1. Samsung ME series Proposal Solution Marketing Group Display Marketing Team Rev.1.0

2. Outline Why Samsung LED LFD ? What is ME series and Why ME? Product specification How to use ME series ?

3. Why Samsung LED LFD ? What is ME series and Why ME? Product specification How to use ME series ?

4. Market Requirements Environmental Regulation Low Power Consumption No Harmful materials CO2 Reduction Harmonic & Sleek Display Eco-friendly displays are preferred. The various application of LFDs has lead to increased sales of sleek display. The market wants LED LFD

5. LED LFD Competitiveness Line-up Comparison LED LFD Full Line-up with price competitiveness M/S V M P V/W M P 404655 4046 404655 4655 47 404655 46 HE Series (for EU, NA) EX SeriesME Series DE Series UE Series UD Series Only Samsung provides Mainstream LED LFDs Improved Price Competitiveness Samsung LEDs are designed to absorb CCFL demand Value added by Embedded media player EX $1,660 ME $1,560 MX $1,200 38% 30% Category MX (CCFL) EX (Current LED) ME (New LED) Media Player Ext. PC + S/W ($500) Ext. PC + S/W ($500) Embedded Local Scheduling Depth120mm39.9mm29.9mm *ESP (46”) Estimated Street Price (US, except Tax), Price may vary by countries MX + PC $1,700 EX + PC $2,160

6. Why Samsung LED LFD ? What is ME series and Why ME ? Product specification How to use ME series ?

7. Summary [ME series images] Noteworthy aspects:. 40” / 46” / 55” display. Samsung LED technology : Edge type. Sleek design : 29.9mm depth 14.6mm bezel width. Embedded media player - Support playing 1080P video, Flash, Jpeg and MS office file. MagicInfo Lite scheduler S/W presented. Slim SBB PC available (optional) ME series

8. Light Usage, Public (SOHO/SMB) Easy Installation & Space Efficient - LED Slim & Light features - Built-in Contents Player

9. ME series Eco-Friendly – Samsung supports the green movement – Mercury Free / Spray Free / Lead Free HgPb

10. ME series Reduced power consumption – Cost savings of 48% or more 400MX-3 193 watts ME40A 100 watts Model Power Consumptio n Power/ day Power/ year Power/ 1Kpcs Electricity/ year 400MX193W3,088W 1,127.1K W 1,127.1MW*$241,060 ME40A100W1,600W584KW584MW*$124,902 * Based on Industrial electricity rate of Germany(http://www.energy.eu/#domestic) Every year Save : $116,158 / 1K units $116 / 1 unit During 3 year Save : $348,474 / 1K units $348 / 1 unit

11. ME series Light Weight – Easy to Install – Efficient Space management 460MX-3 22.8 kg 460MX-3 ME46A 12.5 kg ME46A

12. ME series 460MX-3 130 mm39.9 mm29.9 mm 460EXME46A Slim Depth – 77% reduced depth compared to conventional products – More space available for other uses

13. ME series Narrow Bezel – Allow audiences to concentrate contents 460MX-3 Bezel Width: 40mm ME46A Bezel Width: 14.6mm (Bottom: 15.6mm)

14. ME series Less heat from panel – Can enhance digital signage environment and make better condition CCFL LFD ME46A

15. ME series Built-in Media Player – USB 2.0 Supported – Simply playing and updating contents

16. ME series MagicInfo Lite – Internal Memory – Media Player – Document Viewer

17. Finally, Yes, ME price is affordable ! - Doesn’t need external PC and Scheduler S/W ME series Save : $140 / 1 unit Category ME46A (New LED) 460MX (CCFL) Display ESP$1,560$1,200 Thickness29.9mm120mm Power consumption140W233W Media Player Embedded Ext. PC + S/W ($500) Local Scheduling Total ESP (Including PC)$1,560$1,700 Display Ext. PC +S/W $1,200 $500 $1,560 $1,700 $1,560 $140

18. Why Samsung LED LFD ? What is ME series and Why ME? Product specification How to use ME series ?

19. 2 big target user group of ME series Target group 1Target group 2 Definition User who operates small units of display, is not familiar with IT work, want to update contents easily User who operates medium units of display, want to manage contents remote, want to spend less money for signage S/W Expected Customer Value Proposition No additional media player or PC, Easy content managing Easy installation (All-in-1), Low TCO, LED benefits (Slim & Light, Low power consumption) Channel Regional AV dealer, reseller, end customerSMB SI company, Media management company [Lobby reception] [Church] [F&B] [Real Estate shop] [Food Court] [School] [Car show room]

20. Target Group 1 Church This venue needs.. 1) to inform weekly worship schedule to a believer 2) to let people know special events like wedding 3) to notify seasonal events like summer camp, but do not want to hire a specialist to manage these.

21. Target Group 1 Small F&B (Food and Beverage) restaurant This venue needs.. 1) to show new developed food 2) to inform today’s special menu 3) to promote events, but do not want to hire a specialist to manage these.

22. Target Group 1 Real Estate Agency office This venue needs.. 1) to inform real estate information for sale and rent 2) to satisfy customer’s wondering about house with dynamic contents (picture, video) 3) to show as many information as possible under limited space, but do not want to hire a specialist to manage these.

23. Target Group 1 Corporate & Hotel reception This venue needs.. 1) to give special guest warm hospitality with welcome message 2) to promote company and hotel special events 3) to give valuable information like currency and way-finding to guest, but do not want to hire a specialist to manage these.

24. Target Group 1 Event venue (Wedding, Party) This venue needs.. 1) to change all information at every different events 2) to deliver right information at right time exactly (pre-schedule needed) 3) to give information more effectively to guest, but do not want to hire a specialist to manage these.

25. Samsung ME suggestions for Target Gr. 1 Scenario 1. USB auto-play function (2) Make ‘MagicinfoSlide’ named folder in USB and copying contents to this folder (1) Prepare USB memory (3) Plug-in USB to ME series, then automatically start playing contents

26. Samsung ME suggestions for Target Gr. 1 Scenario 2. Internal memory auto-play function (2) Execute MI Lite by remote, and then select ‘Contents Manager’ on OSD (1)Plug-in USB having contents to play (3) Copy contents from USB to Internal memory, and then select ‘Internal Memory AutoPlay’ * Now USB can be plugged-out

27. Samsung ME suggestions for Target Gr. 1 Scenario 3. Local Scheduling by Remote (2) Set ‘Time’ (Starting / Ending) and ‘Contents’ to play, and then save this schedule file (1)Select ‘Local Schedule Manager’ on OSD (3) Run the saved schedule file (*.lsch), then ME starts playing contents according to pre-defined schedule

28. Target Group 2 Food Court This venue needs.. 1) to display various food menu on each store 2) to show different menu on different time slot occasionally 3) to served by special agent, but do not want ‘Complicated systems’ and to pay big money for installing / managing

29. Target Group 2 School This venue needs.. 1) to notify academic affairs to students 2) to display valuable information on each venue like library, restaurant 3) to manage various contents on various venues from 1 control center efficiently, but do not want ‘Complicated systems’ and to pay big money for installing / managing

30. Target Group 2 Private Hospital This venue needs.. 1) to display news and information about hospital 2) to give both waiting list information and amusement to patient 3) to be served different contents in different locations, but do not want ‘Complicated systems’ and to pay big money for installing / managing

31. Target Group 2 Auto dealer shop & Used car shop This venue needs.. 1) to show new car information to guest 2) to make customer feel an experience thru interactive display instead of exhibiting real car 3) to manage multiple and interactive contents by specialist, but do not want ‘Complicated systems’ and to pay big money for installing / managing

32. Samsung ME suggestion for Target Gr. 2 Network Schedule function (1)Set ‘Server IP address’ on main OSD (2) Select ‘Network Schedule’ on OSD, and then ME starts waiting contents from Server (3) Creating ‘schedule w/ contents’ in MagicInfo Lite Server, and then distributing this thru network

33. Why Samsung LED LFD ? What is ME series and Why ME? Product specification How to use ME series ?

34. Specification SeriesME model nameME40AME46AME55A Diagonal Size40”46”55” Resolution1920 x 1080 connectivity INPUT DVI-D, HDMI, Display Port, Component (CVBS common), Analog D-SUB,,RCA(L/R), Stereo mini Jack, TV antenna (N.America only) OUTPUTDVI-D(Loop-out), Stereo mini Jack CONTROLRS232C(in/out), RJ45 Ethernet SENSORIR, Ambient Power Consumption Typical100W/h140W/h160W/h Max120W/h160W/h180W/h BTU (Max)409.2545.6613.8 Dimension (mm)920.0 x 534.5 x 29.91055.2 X 610.8 X 29.91244.1 x 715.1 x 29.9 Weight (kg)10.512.517.1 VESA mount (mm)200 * 200400 * 400 Media Player TypeEmbedded

35. Specification : Supported video file format File Extension ContainerVideo CodecResolution Frame rate (fps) Bit rate (Mbps) Audio Codec *.aviAVI Divx 3.11/4.x/5.1/6.01920x10806 ~ 308 MP3 AC3 LPCM ADPCM DTS Core XviD1920x10806 ~ 308 H.264 BP/MP/HP1920x10806 ~ 3025 MPEG4 SP/ASP1920x10806 ~ 308 Motion JPEG1920x10806 ~ 308 *.mkvMKV Divx 3.11/4.x/5.1/6.01920x10806 ~ 308 MP3 AC3 LPCM ADPCM DTS Core XviD1920x10806 ~ 308 H.264 BP/MP/HP1920x10806 ~ 3025 MPEG4 SP/ASP1920x10806 ~ 308 Motion JPEG1920x10806 ~ 308 *.asfASF Divx 3.11/4.x/5.1/6.01920x10806 ~ 308 MP3 AC3 LPCM ADPCM WMA XviD1920x10806 ~ 308 H.264 BP/MP/HP1920x10806 ~ 3025 MPEG4 SP/ASP1920x10806 ~ 308 Motion JPEG1920x10806 ~ 308 *.wmvASFWindow Media Video v91920x10806 ~ 3025WMA *.mp4MP4 H.264 BP/MP/HP1920x10806 ~ 3025 MP3 ADPCM AAC MPEG4 SP/ASP1920x10806 ~ 308 XVID1920x10806 ~ 308 *.3gp3GPP H.264 BP/MP/HP1920x10806 ~ 3025 ADPCM AAC HE-AAC MPEG4 SP/ASP1920x10806 ~ 308 *.vro VRO VOB MPEG21920x108024/25/3030 AC3 MPEG LPCM MPEG1352x28824/25/3030 *.mpg *.mpeg PS MPEG1352x28824/25/3030 AC3 MPEG LPCM AAC MPEG21920x108024/25/3030 H.2641920x10806 ~ 3025 *.ts *.tp *.trp TS MPEG21920x108024/25/3030 AC3 AAC MP3 DD+ HE-AAC H.2641920x10806 ~ 3025 VC11920x10806 ~ 3025 *.rmvbRMVBRV 3.0/ RV 4.01920x108024/25/3010RealAudio 6, 9, 10