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Effective Marketing for your Virtual Library

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Presentation on theme: "Effective Marketing for your Virtual Library"— Presentation transcript:

1 Effective Marketing for your Virtual Library
by Jan Reynolds Near North District School Board

2 User Behaviour “Google Generation not so hot at Googling”
Information Behaviour of the researcher of the future, January 11, 2008 UCL Navigation – spend more time, than actual reading “power browse”- going online for quick wins Not Assessing Authority - their trust level is high

3 Staff Training Train staff so that they are comfortable
Train all staff Prepare a PowerPoint Make sure that there is a hands-on component to the training “Techie” Tuesdays with Staff members Have cheat sheets to remind staff of key components

4 Engaging Student Interest
Grade Nine Orientations and quiz Collaboration with teachers Appeal to students by offering technology clubs and value input into the Virtual Library


6 Race Virtual Library VS Google
Instructions: Divide the group into two. One team VL and one team Google. Rules: The VL team is only allowed to use the resources found on the VL site and the Google team is only allowed to use google search engine. Preparation: Get both groups on their appropriate web site so they start at the same time. Explanation: This is a race. The first team that finds all the answers to the quiz wins. Keep the quiz face down until the instructor says go.

7 Marketing Ideas Home Access Flyers sent home with report cards
Magnets to Teachers and School Secretaries Posters Power Point presentations Monthly Update through the system e.g., Student Link Updates/Monthly feature and other new products

8 Posters

9 Magnets

10 Monthly s

11 E-wareness

12 Trustees Creates a level playing field for students
Cost efficient- essentially a small amount per student Better Research results Prepares students for post-secondary

13 How to get Teachers to use your Virtual Library!
Safety Reading Levels Research Skills

14 CARS Information C = complete, current A = accurate
Virtual Salt C = complete, current A = accurate R = reliable, relevant S = safe Complete Accurate Reliable Safe CARS Information: Information must CARS:

15 Why? Free internet is a mix of good, bad and ugly
Subscriptions – we pay for quality control Skill of surfing and the skill of researching Skill of questioning resources Open Internet—free, unregulated Subscription Internet For fee-regulated

16 Step 2 – Book Catalogue - Online
Select Location Jan. Accessible from any Internet computer, home or school Books are reliable ~ they give a broad overview Watch for current enough date

17 Lexile Score Moderate

18 ReadPlease 2003 This award winning text-to-speech software was developed in Canada and has an excellent free version with excellent pronunciation and natural sounding voices.

19 Free Text to Speech Software

20 PDF instructions for parents

21 Create a “just right” book list

22 Grade 3, Humor, Author


24 Parents have access:

25 Do not send students boldly where you have not gone before!
Research Skills Do not send students boldly where you have not gone before!

26 Research Skills Strip Method of Research developed by Paul Kay and Sally Bradshaw from the TDSB Use different coloured of paper for each source Put strips in envelope Paste onto chart paper Students learn to distinguish between different sources of information

27 Stripping Jot Notes Students cut out and organize jot notes
By Paul Kay and Sally Bradshaw TDSB

28 Tracking Envelopes Students organize their work using a tracking envelope and to track teacher-student conferences By Paul Kay and Sally Bradshaw TDSB

29 Gr. 5 Student Sample Only 4 categories covered
lots of information in each category Variety of resources used No resource list! By Paul Kay and Sally Bradshaw TDSB

30 Grade 6 Sample Science: Diversity
Students who finish early are permitted to illustrate their project By Paul Kay and Sally Bradshaw TDSB

31 Model, Model, Model Marking Scheme
Modeling online reading and researching skills helps! It’s about process and skills! Marking Scheme Simple to say, “If it’s not from a subscription, it’s not being marked.”

32 21st Century School Library Media Centers are:
where information is accessed and delivered where teaching and learning takes place


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