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Evaluating Your Digital Core Peter Atkinson, E-Services Specialist, St Thomas PL Heather Cunningham, Librarian, University of Toronto Marian Doucette,

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Presentation on theme: "Evaluating Your Digital Core Peter Atkinson, E-Services Specialist, St Thomas PL Heather Cunningham, Librarian, University of Toronto Marian Doucette,"— Presentation transcript:

1 Evaluating Your Digital Core Peter Atkinson, E-Services Specialist, St Thomas PL Heather Cunningham, Librarian, University of Toronto Marian Doucette, Web Architect, Huron County PL

2 The Library 2.0 Toolkit Due 2Q 2011 Help libraries develop their presence online o Understand Why Library 2.0 is Important o Evaluate Features & Benefits of Library 2.0 Tools o Develop & Implement an Online Strategy Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

3 The Web is Pervasive 2 Billion people online worldwide o 71% of Canadians averaging 45 hours/week online 550 MM Facebook users; 49% of Canadians have an account o 50% login to their account every day 6k photos uploaded each minute on Flickr Almost 17 MM entries on Wikipedia, adds 950/day 400 MM Unique Users/Month o 120k articles for Encyclopædia Britannica Online o 62k on Encarta 100 hours of video added to YouTube every 5 minutes You can: o Make a free video call anywhere in the world o Design and create your own fabric, shoes, cereal, radio station, magazine, store o Record a song, publish a book, run a business o And so much more!! Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

4 It's Bigger Than Us And extends beyond our patrons: Former residents Descendants of residents People interested in local events, sights, objects Enriches your community when you help your community to use the web: o Cultural Groups o Tourism organizations o Artists & Artisans o Photographers o Entrepreneurs o Restaurants o Writers Firmly establishes libraries at the heart of the community growth and individual development Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

5 A Worldwide Web of Choices Design Best Practices o Look & Feel o Voice o Usability Website Options o Facebook o A Blog o Flavors.me, Wix, Weebly Patron Engagement o YouTube, Podcast.com o QR Codes o Flickr o Four Square, Google Places o Twitter Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette An online presence must be strategic; users recognize poor site design and studies have shown that it reflects poorly on the organization. No cost/low cost tools make a website redesign extremely affordable and easy- to-do. Patrons can be found in other channels, e.g. YouTube, Flickr. Having a library presence in these channels can be invaluable to serve patron needs and drive circulation.

6 How Do You Choose Your Channels? Data! Simple process; identify something you want to do/change, figure out what data you need, review Decisions aren't based on opinion, the most recent experience; o "Well last week three people said... o "My mother hates those e-reader things o You retain final decision-making but now have more info Makes it safe to decide, safe to fail which leads to more decisions, innovation which keeps library relevant for community Use the data; "Statistics are like a drunk with a lamppost: used more for support than illumination." - Winston Churchill Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

7 I Used to Know… There is no evidence that Vikings wore horns on their helmets Microwave ovens do not cook food from the inside out Lemmings do not engage in mass suicidal dives off cliffs Different tastes can be detected on all parts of the tongue by taste buds Sugar does not cause hyperactivity in children Prolonged exposure to rain or cold does not increase the likelihood of catching a cold Henry Ford did not invent either the automobile or the assembly line Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette The items on this slide are examples of how data has changed our understanding of ideas that were once commonly held

8 What if You Knew... Children under 10 who receive a hand-written note from a librarian after their first visit are 8 times more likely to consider themselves 'readers' after age 16 Libraries with active, (min. 2 posts/week), Facebook pages report a 12% increase in circulation 78% of website visits are during library hours 85% of holds where an confirmation was sent are picked up within 36 hours Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette The items on this slide are fictional representations of how data – if it existed to support these finding – can drive operational changes

9 Wise Words I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts. - Sir Arthur Conan Doyle ( ), The Sign of Four, A Scandal in Bohemia The traveller must, of course, always be cautious of the overly broad generalisation. But I am an American, and a paucity of data does not stop me from making sweeping, vague, conceptual statements and, if necessary, following these statements up with troops. - George Saunders, The Guardian (UK) July 22, 2006 Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette


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