3. Outdoor Marketing

4. Outdoor marketing

5. The Market is Unlimited In 2002, advertisers spent $5.2 billion on outdoor advertising, up 0.8% compared to 2001. In 2002, advertisers spent $5.2 billion on outdoor advertising, up 0.8% compared to 2001.

6. The National Outdoor Market

7. Who’s Who In Outdoor?

8. Why do they choose to advertise outdoors? Outstanding value for the dollar. Outstanding value for the dollar. Surrounds consumers with a constant presence. Surrounds consumers with a constant presence. Suits every target audience and geography. Suits every target audience and geography. It is roadside, outside, inside, above and below and on the move. It is roadside, outside, inside, above and below and on the move.

9. The NeXt Level of Outdoor “Before we even launched the site we had over 5,000 subscribers because people wanted to win the car.” “Before we even launched the site we had over 5,000 subscribers because people wanted to win the car.” - Jeff Crane - Jeff Crane Hot Saints President

10. The Hub Bug Jeff Rust, director of membership for Corporate Alliance and the main driver of the Hub Bug, said, “You essentially get a moving billboard for $400 to $500 a month. That’s not bad.” Jeff Rust, director of membership for Corporate Alliance and the main driver of the Hub Bug, said, “You essentially get a moving billboard for $400 to $500 a month. That’s not bad.”

11. The FatCats Hummer “We wanted people to see it and have several reasons to come visit,” said Sean Collins, owner and operator of the Provo location of FatCats. Collins estimates that six to eight new customers come in a day because they have seen the wrapped Hummer and want to know what FatCats is all about. “We wanted people to see it and have several reasons to come visit,” said Sean Collins, owner and operator of the Provo location of FatCats. Collins estimates that six to eight new customers come in a day because they have seen the wrapped Hummer and want to know what FatCats is all about.

12. The Full Wrap ADCAR’S main product is the Full Wrap. A wrap completely covers the vehicle with the advertisers ad. It has a very high impact and is remembered. The high impact is a result of its uniqueness and also the ability to control all the colors on the car. ADCAR’S main product is the Full Wrap. A wrap completely covers the vehicle with the advertisers ad. It has a very high impact and is remembered. The high impact is a result of its uniqueness and also the ability to control all the colors on the car.

13. Word Splash The Word Splash covers the car in words, but not entirely. Graphics are not used with a Word Splash; words only. This product is very effective with name brand recognition. The Word Splash covers the car in words, but not entirely. Graphics are not used with a Word Splash; words only. This product is very effective with name brand recognition.

14. Rear Wrap and Rear Window The Rear Wrap cover the entire rear end of the vehicle including the back window. The Rear Wrap cover the entire rear end of the vehicle including the back window. The Rear Window Splash covers just the back window. The Rear Window Splash covers just the back window. Both products offer advertisers more vehicles in their campaigns using the most valuable part of the car. Both products offer advertisers more vehicles in their campaigns using the most valuable part of the car.

15. The Caravan Caravan increases awareness of the wrapped cars by traveling in targeted areas with 3 to 10 cars together. The high impact cars when put together are eye stoppers as people stare at the cars in wonder; the impact is intense. Caravan increases awareness of the wrapped cars by traveling in targeted areas with 3 to 10 cars together. The high impact cars when put together are eye stoppers as people stare at the cars in wonder; the impact is intense.

16. Why be in The Launch? When: April 15, 2004 When: April 15, 2004 What: All wrapped Adcars in a caravan from Provo to Ogden What: All wrapped Adcars in a caravan from Provo to Ogden Why: Strong media attention, free advertising. Why: Strong media attention, free advertising. Who: All companies involved in pre-sales. Who: All companies involved in pre-sales. Goal: To have over 100 wrapped Adcars in the caravan. Goal: To have over 100 wrapped Adcars in the caravan.

17. Other Services Sampling Services Sampling Services Demographic Profiling Demographic Profiling GPS GPS Car Placement Program Car Placement Program Business Employee Car Wrap Business Employee Car Wrap Ad Design and Layout Ad Design and Layout

18. PRODUCTS RATES Cost1 Month3 Months6 Months12 Months Wraps Large250960.00912.00866.40797.09 Medium200880.00836.00794.20730.66 Small150700.00665.00631.75581.21 Word Splash120490.00465.50442.23406.85 Rear Wrap60280.00266.00252.70232.48 Back Window50220.00209.00198.55182.67 Pricing

19. Interactive Pricing Create Your Own Package # of CarsProductImpressionsValueCPM 10Large5,000,000 $ 7,971 20Medium9,000,000 $ 14,613 5Small2,000,000 $ 2,906 35Splash12,250,000 $ 14,240 26Rear Wrap4,550,000 $ 6,045 0Rear Window0 $ - Total Cars 96 32,800,000 $ 45,7741.40