Strictly Confidential 3 “Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones) 27 times per hour, about every other minute! ” http://www.mediapost.com/publications/article/172988/fickle-digital-natives-switch-platforms-every-ot.html#ixzz1uTDQN 80% of Americans admit to being on mobile or tablet while watching TV. - Razorfish Outlook Report 2011
A complete change in consumer behavior: We are all multi tasking on multiple screens throughout the day Strictly Confidential 4
WHAT’S REALLY THERE: 1 PERSON WITH MULTIPE DEVICES 5 Strictly Confidential Problem: Advertisers sees 1 person as multiple people. Solution: An unified view of their customres across every screen PROBLEM TODAY: AN ADVERTISER SEES 1 PERSON AS MULTIPLE PEOPLE Why is a unified view so difficult? Cookies do not span across devices, so there is no cross- platform identifier. What is a unified view so important? Rather than having a siloed view of the consumer, it is important for both targeting and reporting to have a unified view of the consumer. Retargeting is the highest performing advertising strategy, so it’s important for advertisers to re-engage users on all screens.
What is Tapad? Strictly Confidential □ Marketers use Tapad to obtain a unified view of their customers across smartphones, tablets, computers and smart TVs, enabling more relevant and device-specific messaging. □ Tapad bridges devices together to create a Device Graph which enables Cross Platform Targeting and Analytics □ Tapad is the first digital advertising solution for real-time mobile audience buying and multi-screen targeting.
“Bridging” Devices for Smarter Targeting 7 The Power of Device Bridging: Leverage the intelligence of one platform’s to make buying on another smarter Tapad is the only OBA compliant mobile technology company with our Evidon partnership The Power of Device Bridging: Leverage the intelligence of one platform’s to make buying on another smarter Tapad is the only OBA compliant mobile technology company with our Evidon partnership Cross Device Retargeting Online to Mobile / Tablets Mobile / Tablets to Online Mobile Online App Cross Device Retargeting Online to Mobile / Tablets Mobile / Tablets to Online Mobile Online App Cross Device Audience Targeting 3rd party enabled data e.g. IXI, Datalogix Custom segments e.g. “Comcast Households” and iFamilies Cross Device Audience Targeting 3rd party enabled data e.g. IXI, Datalogix Custom segments e.g. “Comcast Households” and iFamilies
Innovative Location Based Solutions Across Platforms Airport Targeting: Reach users accessing the internet on their laptops, tablets, and mobile devices while they are at airports. Stadium Targeting: Reach users who are at sporting events, concerts, racetracks, etc. Hotel Targeting: Reach business and leisure travelers accessing the on their laptops, tablets, and mobile devices while they are in hotels. Geo-Targeting/Fencing: e.g. 5 mile radius around specific locations / DMA’s Mall Targeting: Reach shoppers accessing the internet on their mobile devices while they are in the mall. Residential, Business, and Education Targeting: Differentiate users on residential, business, and education networks.
Finance Telecomm Travel Retail Auto Others Leading Brands Rely on Tapad 9 Strictly Confidential
10 Thank You! Are Traasdahl Founder / CEO firstname.lastname@example.org