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RACbay Consulting International Business Simulation October 2003CCBC1 Marketing Department Tasks, plans and strategies © Maike Ziezolt.

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Presentation on theme: "RACbay Consulting International Business Simulation October 2003CCBC1 Marketing Department Tasks, plans and strategies © Maike Ziezolt."— Presentation transcript:

1 RACbay Consulting International Business Simulation October 2003CCBC1 Marketing Department Tasks, plans and strategies © Maike Ziezolt

2 RACbay Consulting International Business Simulation October 2003CCBC2 Maike Department Manager Nina Solid worker © Maike Ziezolt

3 RACbay Consulting International Business Simulation October 2003CCBC3 Tasks Creating concepts for distribution Advertising Trend scouting © Maike Ziezolt

4 RACbay Consulting International Business Simulation October 2003CCBC4 © Maike Ziezolt Main strategies Two main marketing ways: Business – to – business Business – to – consumer Different advertising strategies

5 RACbay Consulting International Business Simulation October 2003CCBC5 © Maike Ziezolt Long - term plans Advertising Advertisement in daily newspaper Web - Site and Pop – ups (for example at eBay) Directmarketing (Mailings for business customers) Prospectus

6 RACbay Consulting International Business Simulation October 2003CCBC6 © Maike Ziezolt Short - term tasks Working out our plans arrange with: Public relations (style of the advertising) Finances (budget for advertising) Research and development (eBay experience)

7 RACbay Consulting International Business Simulation October 2003CCBC7 © Maike Ziezolt We have the answer.


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