1. EANUCC - The Global Language of Business Radiofrequency Identification (RFID) Rudolf Behrens Division Manager ECR Process Management Centrale für Coorganisation GmbH Maarweg 133, 50825 Cologne November 27th 2003

2. EANUCC - The Global Language of Business Agenda q Status ECR D-A-CH Project Team q Results of the RFID-Questionnaire q International Framework (Extract) q EPCglobal q EPC - Number and Network q Organisational Structure q Wal Mart - Starting EPC

3. EANUCC - The Global Language of Business Status D-A-CH Project q RFID Questionnaire finished in October 2003 q Meeting at 10th of November 2003 of ECR D-A-CH Project team “Process Changes by RFID” m Joint Meeting with the more technology oriented CCG Project team “RFID” m Informing and discussing about the current international developments, e.g. l EPCglobal m Decision to restructure the project organisation reflecting the international framework

4. EANUCC - The Global Language of Business Next Steps D-A-CH project q Adapting current working structures reflecting national and international requirements m until January 2004 q Co-operation within the most important User Action Groups (UAG) q Support RFID pilots (e.g. European adoption program) q Finalise standardisation of tag data content as starting position of process adoption

5. EANUCC - The Global Language of Business Results of the RFID-Questionnaire ECR Europe National Initiatives

6. EANUCC - The Global Language of Business RFID - Questionnaire q Background and objective m Decision of National Initiatives, 04th of September 2003 m Overview of the RFID activities of ECR Europe National Initiatives q Period m October 2003 q Participation m 10 from 18 Initiatives (without D-A-CH) l Denmark l France l Spain l Great Britain l Ireland l Norway l Finland l Netherlands l Greece l Sweden

7. EANUCC - The Global Language of Business Summary q RFID activities: m Monitoring the development in general and the working of other organisations (especially GCI and EAN International) m Informing the members of the national ECR initiative q Researching projects / pilots are only established in few countries (or unknown) q Co-operation with scientific organisations regarding RFID not established in many countries q Few contacts with government q A European RFID project will be appreciated by some national initiatives

8. EANUCC - The Global Language of Business Summary regarding countries q Spain m No activities in the national initiative m Further activities in Spain: l EAN Spain (AECOC) - ePC consulting, information, publication l Research project of the “Catalan research foundation” - content not defined yet l Contacts to the ministry of science and technology q UK (IGD) m In scope of the ECR initiative / IGD - research regarding RFID m Commitment by EAN UK (e-centre) m No contact to ministries / organisations in connection with RFID

9. EANUCC - The Global Language of Business Summary regarding countries q Ireland m No activities in the national initiative m RFID as an aspect in the survey “Measuring the Impact of ECR in the Irish Market Place” Dublin Institute of Technology (2004) q France m No activities in the national initiative m Orientation on the GCI EPC group q Finnland m No activities in the national initiative m Activities by EAN Finnland m National aided program - RFID feasibility study m Planning contacts to ETSI (European Telecommunications Standards Institute)

10. EANUCC - The Global Language of Business Summary regarding countries q Norway m No activities m Monitoring, waiting for developments of ECR-Europe q Greece m No activities in the national initiative m Further activities: research, retailers and manufacturers consider to invest in RFID-technology m Support programs: l national: secretariat for research and technology l EU - in the scope of Information society programme m Research project (pilot): MyGrocer (Store of the Future) l January 2001 / November 2002 l Participants: Atlantic Supermarktes / Procter & Gamble Greece l Supported by EU / IST

11. EANUCC - The Global Language of Business Summary regarding countries q Sweden m Activities planned for 2004 m Willingness for co-operation on European level q Netherlands m ECR is permanently informed through experts m Summary and translation of ECR-D-A-CH brochure m Further activities by EAN Netherlands m Research program: University of Wageningen / ATO (Agrotechnological Research Institute) - temperature measuring by fruits and vegetables q Denmark m Monitoring, waiting for developments of ECR-Europe

12. EANUCC - The Global Language of Business Is this all? Questionnaire completed? Next steps?

13. EANUCC - The Global Language of Business International Framework (Extract)

14. EANUCC - The Global Language of Business CCG Extract: International Framework EPC Global incl. various Working Groups EAN West RFID-project ECR Europe EPC Global National Structure European Adaption Program ECR D-A-CH National Initiatives GCI EPC Group Academic Partnership development National Administration Promotion Co-operation leadership Co-ordination Ministry of research and development Government Aid co-ordination RFID Competence-Center GSMP leadership

15. EANUCC - The Global Language of Business EPC Global (Organisational Structure)

16. EANUCC - The Global Language of Business What is EPC q A network q A numbering concept, that is able to identify all units

17. EANUCC - The Global Language of Business EPC-Nummer GTIN/SSCC EPC-Number q EPC = serial identification number In discussion: = GTIN + serial number = Serial Shipping Container Code = further EAN number identifications

18. EANUCC - The Global Language of Business q 96- and 64-Bit-variants q Header = EANUCC indicator m EAN (NVE, GRAI...) follow as data q EPC-Manager = EANUCC basis number q Object class = object reference EPC-Number (draft) EPC ManagerSerial NumberObject ClassHeader

19. EANUCC - The Global Language of Business q Further numbering systems then EAN.UCC will be accepted by EPC in different formats: m Automotive sector m Defence sector m... EPC-Branchenansatz FMCG Automotive sector Defense sector etc. EPC-Number (draft)

20. EANUCC - The Global Language of Business EPC - Communication network EPC Object Name Service (ONS) Informa- tion of product

21. EANUCC - The Global Language of Business Electronic Product Code (EPC) Each object has an exact identification number Reader Reader detect RFID-Chips with radio frequency waves, which send back the EPC Object Name Server (ONS) A Server detects the EPC through the Middleware and gets the connection to the internet to receive further information. The Software Savant acts as the nerve system of the new network Physical Mark-Up Language (PML) Information to every product, important characteristics + product category, will be send in PML which bases on XML Physical object with EPC labell Reader Open system (Savant network) Product information (PML) ONS Operational systems Internet RF Übertragung 1 2 3 4 1 2 3 4 EPC - Communication network

22. EANUCC - The Global Language of Business EPCglobal Board Operating Committee UCC BoardEAN Board User Action Group Technical Steering Committee Software Action Group Hardware Action Group Auto-ID Labs EPCglobal Organisational Structure Develop Use Cases Business requirements Suggest New Technologies

23. EANUCC - The Global Language of Business ISO 18000 Frequencies FM, TV, SW BC, Mobile, Fixed, Marine...) AM Broadcast, Navigation Microwave Link, Satellite 10 1 0.1 0.01 0,11101001,00010,000 MHz < 135kHz 6,8 13,56 MHz (CEPT/ERC) 870 MHz REGION 2 (US / FCC) 915 MHz 2,45 MHz 5,8 GHz F R E Q U E N Z The blue areas are global harmonised for frequencies and energy level POWER FIELDSTRENGTH [Watt] [dB A/m] REGION 1 72 42

24. EANUCC - The Global Language of Business WAL MART - Starting EPC

25. EANUCC - The Global Language of Business WAL MART - Starting EPC Supplier Briefing q November 4th m Briefed and educated our top 100 suppliers m Briefed the technology community Quelle: UAG Meeting, 12./13.11.03, London

26. EANUCC - The Global Language of Business Milestones q Live already with 2 suppliers in specialty DC q 2004 Q1 Pilot and commence ramp up q January 2005 regional implementation with Top 100 Suppliers q 2006: Rollout to all suppliers by year end (US-Market) Quelle: UAG Meeting, 12./13.11.03, London WAL MART - Starting EPC

27. EANUCC - The Global Language of Business January 2005 q Formats for domestic implementation m Multiple DC formats m Multiple Store formats m Expand as Technology matures Quelle: UAG Meeting, 12./13.11.03, London WAL MART - Starting EPC