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Marketing Department Tasks, plans and strategies October 2003 CCBC© Maike Ziezolt
Maike Nina Department Manager Solid worker October 2003 CCBC© Maike Ziezolt
Tasks Creating concepts for distribution Advertising Trend scoutingOctober 2003 CCBC © Maike Ziezolt
Main strategies Two main marketing ways: Business – to – businessBusiness – to – consumer Different advertising strategies October 2003 CCBC © Maike Ziezolt
Long - term plans Advertising Advertisement in daily newspaperWeb - Site and Pop – ups (for example at eBay) Directmarketing (Mailings for business customers) Prospectus October 2003 CCBC © Maike Ziezolt
Short - term tasks Working out our plans arrange with:Public relations (style of the advertising) Finances (budget for advertising) Research and development (eBay experience) October 2003 CCBC © Maike Ziezolt
We have the answer. October 2003 CCBC © Maike Ziezolt
Public Relations Department
RheinAhrCampus Remagen Fast Track One October 2003CCBC1 University of Applied Sciences RheinAhrCampus
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