1. Survey research Richard T. Watson rwatson@terry.uga.edu copyright © 2003

2. Key issues – a sample survey Key issues studies have been conducted in several countries Similar to Delphi approach The 1988 Australian study exemplifies several features of a sample survey A modification of earlier US studies –Rating rather than ranking –Feedback to population Watson, R. T. Key issues in information systems management: an Australian perspective – 1988. Australian Computer Journal. 1989; 21(3): 118-129.

3. The population MIS managers of Australia’s top 200 organizations Australian Business Review Weekly list Used library resources to find address and SIC (standard industrial code)

4. Response rates

5. Non-response problem 24% response rate is low but typical  2 = 10.52 with p =.31

6. How many rounds?

7. Extending the study Comparison with other key issue studies –Cultural differences –Stage of economic development –Local conditions –Watson, R. T.; Brancheau, J. C. Key issues in information systems management: an international perspective. Information & Management; 1991; 20(3): 213-223. Determinants of key issues –Watson, R. T. Influences on information systems managers' perceptions of key issues: information scanning and relationship with the CEO. MIS Quarterly. 1990; 14(2):217- 232.

8. Comparative analysis

9. Correlation analysis

10. Correspondence analysis

11. Determinants What ‘causes’ key issues? Contextual factors Individual factors

12. Conceptual model

13. Research model

14. Measuring information scanning Reported hours of scanning –IS literature –Management literature Reported number of sources –IS literature –Management literature Measure correlation with top five issues

15. Information scanning

16. Measuring relationship with CEO Reporting level Physical location with respect to the CEO Communication with the CEO –two-way face-to-face telephone –one-way written via boss

17. Closeness to CEO

18. Research contribution Knowledge of key concerns of Australian MIS managers Impact of culture on key issues Identification of a determinant of a key issue

19. Variations on key issues studies Q-sorting –Overcome independence of rating –Not as cognitively difficult as ranking –Identify multiple perspectives Interpretive structural modeling –Uncovering relationships –Root cause analysis

20. A second comparative analysis Conceptual model

21. Impact of national culture

22. Correspondence analysis

23. Cloud map

24. Conclusion What are the nuggets?