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Lucas A. Cook Assessing Student Habits, Needs, and Motivations for Campus Recreation Programming and Service Provision Lucas A. Cook Purpose of the Study:

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Presentation on theme: "Lucas A. Cook Assessing Student Habits, Needs, and Motivations for Campus Recreation Programming and Service Provision Lucas A. Cook Purpose of the Study:"— Presentation transcript:

1 Lucas A. Cook Assessing Student Habits, Needs, and Motivations for Campus Recreation Programming and Service Provision Lucas A. Cook Purpose of the Study: The purpose of this study was to assess the recreation habits and understand motivations of users and nonusers of Illinois State University's Student Fitness Center based on gender in order to evaluate the center's services and programming Methodology and Instrumentation: A population sample yielded 885 Illinois State University students (271 male and 614 female) Findings and Conclusions: The results of the study indicated significant differences between male and female preferences, attitudes, and behaviors. It was revealed that female participants were more likely to be influenced to participate in recreation than male participants by several factors, including staff knowledge, enthusiasm, professionalism, facility safety and accessibility, and availability of space and equipment. Variety of programs and services offered and facility cleanliness showed the largest mean difference between male and female participants. Both male and female participants indicated that other time commitments were the most influential on their decision to or not to participate in Campus Recreation programming and/or services. Male participants preferred Male Only, Weekend Tournaments, and Weekly Tournament program formats while female participants preferred Female Only and Group Class program formats. Results indicated that female participants viewed Flyers and the Campus Recreation Website, Program Guide, and Facebook page as more preferable vehicles for Campus Recreation information than male participants. These findings have implications for recreational sports providers in how they create and market services and programming for male and female patrons. Amount of Influence on Participation in Campus Recreation Male Female MSD M p Awareness of programs/services2.951.303 3.481.111.001 Interest in activities offered3.621.330 3.91.985.011 Quality of programs/services3.231.219 3.551.024.003 Variety of programs/services2.951.247 3.541.042.001 Cost to participate3.721.352 4.031.137.009 Other time commitments3.861.270 4.13.982.013 Cleanliness of facility2.911.278 3.511.101.001 Availability of space3.141.316 3.661.027.001 Availability of equipment3.331.350 3.671.061.004 Variety of equipment3.111.335 3.461.108.003 Staff knowledge2.671.328 3.031.220.003 Staff professionalism2.811.289 3.211.205.001 Staff enthusiasm2.631.342 3.191.250.001 Facility safety2.891.307 3.471.146.001 Facility accessibility3.051.331 3.601.127.001 Customer service provided2.721.323 3.281.186.001 Preference for Hearing About Campus Recreation Male Female MSD M p Flyers3.231.175 3.451.046.029 Campus Recreation Website3.521.062 3.74.971.017 Campus Recreation Program Guide3.271.043 3.631.003.001 Campus Recreation Facebook page3.031.094 3.341.038.001 Campus Recreation cable channel2.77.988 2.82.953.576 Student Fitness Center digital signage3.131.037 3.20.950.400 Word of mouth3.641.005 3.75.902.222 Vidette3.021.115 3.191.022.089 Twitter2.431.151 2.611.101.072 Email3.241.277 3.421.132.088 A 45 question survey was administered, utilizing open-ended, categorical, multiple choice, and Likert scale items. Independent-Samples T-Test procedures were utilized to determine differences in student preferences based on an alpha level set at ≤ 0.05 Students’ Preferred Program Format Male Female MSD M p Individual informal3.971.016 4.15.911.057 Doubles/with partner informal3.52.976 3.621.029.328 Group of friends informal3.541.062 3.601.068.552 Group classes2.761.037 3.88.913.001 Male only2.67.986 2.30.928.001 Female only2.52.921 3.221.056.001 Co-rec3.34.943 3.33.889.879 Weekend tournaments3.111.094 2.531.033.001 One-day events3.171.045 3.071.048.291 Weekly leagues3.311.088 2.761.075.001 Open lap swim2.691.484 2.691.416.972 Faculty Advisors| Brent A. Beggs, Ph.D. Daniel J. Elkins, Ph.D.


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