Presentation on theme: "THINKING INSIDE THE BOX:"— Presentation transcript:
1 THINKING INSIDE THE BOX: Portable Programs for Public LibrariesLindsay Schluter, Youth Services Librarian Sophie Walker, Teen Services Librarian Winnipeg Public Library
2 WPL’s Portable Programming Family Literacy Fun Day Kits (FLFD)Teen Programs in a Box (TPIB)
3 Outline What are “portable programs?” Overview of FLFD Results of the program at WPLCustomizing the concept:FundingStation PlanningTrainingPromotionImpact on the community
4 What are Portable Programs? Ideas and instructions for programs are planned centrallySupplies purchased in advance and packed in durable plastic totesStaff book programs with central coordinators and receive program kit via library’s delivery system
5 Benefits Minimize costs Maximize staff time Supplies can be ordered in bulkMaterials are re-usedMaximize staff timeProgram created once, and used over and over again
6 Family Literacy Fun Day atWinnipeg Public Library
7 What is Family Literacy? Family literacy refers to the many different ways that families can work and play together while developing reading and writing skills. It is a way of improving literacy while having fun as a family.
10 19 Family Literacy Fun Days! By the Numbers….19 Family Literacy Fun Days!1048 Participants!Average number of participants per branch: 41High End: 225 participants at Louis Riel LibraryLow End: 19 participants at St. Vital Library
11 Response From the Public We had a wonderful time! This was our first time coming to the library!A great time for family bonding!We Loved it! All the activities had elements of fun and learning!When isthe next one?
12 Response from StaffI think it is a great idea and look forward to hosting another one.We realize now that the program can be a success via drop in. There is always the uncertainty of numbers when there is no registration.This is a great program and I can see it becoming more popular after every event as people become more familiar with it.I would love to see more ‘portable programs’ such as this.
13 Family Literacy Fun Day Kit It’s 100% Portable!This is a program that is designed to maximize the re-usability of program materials, and minimize the staff time spent planning and preparing!Family Literacy Fun Day Kitport-a-ble : moveable, convenient, handy, compact, wieldy
14 Funding Community Foundations Government Organizations Toronto Community FoundationGovernment OrganizationsOntario Trillium FoundationCanada PostNon-Profit OrganizationsABC Life Literacy CanadaKiwanis ClubsRotary ClubsUnited Way of CanadaRaise-a-ReaderBusinessesIndigo Books, Music & More
15 Invest in quality totes! Station PlanningPublic LibrariesWinnipeg Public LibraryLondon Public LibraryToronto Public LibraryNon-Profit OrganizationsNorth West Territories Literacy CouncilNational Adult Literacy DatabaseABC Life Literacy CanadaEarly Childhood Education SuppliersWintergreenScholar’s ChoiceInvest in quality totes!
16 Train all staff on safety procedures! TrainingFamily Literacy FundamentalsWhat is Family Literacy?Why is it important to foster Family Literacy skills?Logistics of Family Literacy Fun DaySchedulingStaffingSet-upAdvertisingTrain all staff on safety procedures!
17 How Did You Hear About Family Literacy Fun Day? PromotionHow Did You Hear About Family Literacy Fun Day?
18 Portable Programs Rock! The possibilities are endless!
20 TPIB Project: History Based on SDCL TPIB project, 2007 Simple concept: everything in the box!Consumable suppliesToolsInstructionsRecommended books for displayBooked by branchesSent via delivery or courier to location
22 Our ProjectStarted in 2008Team of 4 librarians, 2 “research assistants”Passionate about teen programming, or at least giving teens something to doKnew it would be a challenge to get everyone on boardNeeded funding; no wiggle room in children’s and adult programming budgets
23 Grant ApplicationFunded by Jack Montgomery Community Outreach Grant, offered by Library BoardFailed on first application, needed to rewrite and resubmit before funding was awardedLiked the level of detail and research that went into our proposal:Detailed budget with itemized lists of supplies and with estimated costsStatistics
25 Customizing TPIB to WPL Our project:Funded by grant$5000 Budget:$3000 for kit contents$1500 for promotional materials$300 for packing/shipping$200 for resupply1-year timeline
26 So many kit ideas… …so what do you choose? Customizing the TPIB Concept for WPL:Looked at examples of other librariesLooked at old wish list of programsLooked at our skill sets, built list of “doable” programs
27 Customizing TPIB for WPL “And why is this a LIBRARY program?”Fun for fun’s sake is not quite enoughMust be related to our library’s collection and overall missionRepeat the mantra: the purpose of the program is the collectionHelps in persuading administration, staff
28 Value PropositionSource: Library Journal, 10/1/2009, Vol. 134 Issue 16, p. 27
30 Our Value Proposition Criteria: Popularity with teen audience Ease of repetition/cost of re-supplyStaff effort needed to run programsLack of similar programming in catchment areaTie-in to Library collectionsTie-in to Library’s overall mission
31 Assembling the kits Purchasing and assembling wasn’t easy Strategies: Pilot programs to ascertain volumeBudget may need revisionNew supplies that need to be addedGood suppliers, maximize tripsLocal wholesalersRetail stores (Michaels, Walmart, Home Depot)Dollar stores (Dollarama)
33 Contents Guide Patterns, instructions & samples List of books for booktalking and displayPosters, Display Boards and Handouts
34 Staff Buy-in and Participation Staff buy-in has been positiveWanted to see 100% increase in teen programming across system from 2009 to 2010Offerings increased from 10 programs at 5 locations to 27 programs at 14 locations over the same time periodStaff have been eager to book kits, even asking months in advancePart-time staff are getting involved
35 Troubleshooting Promotion Difficult to combat the “If You Host It, They Will Come” mentality among staffWord-of-mouth marketing remains the most essential tool for branch programsStaff need to be engaged in program or it can failDisplay posters, samples at talking pointsCirc counters, ref desks—wherever staff regularly engage teensTry, try again
36 Marketing $1500 of TPIB budget was set aside for promotional materials Half spent on Teen Summer Reading promotions, remainder used to create lasting posters for schools and librariesAdvertised events on WPL teen Facebook page, YouTube
37 Sharing? Teen kits don’t have to be just for teens Tools can be re-purposed for adult programming, tween eventsOutreach programs in schools, remote locationsTeachers, community groups interested?Share the wealth (of knowledge, at least)Make guides, instructions available
38 Conclusion: Why In A Box? Programming is hard, time consumingAddresses challenges that staff face:need for specialized trainingtime to design, assemble and promote the programcost of the materialsBox programs provide branch staff with everything they need to provide self-directed, high-interest programs
39 Benefits Minimization of costs Maximization of staff time Ease of use Supplies can be ordered in bulkExpensive items not duplicatedMaximization of staff timeInitial creation takes timeCost associated with time decreases with each repetition of same programEase of use
40 Thanks for Listening!! Lindsay Schluter Sophie Walker Sophie Walkerwpl.winnipeg.cawpl-teens.winnipeg.cafacebook.com/wpl.teens