1. Chapter 8 – Slide 1 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Job Searches, Résumés, and Cover Letters

2. Chapter 8 – Slide 2 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005©  Develop a job search strategy by analyzing your interests, evaluating your job-related skills and abilities, and researching employment opportunities.  Consult a variety of sources to research job descriptions and employment opportunities.

3. Chapter 8 – Slide 3 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005©  Use the CBO approach and the persuasive strategy AIDA to prepare résumés that accurately and persuasively present your qualifications in formats that accommodate traditional paper and electronic transmission.  Prepare effective cover letters to accompany traditional paper résumés implementing the CBO approach and the persuasive strategy AIDA. (Continued)

4. Chapter 8 – Slide 4 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 1 People who search for a job that satisfies them personally and professionally implement this job search strategy:  Analyze personal characteristics.  Determine and evaluate job-related skills and abilities.  Research job descriptions and employment opportunities.

5. Chapter 8 – Slide 5 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 1 Personal Characteristics and Skills  Think about the courses you enjoy and do well in.  Consider how you spend your leisure time.  Complete inventory and personality tests.

6. Chapter 8 – Slide 6 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 1 Employment Opportunities  Print sources such as the Occupational Outlook Handbook, Jobs Related Almanac  Networking  Companies  College career centers  Career-related experiences  Newspapers and professional publications  Employment agencies  The electronic connection

7. Chapter 8 – Slide 7 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 2 The CBO approach provides the framework for an effective paper and electronic version of your résumé. ´´

8. Chapter 8 – Slide 8 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 2 Résumé Content  Résumé heading  Job objective  Summary of qualifications  Work experience  Education  Accomplishments and awards  References

9. Chapter 8 – Slide 9 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 2 Information to Exclude  Age  Gender  Race  National origin  Religion  Marital status

10. Chapter 8 – Slide 10 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 3 People who prepare and send effective cover letters follow the CBO approach and AIDA strategy.

11. Chapter 8 – Slide 11 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 2 Compose a Cover Letter  Attract attention with an appropriate opening.  Stimulate interest and encourage desire in you as a job candidate by relating your skills to job needs.  Ask for action (an interview), and make responding easy.

12. Chapter 8 – Slide 12 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 8 – Section 3 Finalize the Cover Letter  Prepare a customized one-page cover letter in acceptable business letter format and free of errors.  Print on quality stationery that matches the résumé.  Sign your name legibly and neatly.