1. IMPACT, DISRUPT, IMPRESS April 2015

2. OUT-OF-HOME IMPACTS PEOPLES DAY Cut through the media clutter and noise www.oma.org.au info@oma.org.au Source: ExterionMedia and Kantar Media – A major quantitative and qualitative study of 9,000 Europeans across 6 countries 51 % of respondents claim they are more likely to pay attention to OOH advertising than any other form

3. OUT-OF-HOME DISRUPTS CONSUMERS DAYS People welcome the distraction OOH provides www.oma.org.au info@oma.org.au Source: ExterionMedia and Kantar Media – A major quantitative and qualitative study of 9,000 Europeans across 6 countries 66 % of respondents feel that OOH advertising offers a welcome distraction “The main difference I see in Out of Home advertisements is that I often find myself deliberately looking at them rather than deliberately avoiding them as I would in the house. This is because outside advertising is providing a distraction when I am doing nothing apart from walking or using public transport”

4. THE SCALE OF OUT-OF-HOME IMPRESSES Change or reinforce how consumers think about your brand www.oma.org.au info@oma.org.au Source: ExterionMedia and Kantar Media – A major quantitative and qualitative study of 9,000 Europeans across 6 countries 74 % of respondents expect to see big brands on OOH “I think the sheer scale of billboards and bus ads really sets aside the huge corporations and big brands from the smaller ones”