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Marketing Department Tasks, plans and strategies October 2003 CCBC© Maike Ziezolt
Maike Nina Department Manager Solid worker October 2003 CCBC© Maike Ziezolt
Tasks Creating concepts for distribution Advertising Trend scoutingOctober 2003 CCBC © Maike Ziezolt
Main strategies Two main marketing ways: Business – to – businessBusiness – to – consumer Different advertising strategies October 2003 CCBC © Maike Ziezolt
Long - term plans Advertising Advertisement in daily newspaperWeb - Site and Pop – ups (for example at eBay) Directmarketing (Mailings for business customers) Prospectus October 2003 CCBC © Maike Ziezolt
Short - term tasks Working out our plans arrange with:Public relations (style of the advertising) Finances (budget for advertising) Research and development (eBay experience) October 2003 CCBC © Maike Ziezolt
We have the answer. October 2003 CCBC © Maike Ziezolt
The 4 P’s of Marketing consumer The Marketing Mix.
Public Relations Department
RheinAhrCampus Remagen Fast Track One October 2003CCBC1 University of Applied Sciences RheinAhrCampus
Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after.
Exhibitors Meeting 2002 May Geneva. W ORLD 2003 – Marketing Strategy Direct phone / mail / campaigns to bring in customers from new sectors: Finance.
Promotion and Promotional Mix
Planning the Promotion
Integrated marketing Communication
MARKETING & Designing a magazine Lesson aims To make sure our magazines are designed to work well for our ‘target market’ To recall what is meant by the.
Types of Websites BTT- Web Design Basics. Business A Business site can market products or services, include customer support and/or preform sales transctions.
Marketing do’s and don’ts – making the most of your local newspaper. Presented by Trevor Weeding (Commercial Director) and Peter Christopher (General Manager.
RACbay Consulting International Business Simulation October 2003CCBC1 The company 1.Why was the company founded? What are our aims? The company was founded.
MGT 330F – Introduction to Marketing October 23, 2003 Marketing Plans.
19-1 Chapter Questions What direct channels can companies use? How should companies do direct marketing? When is a sales force useful? How do companies.
An Introduction to Integrated Marketing Communications
RACbay Consulting International Business Simulation 30. October 2003Finance Department1 Presentation Finance Department RACbay meeting 30. October 2003.
Role of Marketing. Functions of Business Management/ Administration Accounting/FinanceMarketing Functions of Marketing Marketing ConceptMarketing MixMix.
Database Marketing and Direct Response Marketing
Chapter 8 The Marketing Plan
Recognize the importance of marketing.
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