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RACbay Consulting International Business Simulation October 2003CCBC1 Marketing Department Tasks, plans and strategies © Maike Ziezolt
RACbay Consulting International Business Simulation October 2003CCBC2 Maike Department Manager Nina Solid worker © Maike Ziezolt
RACbay Consulting International Business Simulation October 2003CCBC3 Tasks Creating concepts for distribution Advertising Trend scouting © Maike Ziezolt
RACbay Consulting International Business Simulation October 2003CCBC4 © Maike Ziezolt Main strategies Two main marketing ways: Business – to – business Business – to – consumer Different advertising strategies
RACbay Consulting International Business Simulation October 2003CCBC5 © Maike Ziezolt Long - term plans Advertising Advertisement in daily newspaper Web - Site and Pop – ups (for example at eBay) Directmarketing (Mailings for business customers) Prospectus
RACbay Consulting International Business Simulation October 2003CCBC6 © Maike Ziezolt Short - term tasks Working out our plans arrange with: Public relations (style of the advertising) Finances (budget for advertising) Research and development (eBay experience)
RACbay Consulting International Business Simulation October 2003CCBC7 © Maike Ziezolt We have the answer.
RACbay Consulting International Business Simulation October 2003CCBC1 Public Relations Department Department Manager: Sabrina Jacksteit.
RheinAhrCampus Remagen Fast Track One October 2003CCBC1 University of Applied Sciences RheinAhrCampus
MARKETING & Designing a magazine Lesson aims To make sure our magazines are designed to work well for our ‘target market’ To recall what is meant by the.
Planning the Promotion Advertising and Sales Promotion 1 Public Relations and Personal Selling.
Chapter 01 An Introduction to Integrated Marketing Communications.
Advertising, Sales Promotion, and Public Relations Chapter 19 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights.
Sustainable & Ethical Enterprise Development. Agenda Background Principles for Responsible Management Education SEED Institute programming SEED Alliance.
An Introduction to Consultation at Bolton Council Karen Johnston Consultation and Research Manager.
1 Setting the Promotional Budget Affordability Method Budget is set at a level that a company can afford Percentage-of-Sales Method Past or forecasted.
Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after.
Exhibitors Meeting 2002 May Geneva. W ORLD 2003 – Marketing Strategy Direct phone / mail / campaigns to bring in customers from new sectors: Finance.
What is Marketing? The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.
The Marketing Concept The Basic Idea
CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its.
Integrated marketing Communication Wong Lip Wih, BPharm, Msc,PhD.
Cultural Heritage in REGional NETworks REGNET. July 2002Project presentation REGNET 2 Market Engineering - Status of work 1.History of 2.5 – Objectives.
RETURN TO MAIN Improving Client Relations Henry Chace CIO, Burns & Levinson LLP ILTA, 2007.
The process of developing, promoting, and distributing products to satisfy customers needs and wants.
The Business Support Professional Career Pathway Leonardo Partnership Management Meeting CECA´s headquarter Seville, Spain March 2010.
Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing.
WHAT IS AN ECONOMY?. Economy or Economic System The way a nation makes choices. These choices involve how the nation will use its resources to produce.
Contractr. Making contract seeking easier Mark Rosenberg
Recognize these questions? Are we following the right marketing strategy for our business? What exactly are we telling our customers? How can we differentiate.
February Page 2 IV Development is a consulting firm specialising in international development and external growth for Entrepreneurs, Managers, Shareholders,
Developing Your Institutional Plan Joan Gillman Director, Special Industry Programs Small Business Development Center UW Madison School of Business
CHAPTER 7 Business Management. Communication Communication is Key: Effective managers have good communication and people skills. Why do you think effective.
November 2005 NSYSU Junior-Enterprise Promoting Global Entrepreneurship NSYSU Junior-Enterprise Consulting Marketing Finance.
AOIFE Annual Conference 2003 Geraldine Jeffers Festivals and Cultural Events Officer Fáilte Ireland.
Fashion Promotion Through Advertising and the Press Chapter 21.
E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 3: The E-Marketing Plan © Prentice Hall 2003.
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