Presentation on theme: "Social Networking: Harm of Help Business and Consumer Communication? Bethany Pisulak Katie DiLeonardo Tyrell Porter Andrew Philippou."— Presentation transcript:
Social Networking: Harm of Help Business and Consumer Communication? Bethany Pisulak Katie DiLeonardo Tyrell Porter Andrew Philippou
Our purpose To determine whether social networking harms or helps communication between businesses and consumers.
Importance/Background Technology is booming Finances are being cut, programs are free Simple, fast and easy Unique, companies can differ from other businesses Enables companies to promote themselves and their services
“This use of online, friend/associate-based networking will prove to be one of the most valuable business tools the Internet has yet provided.” -Michael Jones, President of Userplane
Statistics 1997: Internet had 50million users in the U.S. 2009-2010: FaceBook gained over 100 million users; 145% growth rate within one year 80% of companies use social networking sites to attract customers in 2009
“If you’re a business owner that hasn’t embraced social media networking as a major component to your success strategy, it’s due time to hop onboard.” - J.J. McCorvey
Relative to our Major ITM: may control the social networking process BE: will teach about social networks and their benefits and implications Management: cut back hiring new employees for advertising Finance: cut back expenses
Question of Inquiry Does social networking harm or help communication between businesses and consumers?
Scope 100 Bloomsburg University Students/Professors 3 Local Bloomsburg Businesses
Ethical Considerations Taking or not taking survey Businesses wanting to stay private Confidentiality We stayed anonymous and had our participants fold their surveys, face them down, and shuffle them after all were collected.
Methodology 100 random quantitative surveys 3 random qualitative interviews
Data Collection Process Form surveys (Bethany) Distribute surveys at random (Katie&Andrew) Collect surveys, face down and shuffled (Tyrell) Organize data by sex and grade level (All) Process data from surveys by answers (All) Obtain survey results (All)
Findings Social networks help businesses more than harm them; 96% Agreed Participants said they believe businesses should have these sites Only 4% of participants think social networking harms communication
Key Findings From Questions 100% of participants had social networking sites 96% said social networks help businesses 100% of businesses we interviewed had social networks
Discussion 96% of the findings were similar, businesses should have social networking sites. “Technology is a growing importance, it needs to be accepted and used.” “Some people don’t use technology, they must learn in order to succeed.”
Conclusions and Recommendations Having social networking sites is important for a business. Most people felt that businesses would profit more. Advertising on a social networking site is a free public resource.