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CONFIDENTIAL1 RIVER WEST BRANDS LLC 141 WEST JACKSON BOULEVARD, SUITE 3620 CHICAGO, ILLINOIS 60604 PHONE: 312.834.0994 FAX: 312.834.1111 WWW.RIVERWESTBRANDS.COM.

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Presentation on theme: "CONFIDENTIAL1 RIVER WEST BRANDS LLC 141 WEST JACKSON BOULEVARD, SUITE 3620 CHICAGO, ILLINOIS 60604 PHONE: 312.834.0994 FAX: 312.834.1111 WWW.RIVERWESTBRANDS.COM."— Presentation transcript:

1 CONFIDENTIAL1 RIVER WEST BRANDS LLC 141 WEST JACKSON BOULEVARD, SUITE 3620 CHICAGO, ILLINOIS PHONE: FAX: OVERVIEW November 2007 A Brand Acquisition & Redevelopment Company

2 CONFIDENTIAL2 Our Company River West Brands LLC identifies, acquires, and re-engineers iconic brand intellectual property. Established: 2002 Identifies & Acquires: Proprietary search techniques; RWB is typically owner of the intellectual property Re-engineers: Brand R&D, strategy; ultimately re-commercialization; new business model development Iconic IP: trademark and copyright focus (typically no hard assets); typically dormant / orphaned (limited sales), occasionally bankrupt cases

3 CONFIDENTIAL3 River West Brands Approaches to Brand Re-launch RIVER WEST BRANDS LLC Recruit best-in-class management teams Research Strategy development Preliminary design & programming Partner / coalition recruitment Finance & legal expertise Best practices & oversight Business development / pipeline TRILLIUM BRANDS LLC Cross Border Brands Dedicated LLC Structure: best practices and early stage development at parent level, dedicated focus at brand level Corporate PartnershipLicensing Reserve Brands Inc. Coleco Holdings LLC. Metrecal Holdings LLC. Selective Beauty Brands LLC Potential Partnerships

4 CONFIDENTIAL4 Coleco Case Study Historical highlights: 1957 Establishment of the Connecticut Leather Company; entrepreneurial firm soon evolves into focus on toys/games, but the name sticks 1976 On the heels of Atari and Pong success, Coleco Inc. launches TELSTAR, 2nd home game console ever (called TV Tennis at the time) Late 70s First mega-hit: COLECO HEAD-TO-HEAD® handheld devices; blazed the trail on the notion of fun, portable, interactive products Early 80s Another blockbuster: the COLECOVISION®; superior tech/play features and the best licenses (eg. Donkey Kong, Pac Man, etc.) thrilled and delighted gamers; Coleco v. Atari = Coke v. Pepsi Early-mid 80s Diversifying out of electronic gaming, Coleco launches CABBAGE PATCH, ALF dolls, FURSKIN plush bears, RAMBO dolls; several high profile deals (eg. SCRABBLE & TRIVIAL PURSUIT licenses) Mid-late 80s Annual sales of Coleco Industries, Inc. top $750MM; ad spending tops $100MM annually; COLECO® branded products reach 60,000 stores nationwide via major marketing alliance with Coca-Cola Co Burdened by financial mismanagement and declining CABBAGE PATCH volume, Coleco Industries, Inc. declares bankruptcy; acquired by Hasbro, which folds the Coleco name into its many other umbrella brands : River West Brands, an acquisition and redevelopment company specializing in dormant brands, rolls up IP rights to COLECO® and sub-brands such as COLECOVISION and HEAD-TO-HEAD® : Re-launch of the Brand at Retail and development of interactive gaming site

5 CONFIDENTIAL5 Investing in Coleco 2.0


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