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Reaching new audiences Social media tools Aniela Kaczmarczyk, Head of Learning - Tinder Foundation.

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Presentation on theme: "Reaching new audiences Social media tools Aniela Kaczmarczyk, Head of Learning - Tinder Foundation."— Presentation transcript:

1 Reaching new audiences Social media tools Aniela Kaczmarczyk, Head of Learning - Tinder Foundation

2 Who are we?

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4 Getting people started with the internet www.ukonlinecentres.com

5 Social Media in real-time How many Facebook posts will there be? How many tweets would have been created?

6 1 in 5 adults (9.5m) in the UK don’t have Basic Online Skills 31% of SMEs and charities also miss out The challenge

7 What stops you using digital tools?

8 Engaging tenants through social media www.communityhowto.com

9 Your strategy! Who DonorsSupportersFunders Partners

10 The ‘big names’ Engaging people through social media Do you use any of these?

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12 How many tweets would have been created?

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14 Benefits of using Hootsuite: -Post to all social media accounts at once -Schedule posts in the future -Use it as a team -Set it up to see exactly what you’re interested in

15 Website builders Streetlife BT Community Web Kit Wordpress Engaging people through social media

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17 Margrove Park, Saltburn-by-the-Sea, Cleveland Engaging tenants through social media

18 Margrove Park – A Digital Village Engaging tenants through social media

19 Margrove Park Digital Village Engaging tenants through social media

20 Communicating Engaging people through social media

21 Getting people started with the internet www.learnmyway.com

22 It’s not about technology – it’s about people Make it personal, make it interesting Going digital should be something people do, not something done to them... Summary

23 Thank you! aniela@tinderfoundation.org @anikacz 23


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