1. Nasjonal Booking & Nasjonal Travel Switch November 25, 2009 Magnus Emilson Joakim Stjernström Christian Holmén

2. AGENDA 1.Background and strategic reasons behind ”Nasjonal Booking” 1.Concept overview ”Nasjonal Booking and Nasjonal Travel Switch” 1.From ”search to book” on Visitnorway.com 2.Success factors & challenges 3.Status A member of the Visit Technology Group

3. Norway “The Best Destination in the World”

4. It´s now time to also be the best one in terms of online marketing and sales

5. And its all about collaboration and creativity A member of the Visit Technology Group

6. OsloPakken increased with 523% compared with 2008 A member of the Visit Technology Group

7. WHY NATIONAL BOOKING? 1.Customer demand for superior service level (plan and book in one stop shop) 2.Must decrease the distribution costs for the industry 3.Support the customers needs both pre-, during and post trip 4.Increase efficiency (seamless connectivity) 5.Extend the visitors stay (up sell, cross sell) 6.Democratic platform (control in the hands of the supplier and the destination -> open marketplace for both small and big enterprises) A member of the Visit Technology Group

8. Property Extranet to DMS Property PMS direct connect Hotel group Sub headline Hotel group Sub headline Flight Low cost carrier Flight Regular flight Ferry Events Sub headline Activities Sub headline Amadeus Flight Train iTicket rezView CRS Norwegian Travel Swith And National Booking Visitnorway.com 10 million visitor White label Regional DMO Local vendor API (DMO, Supplier) PMS Direct DMS Dest system DMS Dest system DMS Dest system Amadeus Ferry & train OpenJaw Ferry & train CRS Synxis, Rezidor, Pegasus RezView Pegasus Switch

9. CONCEPTUAL OVERVIEW NATIONAL BOOKING ON VISITNORWAY.COM A member of the Visit Technology Group

10. SUCCESS FACTORS ONLINE – HOW TO WIN THE AUDIENCE 1.Best available rates 2.Availability 3.Packages and deals 4.Superior content 5.Language and currency support A member of the Visit Technology Group

11. CHALLENGES a.Politics (DMO vs Suppliers) b.Too high or wrong ambition c.Lack of commercial focus d.Will take time to reach critical mass e.High demands when it comes to user experience f.Language and terminology g.Complex and a wide variety of business rules/models A member of the Visit Technology Group

12. STATUS - INTERFACE WITH HOTELS CRS 1.Scandic (Pegasus Switch) 2.First (Pegasus Switch) 3.Choice (Pegasus Switch) 4.Radisson (Rezidors own CRS) 5.Rica (Supranational through Pegasus RezView) 6.Thon (Supranational through Pegasus RezView) 7.De Historiske (Synxis) A member of the Visit Technology Group

13. INTERFACE WITH REGIONAL PLAYERS/DESTINATION CRS 1.Citybreak (Direct connection with Citybreak Travel Switch) 2.Guestmaker (OpenJaw OTA based API - waiting for their new platform) 3.Restech (still an open question) A member of the Visit Technology Group