1. St. Louis Public Schools BA 4700 MARKETING MANAGEMENT L.P. CHEW

2. History and Overview Incorporated in 1838, with opening of their first school. Incorporated in 1838, with opening of their first school. The district has grown to… The district has grown to… 56 Elementary Schools 56 Elementary Schools 21 Middle Schools 21 Middle Schools 11 High Schools 11 High Schools 4 Special Schools 4 Special Schools

3. Superintendent and School Board Members Pamela Hughes – Acting Superintendent Pamela Hughes – Acting Superintendent Darnetta Clinkscale - President Darnetta Clinkscale - President Ronald Jackson - Vice President Ronald Jackson - Vice President Amy Hilgemann - Secretary Amy Hilgemann - Secretary Robert Archibald Robert Archibald William Haas William Haas Vincent Schoemel Jr. Vincent Schoemel Jr. Veronica O’Brien Veronica O’Brien

4. Major Issues High Dropout Rate High Dropout Rate Currently 7.5% Currently 7.5% Down from 21% in 1997. Down from 21% in 1997. National average is 5.8%. National average is 5.8%. Reasons the rate has dropped is due to new programs… Reasons the rate has dropped is due to new programs… Ninth Grade Initiative Ninth Grade Initiative A program that encourages and supports ninth graders to stay in school until they graduate A program that encourages and supports ninth graders to stay in school until they graduate Truancy courts and truancy centers Truancy courts and truancy centers Alternative learning centers Alternative learning centers Flexible high school scheduling Flexible high school scheduling A night/evening school. A night/evening school.

5. Major Issues Teachers Union and the District are without a contract. Teachers Union and the District are without a contract. Teachers want compensation comparable to their peers in other area school districts. Teachers want compensation comparable to their peers in other area school districts. School district wants to raise their pay to the average of the top five districts in the St. Louis area, but also add an extra hour to the school day and extend the school year from 174 days to 190 days. School district wants to raise their pay to the average of the top five districts in the St. Louis area, but also add an extra hour to the school day and extend the school year from 174 days to 190 days. Teachers Union (Local 420), by law, cannot strike. Teachers Union (Local 420), by law, cannot strike. Those who violate the law are subject to a fine and termination, as well as possible jail time. Those who violate the law are subject to a fine and termination, as well as possible jail time.

6. Major Issues Administrative Issues Administrative Issues Interim Superintendent Floyd Crues recently took a medical leave of absence. Interim Superintendent Floyd Crues recently took a medical leave of absence. Stated that his wife was having some medical issues, but it is believed that he is being pushed out because of difficulties with the School Board. Stated that his wife was having some medical issues, but it is believed that he is being pushed out because of difficulties with the School Board. The same meeting that resulted in Floyd Crues departure had a confrontation between Amy Hilgemann and Vince Schoemel. The same meeting that resulted in Floyd Crues departure had a confrontation between Amy Hilgemann and Vince Schoemel. Schoemel is accused of verbally threatening Hilgemann and Schoemel is currently involved in a lawsuit trying to have him removed from the school board. Schoemel is accused of verbally threatening Hilgemann and Schoemel is currently involved in a lawsuit trying to have him removed from the school board.

7. Major Issues School district is currently unaccredited which limits the amount of funding provided by the state. School district is currently unaccredited which limits the amount of funding provided by the state. All of these issues cast a negative image on the District. All of these issues cast a negative image on the District.

8. Revenue and Spending Sources for each dollar of revenue Sources for each dollar of revenue State$.39 Local$.33 Federal$.15 2/3 cent tax $.07 Prop. C $.06

9. Revenue and Spending How each dollar of revenue is spent. How each dollar of revenue is spent. Salaries/Benefits$.746 Purchased Services $.163 Supplies$.074 Capital Projects $.003 Transfer Payments to Capital Improvement Projects $.014

10. Recommendations Create an advertising campaign geared toward parents to explain that they understand the problems facing the district and that they are working to fix them. Create an advertising campaign geared toward parents to explain that they understand the problems facing the district and that they are working to fix them. They should also consider a promotional campaign geared toward students to motivate them to attend class. They should also consider a promotional campaign geared toward students to motivate them to attend class. Try to have local area sports teams and movie theaters donate tickets for the district to distribute to students with attendance rates of 95% or above that achieve adequate grades. Try to have local area sports teams and movie theaters donate tickets for the district to distribute to students with attendance rates of 95% or above that achieve adequate grades. Similar to the Straight A ticket program. Similar to the Straight A ticket program.

11. Conclusion These recommendations will not solve all of the districts problems. These recommendations will not solve all of the districts problems. The hope is that the advertising campaign will cast the school district in a better light, while the promotional campaign geared toward the kids will motivate them to attend class. The hope is that the advertising campaign will cast the school district in a better light, while the promotional campaign geared toward the kids will motivate them to attend class.