We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byZachary Gibson
Modified over 2 years ago
IPotential Confidential © IPotential, LLC, 2007 Intellectual Property Assets: The Need for a Strategy Presented by Ron Epstein and Marc Kaufman
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Types of IP Protection Patent New and useful machines and processes Copyright Creative works Trademark Words, logos used in connection with sale of goods Trade Secret Secret information that provides business advantage
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Copyright, trademark, trade secret Analogous to old media New technology issues Patents Relatively new to media industry Potential biggest threat Addressing IP
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Intellectual Property – An Untapped Asset IP is the Most Underutilized Asset in Business Unrecognized on most balance sheets Typically, an afterthought in business IP is One of the Largest Opportunities to Increase Strategic Business Value Generate new business opportunities Create barrier to entry for competitors Influence and guide technology/market directions Provide a defense to allegations by competitors
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Patents – An Unrealized Threat IP Represents a Significant Business Risk Patent filings increasing re media technologies Number of patent suits doubled from 1992 to Litigation cost at $3 - 5M/per patent Patents Asserted in Media Industry Lucent (MPEG2) Acacia (digital file transmission) Gemstar (TV schedule listings) Intervideo (DVD) Burst.com (digital media transmission) Creative (media player UI) Overture v. Google (ad placement) USA Video Interactive (on-demand programming) Global Patent Holdings (web pages with compressed images) AT&T (MPEG video compression)
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Top 20 Holders of Patents Related to Software Cos* IBM10,206 Canon7,821 Sony 3,135 Hitachi 2,643 Microsoft 2,633 Xerox 2,390 NEC2,143 Sun 1,887 Fujitsu1,780 Fuji1,650 Kodak1,633 Intel1,624 Matsushita 1,381 Toshiba 1,333 Sharp1,262 HP 1,217 Ricoh 1,003 Samsung 825 Mitsubishi 492 Motorola 475 * List calculated based on those holding patents in the same patent classes as SW Co, and does not count all software patents Most S/W Patents Held By Hardware Companies
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Patent Strategy – How to be a Player
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Patents Are Strategic Assets Collect tolls for use of your property Defend the homeland
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Patent Value Drivers Value Comes From Use, Not Technical Sophistication Patents, like land, get their value from location Patents only valuable if they read on (significant) revenue Primary Drivers Demonstrated Infringement Actual use, applicability to standards Likelihood of continued or future infringement, breadth of claims Affected Revenue (Current) Encumbrances Secondary Driver Potentially Affected Revenue (Future) NET Attorney-Client Privileged & Confidential 9
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Protecting Inventions Manage Competition Hierarchy of IP Value Design Freedom Build Markets and Relationships Deliver Revenue Potential Return Biz Strategy Driver
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Generating Value Protecting Inventions/Recognition Manage Competition Design Freedom Markets Development Deliver Revenue Biz Strategy Ingredient Technology Co.s (e.g. Rambus, Qualcomm) Assertion Based Licensing Carrot Licensing Patent Sales Use Innovation To Develop And Enhance New Products And Markets Primary Driver of Most Businesses
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Patent Strategy Establish an IP culture Expand interest beyond copyright Demonstrate value Develop Patents with end in Mind What is the purpose for you Budget Quality control Unlike copyright, patents require attention
UNLOCK THE POTENTIAL OF YOUR IP SM IPotential Confidential © IPotential, LLC, 2007 Contact Information Ron Epstein CEO 1440 Fashion Island Blvd. Suite 600 San Mateo, CA W:
BUILDING COMPETITIVE EDGE Practical Strategies for SMEs in the Use of Utility Models and Patents PRESENTATION for WIPO July 2005 Suriname & St. Lucia by.
IP Audit "We're in an object-oriented, outsourced, and open-sourced world, and organizations are anxious to take steps to ensure that the software they.
WIPO Asia Sub-Regional on the Use of IP by SME Support Institutions for the Promotion of Competitiveness of SMEs in the Food Processing Sector Lahore,
Ron Rhodes Accelerating Growth and Avoiding “Surprises”
The importance of IP for SMEs in the Knowledge Driven Economy Lagos 17 th June 2010 Marina Sauzet Consultant SMEs Division.
Business Legal Checklist for Purchasing A Digital Media Company Using Videogame Developers & Publishers As Case Studies.
© Kari Sipilä Kari Sipilä Director, D.Sc.(Tech.)h.c. FUTURE INNOVATIONS Past President of LES Scandinavia Former Director of the.
Exploiting Intellectual Property Assets Tamara Nanayakkara Counsellor SMEs Division World Intelllectual Property Organization.
The IP Experts Inventing the Future The Importance of Inventive & Innovative Activity in Maintaining Competitiveness BY P. KANDIAH KASS INTERNATIONAL SDN.
Barriers to Digital Education Michael Bispo. 2.NO Selling Advertisers on Digital.
Role of IP in competitive Intelligence gathering and analysis By Dr Shantanu De Ranbaxy Disclaimer: The views & comments expressed in this presentation.
Collaborative Intellectual Property Understanding Critical Issues with Joint Development Agreements Peter Lando 17 th Annual Advanced Licensing Institute.
Leveraging Intellectual Property (IP) Assets for Business Success; Introduction to Intellectual Property (IP) Rights Mozambique August, 2006 Guriqbal.
Patent Strategy Cross- licensing Marc S. Adler 2009 Advanced Licensing Institute at Pierce Law January 2009.
Start Page 1 of 33 EndPreviousNext © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential – For Cisco and Reseller Use Only Welcome to the.
Managing Intellectual Property Assets in International Business Anil Sinha, Counsellor, SMEs Division World Intellectual Property Organization (WIPO)
Brand Creation: From Conception to Protection Part II: Presented by: Daliah Saper.
Part A 3.04 Position products/services to acquire desired business image. Marketing.
1 WIPO - CEDA Sub-regional Symposium on Intellectual Property (IP) For SMEs Suriname - July 18 and 19, 2005 St. Lucia - July 22 and 23, 2005 Jamaica -
Legal Issues affecting Small Business Owners Presented at City of Chicagos Small Business Expo July 17, 2009 Daliah Saper Saper Law Offices
SMBs: The Key to Closing the Innovation Gap Intellectual Property Management and the Internationalization Strategies of SMBs/SMEs G S Jaiya, Director,
Company: Last updated: Fundamentals of Entrepreneurial Management Series Workbook 2: Business Model Design Workbook Template.
INVENTING THE FUTURE – THE IMPORTANCE OF INVENTIVE AND INNOVATIVE ACTIVITY IN ENHANCING THE COMPETITIVENESS OF A BUSINESS.
Copyright © Frisina, LLC Intellectual Property as a Business Tool Frisina, LLC Creating Wealth Through Intellectual Property TM
Managing Intellectual Property in the New Electronic Economy Scott Johnson McKee, Voorhees, & Sease, P.L.C.
Business Plan Brief summary of Executive Summary and Business Plan.
© 2016 SlidePlayer.com Inc. All rights reserved.