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HomeBase Making Connections By Clicks of a Mouse.

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Presentation on theme: "HomeBase Making Connections By Clicks of a Mouse."— Presentation transcript:

1 HomeBase Making Connections By Clicks of a Mouse

2 HomeBase: Staying Connected  Your window to access functional features and services exclusive to you online at  View the latest: Headline news Realtor of the Week Promotional items

3 HomeBase: Staying Connected  Gain access to: Your email account Templates Newsletters The Sutton Stores Sutton University Sutton Spirit Approved Suppliers Personal homepage creation and editing Graphics Manual Supportive resources

4 MARKETING Access to All Your Sutton Tools

5 Home Run Newsletter Did you know that it can cost 500% more to attract a new client than it can to keep an existing client?  The Home Run Newsletter is the ideal tool for staying ‘top of mind’ awareness with your existing clients.  Cost effective tool to help keep your leads pipeline full! Generate repeat business and referrals  Maintain your level of income throughout the year.

6 Home Run Newsletter Continued…  4 newsletter versions to choose from  Available 6 or 10 issues per year  Full-color agent photo along with fully customized contact info  Newsletters are customized, printed and mailed to agent's list on their behalf  Listings or recently sold properties can be featured with colour photographs and updated easily and directly by individual agents

7 Home Run Newsletter Continued…  To learn more Visit: homerun Email: homeruninquiries@marketcon homeruninquiries@marketcon Phone: 1 (800) 243-5334

8 Downloadable Listing Presentation  Keeps you on track  Helps you differentiate yourself  Allows you to add value  Set out expectations  Professionally designed  Easy to customize – can add or remove slides easily  Available in Microsoft PowerPoint format Use a Winning Listing Presentation

9 Feature Sheets  Make a positive impact!  Impress your listing clients  Impress potential buyers  Highlight the marketable features of the property  Hand them out at your Open Houses Download free, easy to customize feature sheets to showcase your listings in style!

10 Feature Sheets Feature Sheets Continued…  4 styles to choose from  Easy to edit saves you time  Add your photo and contact info to personalize your sheet  Available in Microsoft PowerPoint or Word format Impressing your customers has never been easier!

11 Seasonal Templates  Exclusive access to Sutton Sales Associates  Stay in touch with your clients Send out an email campaign each Season Or they look great as printed newsletters as well  Hand them out at your Open Houses  Widens your sphere of influence

12 Seasonal Templates  Choose from 3 professionally designed templates Attractive new design and article each Season Helpful home tips for your clients  Add your own written article or choose one from the Sutton Library  Or use only the graphics for your own articles

13 Seasonal Templates  Fully customizable with your own personal contact information As simple as adding your photo and contact info in Microsoft Word  Cost effective way to keep in touch with your clients  Professionally written, relevant content ready to assist with your marketing efforts

14 Just Listed Sheets  Can be converted to Just Sold Sheets  2 templates to choose from  Easy to edit saves you time  Available in Word format  Good tool for prospecting Promote Your Listings!

15 Just Listed Sheets Just Listed Sheets Continued…  Include photos of your listing. Help potential buyers visualize the best features of your listing.  Highlight the marketable features of your listing.  Feature the price and location. Decide how you want to promote your listing!  Write a brief description of the listing. Persuade the potential buyer that this is the home for them!  And of course....Promote yourself by including your personal photo and contact information.

16 Agent Focus Flyers  Good tool for farming  Introduce yourself to potential clients and a new community  Make your presence known  Highlight your expertise  Choose from 2 different styles  Available and easy to edit in MS Word format  Allows you to market yourself easily Get Your Name Out There!

17 RESOURCES Convenient, useful and easy to use online resources

18 Tools Library  The Sutton Library contains resources for buyers, sellers, homeowners, and real estate professionals Information on home repairs, financing, real estate agents, builders, scams, and more Use these articles for your personal marketing Create booklets to send out to clients

19 Canada Post Unaddressed Admail  Easy to use - only 4 steps to create and print your order, obtain a receipt and label.  Fast - no need to complete and calculate paper forms nor the need to remember contract and customer numbers.  Targeted - links to Canada Post mail walk maps and postal code targeting tools.  Cost Effective - automatically gives you the best Sutton pricing plus you get an additional 2% off for using the automatically prepared bar-coded labels.  Easy to Pay - online secured credit card payment. Accessible directly from Homebase!

20 Email Advantages  Accessible from anytime, anywhere you have internet access  Leverage your brand by using email  Spam filtration blocking more than 50,000 junk messages per day  Highly effective virus protection Over 99.9% filtration rate  Over 99.9% uptime  Lots of great extra features

21 Email Auto-forwarding  Prefer only managing one email account? You can easily forward your Sutton mail to another existing account If you have your own domain, forward your emails to that account  Allows you to share your emails Setting up multiple auto forwards is a snap, allowing you to keep your whole team informed  Good insurance policy

22 Email Auto Reply Going away on vacation? Auto Reply lets all your clients know that you are currently away, and when you will be back  Unavailable for a period of time? Customize your response

23 Email Address Book  Easily add contacts to your address book with “1 click”  Create unique contact lists for sending group emails Save time and send multiple email campaigns to your clients  Customize what information you want to keep for your contacts  Import/Export address book from Outlook  Access your Address Book anytime, anywhere  Advance Search functions No need to scroll through your entire address book

24 Email Spell Check  Send out professional and accurate emails to your clients Available for English only

25 User Options Editing Your Personal Homepage

26 Sutton Flexi-Sites  Upgrade to a 6-page flexi site for free  Update your personal contact information Ensure buyers and sellers can get a hold of you  Update your listings Searchable by general public through and through your website

27 Sutton Flexi-Sites  Allows you to market directly to your clients  Update or change the contents of your site easily, thereby satisfying the needs and wants of your client  3 different looks to choose from

28 Sutton Flexi-Sites  Showcase awards achieved and skill sets you possess Add your listings and favourite industry links  Flexible & web-based – anytime, anywhere there is access to the internet  Take advantage of the strong Sutton brand and secure a prime location for catching business on the net

29 The End! Thank you.

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