Presentation on theme: "TOMRA Washington Beverage Container Initiative Educational Conference Call December 20, 2006."— Presentation transcript:
TOMRA Washington Beverage Container Initiative Educational Conference Call December 20, 2006
About Tomra TOMRAs Approach To Collecting Containers Tomra Recycling Centers - Existing Open Discussion
About TOMRA TOMRA Systems ASA Founded in 1972 History: Design, manufacture and sale of Reverse Vending Machines (RVMs) for automated handling of used beverage containers Todays Mission: Leading Provider of advanced recycling technology for used packaging Active in over 45 markets: Europe, North America and Japan Best In Class: Sustainability TOMRA North America Established in 1991 9 States & 1 Province Revenues $200 Million ~1,000 employees 16,500 Machine Installations Serve Major Food Retailers & Beverage Producers –239 Wal-Mart Stores –889 RVMs in-use
TOMRAs Position In The Recycling Value Chain Sorting & Processing Back-end processing systems Front-end collection systems Recycling Logistics Collection For beverage containers and rigid packaging For general household, industrial and special waste Material Reclaiming For Recycled- Content packaging
Cost & Effectiveness of Existing Return Systems Source: BEAR MSRP Report Focus Area
Framing The Challenge… Meaningful Access To Recycling Will Only Occur If… Recycling is Convenient for Consumers –Large Network of Redemption Points –Combine Recycling with an Existing Activity Consumers are Rewarded for Their Participation –Financial Reward and/or Perceived Rewards Economic Realities Are Addressed –Real Estate Needs to Be Donated –Commodity Values Strong Yet Not All Sufficient to Cover Recycling Costs –Leverage Partnerships: Incentive & Communication Opportunities –Technology to Reduce Operational & Logistical Costs Program is Supported/Managed Properly –Support of Local Communities –Operated By Experienced & Well-Heeled Companies –Site and Program Management Standards Established Before Launch
Incentives There Are Two Main Classes of Benefits Which a Reward Program Can Deliver… –What is the objective? –What is the reward structure? –What are the logistics? –How will I deliver on the promise? –How long will the program last? There Are Two Main Classes of Benefits Which a Reward Program Can Deliver: Hard & Soft Benefits –Must Balance Real Costs vs. The Perceived Value
Wal-Mart Test Florida, USA (2001-2003) Partnership Formed in 2001 TOMRA / Wal-Mart / Coke / Anheuser-Busch Pilot Launched in 2002 Goals –Understand Consumer Behavior Related to Convenience, Attractiveness and Incentive –Understand Economic Realities of Retail-Based Recycling –Cost-Plus Model –$0.01/Unit Incentive Operated For 11 Months Pilot Volume Goal Achieved in 3 rd Month Averaged 6,000 Customer Transactions/mo.
Consumer Response to RePlanet (RePlanet Users, Post Launch) 84% Extremely Satisfied With Replanet Execution 71% Preferred RePlanet Over Other Methods of Recycling 67% Extremely Satisfied With $.01 Redemption Value 43% Were Not Interested In Replanet if $.01 Redemption Value Went Away 71% Indicated Convenience of Wal-Mart as a Factor In Their Decision to Recycle. 41% Are Recycling More Often Since RePlanet Launched 67% Liked Wal-Mart Much More For Providing RePlanet Service 80% Perceive Recycling Extremely or Very Important
Tesco & TOMRA Recycling Center (TRC) England (2005-Current) Tesco launched pilot November 2004 The pilot included 6 centers scheduled to run through Q1 2006 High media profile with funding from UK Government through WRAP After successfully meeting pilot KPIs (collected volumes and customer satisfaction) TESCO ordered 100 centers on 2 June 2006. Order = $15MUSD Recycling Centers delivered 2006/2007
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