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$$$Promotion & Funding$$$ Brian Tuck, OSU, J Lee Miller, PSU.

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Presentation on theme: "$$$Promotion & Funding$$$ Brian Tuck, OSU, J Lee Miller, PSU."— Presentation transcript:

1 $$$Promotion & Funding$$$ Brian Tuck, OSU, J Lee Miller, PSU

2 Wasco County Mix of Rural/Urban 25k (15-13,000) 2400 sq. miles Ag., Forestry, Fishing Ag., Forestry, Fishing Government Government Light Manufacturing/Google Light Manufacturing/Google Tourism Tourism

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4 Measure Wasco County 4-H & Extension Service District

5 Why Form a Service District?? Sustainability (survival) - Permanent Tax Rate Sustainability (survival) - Permanent Tax Rate Budget Stability - $370K Budget Stability - $370K Long-term Planning Long-term Planning

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9 Takes a Village to Raise Money $$$ County Office, Campus, 4-H Members and Parents, Master Gardeners, Farm Bureau, Commodity Groups, FCD, Cooperatives, Chamber of Commerce, Legislators, Unions, Community College, SBDC, County Court, Teachers, Friends, Family, Neighbors, Farmers, Ranchers, Local Newspapers….. County Office, Campus, 4-H Members and Parents, Master Gardeners, Farm Bureau, Commodity Groups, FCD, Cooperatives, Chamber of Commerce, Legislators, Unions, Community College, SBDC, County Court, Teachers, Friends, Family, Neighbors, Farmers, Ranchers, Local Newspapers…..

10 Issues Marketing Plan/Timeline (who/when) Marketing Plan/Timeline (who/when) Whats In a Name – 4-H & Extension Whats In a Name – 4-H & Extension October – 4-H Recruitment October – 4-H Recruitment Local support – technical (County Admin., Clerk, Attorney, other agencies/university) Local support – technical (County Admin., Clerk, Attorney, other agencies/university) Costs (election, legal etc.) Costs (election, legal etc.) Competition – Push Back Competition – Push Back

11 Promotion – Issues When to start your campaign When to start your campaign Start slow and build in intensity Start slow and build in intensity Endorsements by a variety of service groups, individuals, local newspapers, legislators, commodity groups…….. Endorsements by a variety of service groups, individuals, local newspapers, legislators, commodity groups…….. Advisory Councils Advisory Councils Chamber of Commerce – Join!!!! Chamber of Commerce – Join!!!!

12 Promotion – Ideas Creativity is the Key (parade floats, door Creativity is the Key (parade floats, door hangers, door to door visits, phone calls, hangers, door to door visits, phone calls, radio interviews, table displays, bumper, radio interviews, table displays, bumper, stickers, refrigerator magnets, buttons…. stickers, refrigerator magnets, buttons…. Special media events – OSU President Special media events – OSU President

13 Promotion – Ideas Mailers – (coverage, expensive) Mailers – (coverage, expensive) Get mailing list from assessor and purge for Get mailing list from assessor and purge for duplicates - expensive duplicates - expensive Brochures, Handouts, Service Maps Brochures, Handouts, Service Maps Information Packets Information Packets Frequently Asked Questions Frequently Asked Questions

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15 Promotion – Issues Use a common design for promotion materials Use a common design for promotion materials

16 Promotion – Ideas (9)(#8) Yard Signs (400) Yard Signs (400) Newspaper Advertisements (when, size, #, cost) Newspaper Advertisements (when, size, #, cost) Radio, TV PSAs (when, length, #, cost) Radio, TV PSAs (when, length, #, cost)

17 Wasco County 4-H & Extension Service District Bringing The University To Wasco County Since 1916

18 Promotion – Ideas Street Banners (4x20) Street Banners (4x20) Cost $600 Cost $600

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