1. Page 1 Delivering returns on your IS investment Lawson M3 7.1 CRM Suite – v6.0 MUA FIG – 11 th June 2009 Andy Hughson Estrix (UK) Ltd

2. Page 2 Delivering returns on your IS investment Agenda  Why implement CRM?  M3 SMS v6 components  M3 SMS user interface  Demo: –Sales Automation –Dashboard Editor –Activity Planner –Campaign Tool  Questions Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago

3. Page 3 Delivering returns on your IS investment Why implement CRM?

4. Page 4 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago Lead generation  Organizations with superior lead generation results achieve an average response rate to marketing campaigns of 4.87%, nearly 58% more than other organizations. (Source: SiriusDecisions)

5. Page 5 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago Lead distribution  Of enquiries generated by marketing, on average 70% are never acted on because they do not reach the right person or organization at the right time. (Source: Gartner Group)

6. Page 6 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago Single versus multi-channel campaigns  65% of organizations report better ROI through the use of multi- channel campaigns. (Source: Winterberry Group)

7. Page 7 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago Sales & marketing alignment  Companies that have achieved marketing and sales alignment are growing 5.4% faster, closing 38% more proposals and churning 36% fewer customers. (Source: MarketingProfs)

8. Page 8 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago Customer churn  70% of customers defect because contact from the old suppliers personnel was “poor in quality” (Source: Forum Corporation)

9. Page 9 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago Benchmark studies  CRM produces positive results on lead conversion, customer retention and customer profitability (Source: SmallBizCRM.com)

10. Page 10 Delivering returns on your IS investment M3 SMS v6 components

11. Page 11 Delivering returns on your IS investment Scheduler Service Replication Server v6 application components Mobile Sales & Service Integration Admin Toolbox Dashboard Editor Mobile Sales Automation Integration Layer End-user Layer Admin User Layer Marketing Campaign Mobile Service Focus of today’s presentation Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago

12. Page 12 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago LAN / WAN Customer Support MarketingTele-marketing In-house Sales/ Service Replication Field Sales/ Service End-to-end communication

13. Page 13 Delivering returns on your IS investment M3 SMS User Interface

14. Page 14 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago Dashboard Tree

15. Page 15 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago List view “Outlook” Buttons “Outlook” tree Detail view

16. Page 16 Delivering returns on your IS investment Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago User related filters Menu Customer related information

17. Page 17 Delivering returns on your IS investment Demo Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago

18. Page 18 Delivering returns on your IS investment Why work with Estrix?

19. Page 19 Delivering returns on your IS investment Why use Estrix for M3 CRM?  Dedicated CRM professionals  Global implementations  Innovative solutions  Multi-lingual team  Recent v6 projects –Zeppelin –Dorel NL –Nutreco –Nunhems –Lely Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago

20. Page 20 Delivering returns on your IS investment Any Questions?

21. Page 21 Delivering returns on your IS investment Estrix main contacts Estrix SA Chemin du Trabandan 28 1006 Lausanne Switzerland + 41(0)78 843 2820 admin@estrix.ch Estrix SA Balsberg, Postfach 8058 Zurich-Flughafen Switzerland + 41(0)43 812 5040 admin@estrix.ch Estrix (UK) Ltd 4 Hurst Green Close Bury, BL8 2DL UK + 44(0)7879 676826 admin@estrix.co.uk For further information, contact a member of our sales team at … Headquarters Visit us at www.estrix.ch or www.estrix.co.uk Lausanne Zürich Paris Lyon Manchester Edinburgh Barcelona Milano Santiago