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WebMD Celesta Murray CIS 2010 May 20, 2008. Who is WebMD? WebMD is a leading provider of health information services to consumers, physicians, healthcare.

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Presentation on theme: "WebMD Celesta Murray CIS 2010 May 20, 2008. Who is WebMD? WebMD is a leading provider of health information services to consumers, physicians, healthcare."— Presentation transcript:

1 WebMD Celesta Murray CIS 2010 May 20, 2008

2 Who is WebMD? WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans through public and private online portals by providing objective healthcare and lifestyle information. They provide credible information, supportive communities and in-depth reference material about health subjects.

3 The Internet as a Primary Source of Health Information February 10, 2003, WebMD released research findings that demonstrate the Internet has become the primary source of health information for consumers. More consumers spend more time looking for health information online than with any other media source and report higher satisfaction with online health information particularly with WebMD. (2002)Research commissioned by WebMD and conducted by marketing research firms Market Facts (now Synovate) and Manhattan Research, indicates that 52% of health-involved consumers use the Internet to seek health information compared to TV news programs at 44%, health magazines at 37%, magazine ads at 19%, TV ads at 18%. Approximately 87% of physicians use the Internet in their practice.

4 WebMD Health Corp. WebMD Health Corp. is a subsidiary of Emdeon Corporation. Emdeon Corporation changed its name to HLTH Corporation in connection with the sale of 52% of its Emdeon Business Services segment. The new name took effect on May 21, 2007.

5 WebMD and AOL April 25, 2002, AOL and WebMD Corporation announced the launch of the new AOL Health Channel with WebMD. Under the agreement WebMD became the primary provider of healthcare content, tools and services across all America Online brands. This new alliance will allow AOL members a comprehensive one- stop destination for health information, including: Convenient access to WebMD content through AOL keyword More Condition Centers with information on diseases and conditions. Numerous health assessment tools and tests.

6 When did WebMD go public? WebMD went public on September 29, The IPO price was $17.50 They were Incorporated in Delaware in May 2005 under the name WebMD Health Corp. As of December 2006, they had approximately 1,025 employees. Corporate Headquarters are located in New York.

7 Board of Consultants Roger Holstein President, WebMD Corporation Nan Forte Executive Vice President, Consumer Services Clare Martorana Senior Vice President and General Manager Michael W. Smith, MD Chief Medical Editor Brunilda Nazario, MD Senior Medical Editor Louise Chang, MD Medical Editor Laura Greiner Vice President, Channel Services Hope Dlugozima Vice President, Community & Membership John Hopkins Vice President, Best Practices Kristy Hammam Vice President, Programming and Content Strategy Sandee LaMotte Community Director, Live Events & Message Boards Ed Stewart Senior Content Manager Daniel DeNoon Senior Writer Jayne Garrison Executive Editor Jeanie Lerche Davis Senior Writer Robert Allen Managing Editor Miranda Hitti Medical Writer Jonathan Mintz Assistant Managing Editor Colleen Paretty Executive Editor

8 WebMD Publishing Services On April 13, 2005 WebMD Corporation announced the launch of WebMD the Magazine. WebMD the Magazine is a bimonthly publication with and initial circulation of 1 million copies that is distributed free to patients in 85% of practicing physicians waiting rooms across the country. WebMD the Magazine was designed to help readers quickly access the health information that matters to them the most. Topics include: Ask the Experts – Readers questions answered by doctors. WebMD Wire – The latest health news Worked for Me – Helpful hints from WebMD users.

9 AWARDS WebMD has won a long list of Awards from 2002 – 2008 Webby Awards People's Voice Winner, Health category. Webby Awards People's Voice Winner, Health category. The Society of Professional Journalists: First Place in the category Deadline Reporting for the WebMD news story "CDC: Everyone to get HIV Test."CDC: Everyone to get HIV Test National Association of Black Journalists Awards Forbes Best of the Web WebMD named among the top health information sites in Consumer Reports WebWatch WebMD named among the top health information sites in PC Magazine's Top 100 Classic Web Sites WebMD named one of the best Science and Nature sites. Science and Nature sites WebWare 100 Awards WebMD named one of the top reference web sites.

10 AWARDS (cont.) The Arthritis Foundation awards WebMD two regional CECIL Awards: For Breaking News on the FDA approval of Remicade For News on a new treatment for children with rheumatoid arthritis Yahoo! Internet Life votes WebMD one of the "50 Most Incredibly Useful Sites." PC World votes WebMD "Best of the Web." The New York Times Tech Columnist ranks WebMD "Favorite Health Site" in comments featured on the Martha Stewart Living television program. The American Diabetes Association online cites WebMD for "impressive, hard-hitting analysis" of health issues. Forbes Best of the Web WebMD named among the top health information sites in Consumer Reports WebWatch WebMD named among the top health information sites in PC Magazine's Top 100 Classic Web Sites WebMD named one of the best Science and Nature sites.Science and Nature sites WebWare 100 Awards WebMD named one of the top reference web sites. The Health Improvement Institute gives WebMD its WebMD its Aesculapius Award Of Excellence in Health Communications. The Society of Professional Journalists gives WebMD two Green Eyeshade Awards:

11 Services Find a Doctor or Hospital Symptom Checker Health Care Services Weight Loss Clinic ADD/ADHD Medical Dictionary Health Care Manager Sleep Disorders

12 EMANI

13 Sources bmd/releasedetail.cfm?ReleaseID= bmd/releasedetail.cfm?ReleaseID= _results/default.aspx?query=services&s ourceType _results/default.aspx?query=services&s ourceType


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