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The concept of SWOT Analysis (Strength, Weaknesses, Opportunities and Threats) Project ChemLog - Chemical Logistics Cooperation in Central and Eastern.

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Presentation on theme: "The concept of SWOT Analysis (Strength, Weaknesses, Opportunities and Threats) Project ChemLog - Chemical Logistics Cooperation in Central and Eastern."— Presentation transcript:

1 The concept of SWOT Analysis (Strength, Weaknesses, Opportunities and Threats) Project ChemLog - Chemical Logistics Cooperation in Central and Eastern Europe

2 Slide 2 Agenda 1.Brief overview LOGISTIKUM 2.Role of LOGISTIKUM within the project ChemLog 3.Concept of SWOT Analisis 3.1Target Group 3.2Structure of SWOT Analisis 3.3Methodological Approach 3.4Design of Expert Workshops and Interviews 4.Selected pre-results of SWOT Analisis 5.Implementation of SWOT Analisis

3 Slide 3 Upper Austrian University of Applied Sciences – 4 Campus

4 Slide 4 Logistics in Steyr EDUCATION STUDIES FURTHER EDU. RESEARCH NETWORKING

5 Slide 5 Competence Fields Retail, Industry, LSP Application-oriented Development Research Supply Chain Management Traffic Infrastructure & Sust. development Co-ordination Logistics –Procurement –Production & Planning –Distribution Logistics Enablers –Logistics-Technology (LTC) –Process Management –Logistics-Information Systems Micro-economics Macro-economics TIS-Operators, Public

6 Slide 6 Agenda 1.Brief overview LOGISTIKUM 2.Role of LOGISTIKUM within the project ChemLog 3.Concept of SWOT Analisis 3.1Target Group 3.2Structure of SWOT Analisis 3.3Methodological Approach 3.4Design of Expert Workshops and Interviews 4.Selected pre-results of SWOT Analisis 5.Implementation of SWOT Analisis

7 Slide 7 Geplante Aktivitäten Phase 1: Phase 2: Phase 3: Phase 4: Analisis and Exchange of Information SWOT-Analisis, Best-Practice Study and Cases, Transfer of Know-How and experience Investment Planning and Preparation Indicator system for evaluating infrastructure investments, feasibility studies on pipelines, intermodal, railway and waterway transport Strategy development and Mainstreaming Development of Central and Eastern European Feedstock Network Development of Joint Strategy and Action Plan Dissemination and Communication 3 Dissemination events, Website (www.chemloginfo.com), Newsletter, Brochures, Regional Stakeholder Meetings Project Proceeding Project ChemLog Responsibility LOGISTIKUM

8 Slide 8 Tasks: Analisis of the current situation of chemical industry in each partner region. Identify strengths, weaknesses, opportunities and threats of chemical logistics in the partner regions as basis for exchange of experience Develop a description of chemical logistics to have a common understanding of current situation Identification of regional needs and future potential areas for cooperation and implementation of feasibility studies Using Regional Stakeholder Meetings as Expert Workshops for analysis of strength and weaknesses, chances and barriers and the identification of best practice cases Workpackage 3 Analisis and Exchange of Information

9 Slide 9 Agenda 1.Brief overview LOGISTIKUM 2.Role of LOGISTIKUM within the project ChemLog 3.Concept of SWOT Analisis 3.1Target Group 3.2Structure of SWOT Analisis 3.3Methodological Approach 3.4Design of Expert Workshops and Interviews 4.Selected pre-results of SWOT Analisis 5.Implementation of SWOT Analisis

10 Slide 10 SWOT Analysis for every partner region StrengthsOpportunities WeaknessesThreats Negative Factors Positive Factors Internal, supporting or hindering factors for value creation = influenceable External, supporting or hindering factors for value creation = NOT influenceable Regional Stakeholder Meetings Individual expert interviews

11 Slide 11 Concept SWOT Analyis Target group Organic and inorganic chemicals Industrial gases Pharmaceuticals Pesticides, Biocides Fertilizer Disinfectants Detergents Raw Materials, Soaps, Washing, Cleaning and Personal care Paints, Varnishes, Printing inks, Fillers, Mordtands, Wood Preservatives …… Plastic and Rubber Raw Materials and Reclaimed Materials Plastic and Rubber Products Logistic Service Providers Industry associations Political decision-makers in the field of –Economcy –Politics and innovation –Transportation –Technology –Environment and energy –Etc. Chemical Industry Service Sector (with relevance for the chemical industry)

12 Slide 12 Concept of SWOT Analisis Structure Introduction to region / country Description of domestic chemical industry Description of transport infrastructure –Intermodal –Pipeline –Road –Railway –Inland waterway Internal strenghts and weakness of the chemical industry from the logistical point of view in CEE External opportunities and threats of the chemical industry from the logistical point of view in CEE

13 Slide 13 Concept SWOT Analyis Methodological approach Economic trends Sociocultural trends Technological trends Environment and energy Politics and innovation Transport infrastructure –Railway, Waterway, Road, Intermodal, Pipeline Safety and Security Industry sector and competition –Suppliers, customers, access to the market / market entry, substitutes, Procurement Warehousing of raw materials, semi- finished and finished products Production logistics Distribution and transport Planning and controlling Order Processing Information logistics Opportunities and ThreatsStrengths and Weaknesses

14 Slide 14 Concept of SWOT Analisis – Workshop Design for Regional Stakeholder Meeting RSM – Focus on Opportunities and Threats

15 Slide 15 Concept of SWOT Analisis – Interview Design for invidual expert interviews Interview – Focus on Strenghts and Weaknesses

16 Slide 16 Agenda 1.Brief overview LOGISTIKUM 2.Role of LOGISTIKUM within the project ChemLog 3.Concept of SWOT Analisis 3.1Target Group 3.2Structure of SWOT Analisis 3.3Methodological Approach 3.4Design of Expert Workshops and Interviews 4.Selected pre-results of SWOT Analisis 5.Implementation of SWOT Analisis

17 Slide 17 Selected pre-results Internal Strenghts Strong Integration of production processes Internal Optimisation of Supply Chain Costs Centralisation of on-site Logistics Stock management and control Optimisation of der on-site Logistics with LSP –strategic and operative activities in logistics –Outsourcing und partnership concepts ValuePark Concepts On Site Terminals for intermodal transport Pipeline networks for traffic avoidance High safety standards for transport Existing Flexibility (Purchasing, Production, Distribution and Contract Processing) Performance Improvements through joint efforts and cooperation On-site safety and security / management for crisis and risks

18 Slide 18 High Supply Chain Cost 8-12 % of turnover Insufficient reliability of selling forecasts – impact on planning and controling of logistical processes Insufficient ability to plan the demand of resources Loyalty of customers Communication and Language Barriers Stability of production Reliability and fulfilment of agreements Often changing contact persons Safety and quality Selected pre-results Internal weaknesses

19 Slide 19 Central Location in Europe at the crossroads of transport axes Positive economic development and increasig freight transport Good infrastructure especially road in Central Germany International harmonization of transport and traffic related laws and regulations (in particular regulations for hazardous goods and safety and security) Prioritization of traffic infrastructure issues within the political programs with special focus on international coordinated projects Infrastructure employment costs (costs of usage) as a vital source for financing infrastructure projects Cross-border capacity planning of traffic infrastructure across-the-carriers Reasonable and transparent policy on financial subsidies in the field of traffic and transportation for traffic infrastructure and the carriers rail and inland waterway Selected pre-results Opportunities

20 Slide 20 Lack of pipeline connections for Olefins between the chemical complexes Rail Systems in West- and East-Europe not compatible Inadequate rail- and road infrastructure Lack of terminal structure for Inter-Modal traffic Congested ports in the Baltic and the Black Sea No harmonization of administrative and technical standards Burocracy in Customs Clearance (RID SGMS) No harmonization of social standards (driving hours etc) No common safety and security standard Absence of Emergency Response and Crisis Mgmt Systems (i.e. TUIS) Hard to find people with excellent logistics background Selected pre-results Challenges and Threats

21 Slide 21 Price dependency of raw materials Influence of Markets and Production locations in Middle East Tariff policy of Transport Carriers Political Instability, Theft (Product and equipment) Insufficient wagons and turnaround possibilities at Russian side One way flow (90% w-e, 10% e-w) Behaviour of former state railway companies (blocking, intransparency and freight costs) - Liberalisation Selected pre-results Challenges and Threats

22 Slide 22 Agenda 1.Brief overview LOGISTIKUM 2.Role of LOGISTIKUM within the project ChemLog 3.Concept of SWOT Analisis 3.1Target Group 3.2Structure of SWOT Analisis 3.3Methodological Approach 3.4Design of Expert Workshops and Interviews 4.Selected pre-results of SWOT Analisis 5.Implementation of SWOT Analisis

23 Slide 23 Implementation of SWOT Analyis Schedule First analysis of SWOT by project partners (using existing materials, literature research, individual interviews with experts)Jan Presentation of preliminary results WG Meeting Austria Regional Stakeholder Meetings as Expert Workshops March Presentation of draft SWOT Analisis WG Meeting Usti15.4. Summary of results of Workshops from project partners Apr-May Finalizing / Prioritization / Presentation of final results and fields of actions recommendationsJune

24 ….Questions….


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