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Presentation on theme: "GREATER PHILADELPHIAS KNOWLEDGE INDUSTRY PARTNERSHIP."— Presentation transcript:


2 Knowledge Industry Partnership Launched April 8, 2003

3 COLLEGES & UNIVERSITIES TOURISM ECONOMIC DEVELOPMENT CIVIC/REGION CORPORATIONS ENTREPRENEURSHIP Student Yield Visitor & Student Spending ð Graduate Retention ð Perceptions & Vibrancy ð Workforce Development ð New Companies Different objectives. A shared focal point. Who Benefits: Philadelphias Knowledge Industry Partnership

4 Just some ways higher ed. impacts Pennsylvania... DIRECT SPENDING $ 13.2 billion annually STUDENT POPULATION 609,521 students ANNUAL GRADUATES 125,000 degrees awarded FOREIGN STUDENTS 24,470 in NET IMPACT $ million annually OUT MIGRATION # ,384 PA freshmen IN MIGRATION # ,221 OOS students NET IN MIGRATION # ,837 new students per class

5 Higher Education – one of PAs key industries (Erie) (State College) (Harrisburg) (Scranton- Wilkes-Barre) (Lancaster) (Reading) Major initiatives underway Some activity or potential

6 Philadelphias Knowledge Industry Partnership What is KIP: A broad based coalition of Greater Philadelphia civic, government, business, and higher education leaders... The Scope of KIP: 3-year, $7.8 million initiative to create positive first-hand experiences – early and often – throughout the entire student life cycle …

7 Visit Apply Enroll Stay ATTRACTION ATTRACT ENGAGE RETAIN Graduate The Student Life Cycle

8 Two times when their bags are packed… 2. When they graduate. 1. When they head off to college. Out-of-state Freshmen 1.NY31,830 2.PA29,221 3.MA25,167 4.FL23,077 5.CA21,656 6.TX16,277 Top Cities for Singles 1.Austin 2.Denver / Boulder 3.Boston 4.Wash./Baltimore 5.Atlanta 14.Philadelphia NCHEMS 2002 Data Forbes Magazine, June

9 Philadelphias Knowledge Industry Partnership Key success measures: 1.ATTRACT Yield 2.ENGAGE Off-Campus experiences 3.RETAIN Graduate retention Long-term outcomes: Increase young person population Boost college-educated workforce Jump-start entrepreneurship

10 1 The College Selection Process 2 The Enrolled Student Experience 3 The After-College Decision MANAGING PARTNER David Thornburgh – Pennsylvania Economy League ATTRACT Meryl Levitz Greater Philadelphia Tourism Marketing Corporation KIP CHAIR James P. Gallagher – Philadelphia University ENGAGE Stephanie Naidoff Philadelphia Commerce Department RETAIN Richard Bendis Innovation Philadelphia LEAD PARTNERS Philadelphias Knowledge Industry Partnership

11 Campus Visit / Philadelphia 1 The College Selection Process 2 The Enrolled Student Experience The After-College Decision ATTRACTENGAGERETAIN Attracting more talent to the region 3

12 Campus Visit/Philadelphia

13 Life Science Creative Arts Business / IT Field-specific Brochures

14 Korean Spanish English Japanese International Student Recruitment

15 National Advertising Campaign

16 Award-winning Public Relations Program

17 1 The College Selection Process 2 The Enrolled Student Experience The After-College Decision ATTRACTENGAGERETAIN Connecting students with the community 3 Campus Philly


19 Campus Philly Kick-Off

20 student zones AVENUE OF THE ARTS CHINATOWN University Square King of Prussia OLD CITY SOUTH STREET Penns Landing Manayunk Rittenhouse Square UNIVERSITY CITY Peddlers Village Italian Market New Hope VALLEY FORGE Chestnut Hill

21 Regional Student Programs 1 2

22 1 The College Selection Process 2 The Enrolled Student Experience 3 The After-College Decision ATTRACTENGAGERETAIN Retaining a young, educated workforce Career Philly

23 Program Goal: 5,000 new internships Internships in a Box


25 October 6, Employers Students CareerPhilly internship fairs

26 What the research tells us... KIP Survey of Recent College Graduates: 64% of all graduates stayed in region (2003) Region retained 86% of natives, 29% of non-natives 1.Boston: Overall retention 50%; 76% of natives retained and 42% of non-natives retained What keeps students in the region after graduation: INTERNSHIPS: 64% of all students who interned locally chose to stay in the region after graduation ACADEMIC FOCUS: IT, health sciences, and visual & performing arts PERSONAL CONNECTION: 60% of non-natives who stayed after graduation rated the region an 8 or higher (out of 10) PRACTICAL MATTERS: 60% of students who rank affordability as important and 54% of students who rank housing (availability and value) as important stayed



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