1. The concept of SWOT Analysis (Strength, Weaknesses, Opportunities and Threats) Project ChemLog - Chemical Logistics Cooperation in Central and Eastern Europe

2. Agenda 1. Brief overview LOGISTIKUM 2.
Role of LOGISTIKUM within the project ChemLog 3.
Concept of SWOT Analisis
3.1
Target Group
3.2
Structure of SWOT Analisis
3.3
Methodological Approach
3.4
Design of Expert Workshops and Interviews 4.
Selected pre-results of SWOT Analisis 5.
Implementation of SWOT Analisis

3. Upper Austrian University of Applied Sciences – 4 Campus

4. Logistics in Steyr
EDUCATION
STUDIES
FURTHER EDU.
RESEARCH
NETWORKING

5. Traffic Infrastructure & Sust. development Supply Chain Management
Competence Fields
TIS-Operators, Public
Research
Macro-economics
Traffic Infrastructure & Sust. development
Supply Chain Management
Logistics Enablers
Logistics-Technology (LTC)
Process Management
Logistics-Information Systems
„Co-ordination Logistics“
Procurement
Production & Planning
Distribution
Micro-economics
Application-oriented Development
Retail, Industry, LSP

6. Agenda 1. Brief overview LOGISTIKUM 2.
Role of LOGISTIKUM within the project ChemLog 3.
Concept of SWOT Analisis
3.1
Target Group
3.2
Structure of SWOT Analisis
3.3
Methodological Approach
3.4
Design of Expert Workshops and Interviews 4.
Selected pre-results of SWOT Analisis 5.
Implementation of SWOT Analisis

7. Project ChemLog Responsibility LOGISTIKUM
Geplante Aktivitäten
Phase 1:
Analisis and Exchange of Information
SWOT-Analisis, Best-Practice Study and Cases, Transfer of Know-How and experience
Project Proceeding
Phase 2:
Investment Planning and Preparation
Indicator system for evaluating infrastructure investments, feasibility studies on pipelines, intermodal, railway and waterway transport
Phase 3:
Strategy development and Mainstreaming
Development of Central and Eastern European Feedstock Network Development of Joint Strategy and Action Plan
Phase 4:
Dissemination and Communication
3 Dissemination events, Website ( Newsletter, Brochures, Regional Stakeholder Meetings

8. Tasks: Workpackage 3 Analisis and Exchange of Information
Analisis of the current situation of chemical industry in each partner region.
Identify strengths, weaknesses, opportunities and threats of chemical logistics in the partner regions as basis for exchange of experience
Develop a description of chemical logistics to have a common understanding of current situation
Identification of regional needs and future potential areas for cooperation and implementation of feasibility studies
Using Regional Stakeholder Meetings as Expert Workshops for analysis of strength and weaknesses, chances and barriers and the identification of best practice cases

9. Agenda 1. Brief overview LOGISTIKUM 2.
Role of LOGISTIKUM within the project ChemLog 3.
Concept of SWOT Analisis
3.1
Target Group
3.2
Structure of SWOT Analisis
3.3
Methodological Approach
3.4
Design of Expert Workshops and Interviews 4.
Selected pre-results of SWOT Analisis 5.
Implementation of SWOT Analisis

10. SWOT Analysis for every partner region
Internal, supporting or hindering factors for value creation = influenceable
Individual expert interviews
Strengths
Opportunities
Positive
Factors
Weaknesses
Threats
Negative
Factors
External, supporting or hindering factors for value creation = NOT influenceable
Regional Stakeholder Meetings

11. Concept SWOT Analyis Target group
Chemical Industry
Service Sector (with relevance for the chemical industry)
Organic and inorganic chemicals
Industrial gases
Pharmaceuticals
Pesticides, Biocides
Fertilizer
Disinfectants
Detergents Raw Materials, Soaps, Washing, Cleaning and Personal care
Paints, Varnishes, Printing inks, Fillers, Mordtands, Wood Preservatives ……
Plastic and Rubber Raw Materials and Reclaimed Materials
Plastic and Rubber Products
Logistic Service Providers
Industry associations
Political decision-makers in the field of
Economcy
Politics and innovation
Transportation
Technology
Environment and energy
Etc.

12. Concept of SWOT Analisis Structure
Introduction to region / country
Description of domestic chemical industry
Description of transport infrastructure
Intermodal
Pipeline
Road
Railway
Inland waterway
Internal strenghts and weakness of the chemical industry from the logistical point of view in CEE
External opportunities and threats of the chemical industry from the logistical point of view in CEE

13. Concept SWOT Analyis Methodological approach
Opportunities and Threats
Strengths and Weaknesses
Economic trends
Sociocultural trends
Technological trends
Environment and energy
Politics and innovation
Transport infrastructure
Railway, Waterway, Road, Intermodal, Pipeline
Safety and Security
Industry sector and competition
Suppliers, customers, access to the market / market entry, substitutes,
Procurement
Warehousing of raw materials, semi-finished and finished products
Production logistics
Distribution and transport
Planning and controlling
Order Processing
Information logistics

14. Concept of SWOT Analisis – Workshop Design for Regional Stakeholder Meeting
RSM – Focus on Opportunities and Threats

15. Concept of SWOT Analisis – Interview Design for invidual expert interviews
Interview – Focus on Strenghts and Weaknesses

16. Agenda 1. Brief overview LOGISTIKUM 2.
Role of LOGISTIKUM within the project ChemLog 3.
Concept of SWOT Analisis
3.1
Target Group
3.2
Structure of SWOT Analisis
3.3
Methodological Approach
3.4
Design of Expert Workshops and Interviews 4.
Selected pre-results of SWOT Analisis 5.
Implementation of SWOT Analisis

17. Selected pre-results Internal Strenghts
Strong Integration of production processes
Internal Optimisation of Supply Chain Costs
Centralisation of „on-site“ Logistics
Stock management and control
Optimisation of der „on-site“ Logistics with LSP
strategic and operative activities in logistics
Outsourcing und partnership concepts
„ValuePark“ Concepts
On Site Terminals for intermodal transport
Pipeline networks for traffic avoidance
High safety standards for transport
Existing Flexibility (Purchasing, Production, Distribution and Contract Processing)
Performance Improvements through joint efforts and cooperation
On-site safety and security / management for crisis and risks

18. Selected pre-results Internal weaknesses
High Supply Chain Cost 8-12 % of turnover
Insufficient reliability of selling forecasts – impact on planning and controling of logistical processes
Insufficient ability to plan the demand of resources
Loyalty of customers
Communication and Language Barriers
Stability of production
Reliability and fulfilment of agreements
Often changing contact persons
Safety and quality

19. Selected pre-results Opportunities
Central Location in Europe at the crossroads of transport axes
Positive economic development and increasig freight transport
Good infrastructure especially road in Central Germany
International harmonization of transport and traffic related laws and regulations (in particular regulations for hazardous goods and safety and security)
Prioritization of traffic infrastructure issues within the political programs with special focus on international coordinated projects
Infrastructure employment costs (costs of usage) as a vital source for financing infrastructure projects
Cross-border capacity planning of traffic infrastructure across-the-carriers
Reasonable and transparent policy on financial subsidies in the field of traffic and transportation for traffic infrastructure and the carriers rail and inland waterway

20. Selected pre-results Challenges and Threats
Lack of pipeline connections for Olefins between the chemical complexes
Rail Systems in West- and East-Europe not compatible
Inadequate rail- and road infrastructure
Lack of terminal structure for Inter-Modal traffic
Congested ports in the Baltic and the Black Sea
No harmonization of administrative and technical standards
Burocracy in Customs Clearance (RID SGMS)
No harmonization of social standards (driving hours etc)
No common safety and security standard
Absence of Emergency Response and Crisis Mgmt Systems (i.e. TUIS)
Hard to find people with excellent logistics background

21. Selected pre-results Challenges and Threats
Price dependency of raw materials
Influence of Markets and Production locations in Middle East
Tariff policy of Transport Carriers
Political Instability, Theft (Product and equipment)
Insufficient wagons and turnaround possibilities at Russian side
One way flow (90% w-e, 10% e-w)
Behaviour of former state railway companies (blocking, intransparency and freight costs) - Liberalisation

22. Agenda 1. Brief overview LOGISTIKUM 2.
Role of LOGISTIKUM within the project ChemLog 3.
Concept of SWOT Analisis
3.1
Target Group
3.2
Structure of SWOT Analisis
3.3
Methodological Approach
3.4
Design of Expert Workshops and Interviews 4.
Selected pre-results of SWOT Analisis 5.
Implementation of SWOT Analisis

23. Implementation of SWOT Analyis Schedule
First analysis of SWOT by project partners (using existing materials, literature research, individual interviews with experts) Jan 
Presentation of preliminary results WG Meeting Austria 
Regional Stakeholder Meetings as Expert Workshops March 
Presentation of draft SWOT Analisis WG Meeting Usti 
Summary of results of Workshops from project partners Apr-May 
Finalizing / Prioritization / Presentation of final results and fields of actions recommendations June 

24. ….Questions….