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Marketing Department Tasks, plans and strategies October 2003 CCBC

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Presentation on theme: "Marketing Department Tasks, plans and strategies October 2003 CCBC"— Presentation transcript:

1 Marketing Department Tasks, plans and strategies October 2003 CCBC
© Maike Ziezolt

2 Maike Nina Department Manager Solid worker October 2003 CCBC
© Maike Ziezolt

3 Tasks Creating concepts for distribution Advertising Trend scouting
October 2003 CCBC © Maike Ziezolt

4 Main strategies Two main marketing ways: Business – to – business
Business – to – consumer Different advertising strategies October 2003 CCBC © Maike Ziezolt

5 Long - term plans Advertising Advertisement in daily newspaper
Web - Site and Pop – ups (for example at eBay) Directmarketing (Mailings for business customers) Prospectus October 2003 CCBC © Maike Ziezolt

6 Short - term tasks Working out our plans arrange with:
Public relations (style of the advertising) Finances (budget for advertising) Research and development (eBay experience) October 2003 CCBC © Maike Ziezolt

7 We have the answer. October 2003 CCBC © Maike Ziezolt

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