2. wOpenMall An Open Wireless Network Solution in a Commercial Environment Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Sponsors: 1 of 15

3. The wOpenMall team Erik ForsellProject manager Louise Berthilson Administration manager Jianwei ZhangTechnical manager Magnus Stolpe Web manager Daniel MagnergårdBusiness manager Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology 2 of 15

4. Background Goal Performed work Future work SWOT analysis Need / Offer Summary Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Presentation overview 3 of 15

5. Kista is growing rapidly – one of the leading science centers A need to find commercial benefits of an open wireless network for involved parties LANMAN conference Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Background 4 of 15

6. Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Goal Find business model for mobile communication for involved parties –Cooperate with stores and restaurants about local services for end-users –Deploy pilot network in Kista Galleria –Find solution for the networks future existence 5 of 15

7. Kista Galleria KB IDÉ EL AB Connection between Kista Galleria and KTH Forum 20 Access Points using 802.11b Research Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Performed work 6 of 15

8. Sign Contracts Continue working on Business Model –Cooperation with stores and restaurants in Kista Galleria about local services –Further research about commercial solutions Install network Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Future work 7 of 15

9. SWOT ANALYSIS Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Weaknesses Not efficient enough Initially wrong focus concerning the goal Project management/administration Threaths Lack of time Telia Opportunities Trends Uniqueness Future Market Telia Strengths Wide knowledge within the group Good contact with stakeholders Hot project topics WLAN Open Networks Kista Strengths Wide knowledge within the group Good contact with stakeholders Hot project topics — WLAN — Open Networks — Kista 8 of 15

10. SWOT ANALYSIS Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Weaknesses Not efficient enough Initially wrong focus concerning the goal Project management/administration 9 of 15

11. SWOT ANALYSIS Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Opportunities Trends Uniqueness Future Market Telia 10 of 15

12. SWOT ANALYSIS Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Threaths Lack of time Telia 11 of 15

13. SWOT ANALYSIS Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Weaknesses Not efficient enough Initially wrong focus concerning the goal Project management/administration Threaths Lack of time Telia Opportunities Trends Uniqueness Future Market Telia Strengths Wide knowledge within the group Good contact with stakeholders Hot project topics WLAN Open Networks Kista 12 of 15

14. Fiber connection between Electrum and Forum (coaches) Ownership of the network (KistaOpen.Org) Management of the network (KistaOpen.Net) Survival of the network (Related open projects) Contract formulation with stakeholders (teaching team) Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology Need help with: 13 of 15

15.  Information about: WLAN-solutions in public environments Business ideas in an open environment  Contacts with: Kista Galleria KB Installation company, IDÉ-EL AB Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology We can offer: 14 of 15

16. Find out the benefits for wireless communication in a commercial environment Hot topics, WLAN – open – new business area Most of the preparation for the installation is performed Need urgent help to formulate contracts Can offer information about WLAN solutions in public environments Wireless Open Mall Midterm Presentation 2002-03-20 2g1319 Communication Systems Design Department of Microelectronics and Information Technology SUMMARY 15 of 15