1. 2014 DC & Baltimore Communications Industry Survey & Optimism Index Brought to you by Capitol Communicator and WBA Research June 12, 2014

2. 1 Supporting Organizations

3. 2 Objectives  Who participated?  How are things in general?  How is the communications industry doing?  How is the current job market?  What is the role of technology and social media?

4. 3 Methodology

5. Who participated?

6. Company Profile 61% Industry39 % Client Median = 21 Average of 18 years in business Median = 37 116 employees on average

7. Respondent Profile 51% Director/Senior Executive 24% Owner/President/CEO average of 43 years old 20 years experience on average Have hiring responsibility 64%

8. How are things in general?

9. 8 Satisfaction with the Way Things are Currently Going in the Region Satisfied Dissatisfied

10. 9 Economic Conditions in the Region Satisfie d Current Conditions Getting Better/Worse?

11. 10 Personal Financial Situation Compared to One Year Ago Expectations for Next Year

12. 11 Reasons for Expecting to be Better Off Satisfie d My business is going well Job advancement Less debt/Paying down loans More jobs available Annual pay increases 17% 41% 13% 17%

13. How is the communications industry doing?

14. 13 Current Business Climate in Industry 61 %

15. 14 Company Performance – Compared to One Year Ago 51%

16. Company ACompany BCompany CCompany D Revenue  Profit  Cash Flow  ROI  Customer Service  Sales Force  Support Services  Human Resources  IT/Technology  Brand Equity  15 Company Performance – Compared to Competition 57%

17. 16 Company Performance – Expectations for the Future 68% ?

18. How is the current job market?

19. 18 Staffing Needs Increas e 54% expect staffing needs to increase in the next year 69% Entry level 19 %

20. 19 Staffing Needs Increas e 56% say a gap in employment impacts hiring decision

21. What is the role of technology and social media?

22. 21 Types of Internet-Connected Devices Owned

23. 22 Types of Internet-Connected Devices Owned

24. 23 Types of Internet-Connected Devices Owned

25. 24 Daily Deal Websites Purchased coupons from a daily deal website in the past 2 months.

26. 25 Types of Social Media Used

27. 26 Perceptions of Social Media Is a way for media outlets to reach a broader audience than traditional news sources. Is replacing traditional news sources. Is a good source for objective information regarding the news of the world. AGREE DISAGREE

28. 27 Perceptions of Social Media Is a useful forum for people to discuss their opinions and feelings about newsworthy events. Provides useful discussion and reactions to newsworthy events. AGREE DISAGREE

29. 28 Perceptions of Social Media It keeps me more connected to people I might not otherwise communicate with. I find most posts from my friends or those I follow to be interesting. It keeps me updated about events that are happening. I have a closer relationship with my friends because of social media. AGREE DISAGREE

30. 29 What’s next?

31. 30 www.capitolcommunicator.com phil.rabin@capitolcommunicator.co m @CapitolCom phil.rabin@capitolcommunicator.co m www.WBAresearch.com RHenley@WBAresearch.com RHenley@WBAresearch.com DDutrow@WBAresearch.com