing down” teaching and administrative systems -Expect to provide 24/7 services -Put more responsibility on students (like data entry) -Relate directly to suppliers (office depot) 19

21. Act Now (Your Turn) What’s Next? --What’s Special about your college? What do you do better than almost anyone else? Where is your comparative advantage? What did you write earlier? --In this new and emerging world of fuller communication & revival of community, how can you deploy these new tools in order to extend your comparative advantage (gardening metaphor)? --What’s your next step toward your objective? 20

22. The Good News for Higher Education 67/74 oldest institutions are universities! Adapting is our business! Adapt we will! 21

23. The Good News for APC Colleges Responsive to Rapid Change Reflective of Student Needs & Desires Accountable to High Completion Rates Partner Friendly Diverse Association 22

24. David G. Brown Wake Forest University Winston-Salem, NC 27109, USA 336-758-4878 email: brown@wfu.edu http//:www.wfu.edu/~brown fax: 336-758-4875 23