1. NRP 59 26.11.2007 Communicating science beyond the science community

2. NRP 59 26.11.2007

3. European Science Awards - Science Communication Prize communication excellence awareness-raising tool

4. NRP 59 26.11.2007 Agenda overview part I part II

5. NRP 59 26.11.2007 awareness engagement understanding

6. NRP 59 26.11.2007 branding

7. NRP 59 26.11.2007

8. Part I building a mission statement

9. NRP 59 26.11.2007 why?

10. NRP 59 26.11.2007 what? What is the story? What response do you want?

11. NRP 59 26.11.2007 who? …

12. NRP 59 26.11.2007 how?

13. NRP 59 26.11.2007 how? … strategic plan communication team modular

14. NRP 59 26.11.2007 What? Why? Who? Where? When? How?

15. NRP 59 26.11.2007 Mission Statement Strategic Plan Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed quis massa eu leo venenatis ornare. Vestibulum hendrerit. Aliquam pulvinar vulputate metus. Maecenas a magna vitae lectus facilisis condimentum. Ut ullamcorper. Integer nec purus sed quam fringilla pretium. Etiam vel pede eleifend orci ultrices cursus. Nullam a lorem. Aliquam ultricies eleifend dolor. Phasellus ullamcorper commodo tortor. Fusce mattis, est quis pulvinar hendrerit, metus neque nonummy massa, id adipiscing justo quam et mi.

16. NRP 59 26.11.2007 Part II making it happen

17. NRP 59 26.11.2007 Commitment commitment communication team leadership

18. NRP 59 26.11.2007 Planning network building record keeping products

19. NRP 59 26.11.2007 pre-planningactivity products evaluation products activity evaluation products Project time line …

20. NRP 59 26.11.2007 modular … press school s science on buses work shops malls web info packs confer -ences film

21. NRP 59 26.11.2007 diversity strategies  networking  web  print, graphics, multi-media  schools  press  events  info packs  combinations specialists  scientists vs non  PhDs, MSc, post-doc  pedagogs  external  web  PR  journalists  graphics, multi-media

22. NRP 59 26.11.2007

23. diversity - web webmaster commercial tools database graphics

24. NRP 59 26.11.2007

25. diversity - schools teacher training curriculum classroom workshops networking

26. NRP 59 26.11.2007

27. diversity - public media events exhibitions

28. NRP 59 26.11.2007 Summary handful of questions pyramid for success planting seeds

29. NRP 59 26.11.2007

30. Thank you www.uib.no www.mar-eco.no www.geobio.uib.no http://ec.europa.eu/research/science- awards/communication_en.htm