2. PowerBridgeNY is a Collaborative Effort
Across Downstate Institutions, with
$10 Million in Funding from
NYSERDA

3. Overview OBJECTIVE AWARDS ELIGIBILITY CRITERIA SELECTION PROCESS
Cleantech innovations from academic research labs
more and stronger cleantech businesses in New York State
OBJECTIVE
AWARDS
Idea Grant Submission
• $1,000 for ideas that are invited to & do submit a pre-proposal
Validation Phase
• Up to $150K in tranche funded for technical proof-of-concept & business validation
• Support from Mentors & student teams
Ignition Phase
• $50K for company launch & marketing
Within NYSERDA’s “areas of interest”
Based on IP from one of the partner institutions
Not for “basic research”
Have identified an entrepreneurial lead (EL)
ELIGIBILITY
CRITERIA
First cycle: Oct 2013
Idea Grant > Pre-proposal > full proposal > pitch day
External judging committee (VCs, industry, entrepreneurs)
Based on commercial potential
SELECTION
PROCESS

4. All judging is done externally by our diverse panel of Judges, which includes representatives from the government, industry, utilities, and venture capital firms.

5. Past Judges New Judges Bill Lese Brad Pietras Dan Robinson
*Returning for Cycle 2
Bill Lese
Managing Partner
Braemar Energy Ventures
Brad Pietras
VP of Technology
Lockheed Martin
Dan Robinson
Senior Associate
SJF Ventures
Past Judges
David Cruikshank*
Partner
Arch Ventures
David Wells*
Partner
Kleiner Perkins NY
Edward Greer*
Manager
DOW Chemical Company
Jackson Lehr*
Director
National Grid
Jigar Shah
Founder
Jigar Shah Consulting
Johannes Rittershausen*
Managing Director
Convergent Energy + Power
John Freer*
Manager, External Tech. Initiatives
GE Research
John Lee*
Analyst
Osage Ventures
Josh Wolfe
Co-founder
Lux Capital
Jurij Paraszczak
Director
IBM Research
Mike Bishop*
Senior Associate
Black Coral Capital
Nancy Doon
Senior Manager
Smart Grid Consortium
Rebecca Craft*
Director, Energy Efficiency
ConEd
Satyen Mukherjee*
Chief Scientist & Senior Director
Phillips Research
Troy Devries
Director, Research & Development
ConEd
Barbara Kate-Garnick
Undersecretary for Energy and the Environment
Commonwealth of Massachusetts
Bradley Atwater
Technical Director
Lockheed Martin
Andrea Ruotolo
Senior Research Associate
Smart Grid Consortium
New Judges
Frank Martino
VP, Operations
Columbia University Facilities
Margarett Jolly
Director, Research and Development
ConEd

6. We assign at least one Mentor per team
We assign at least one Mentor per team. In total, we have a roster of 80 potential Mentors and Advisors who come from a variety of backgrounds and may have experience with startups, industry, investing, and more.

7. Our Methodology NSF Innovation Corps (I-Corps) Business Model Canvas
Way to find a viable business model for a startup
Lectures and “skills labs” in combination with active customer discovery
Focus on getting out of the building and talking to potential customers
Awardees will be required to conduct at least 100 interviews
Business Model Canvas
Awardees required to update monthly
Tool used to track learnings and frame project
Completed BMC will serve as basis for investor pitch and business plan

8. Sample Evaluation Criteria Will Include…
Technical feasibility and benefits
Commercial potential
Energy savings or amount of renewable energy produced
Market need and size
Competitive landscape
Demonstrated early-stage proof-of-principle
Innovativeness of the proposed solution
Ability to execute within available budget (indirect cost rate included)
Strength of intellectual property
Feedback from mentor
Qualifications of the team
Commitment of the team

9. Past Application Numbers50
Pre-
proposals 14
Full 13
Pitches
10 (2)
Awardees 16 11 8
3 (2)
Cycle 1
Application Process
Cycle 2
SEP 25
Idea Grant submissions due
MID NOV
Teams
notified
EARLY FEB
Pitch teams
selected
MID MAR
Winners announced
All activities done jointly
OCT 9
Pre-proposals
due
JAN 11
Proposals
due
MAR 10
Pitch day
SEP
OCT
NOV
DEC
JAN
FEB
MAR
Mentors &
Advisors
assigned
1st Bootcamp
Funded projects will begin May 1

10. Guidelines on “Eligible Technologies” Within NYSERDA’s Areas of Interest*
CURRENTLY ELIGIBLE
CURRENTLY NOT ELIGIBLE
Transportation
Fuel Production
Fuel Delivery
Buildings
Energy Storage
Electricity Generation
Electricity Delivery & Management
Nuclear
Compressed Natural Gas & LNG
Hydrofracking
Clean Coal
*An in-depth list of eligible technologies is available on the powerbridgeny.com “Apply” tab. Please the Campus Rep for your institution if you are unsure of your eligibility.

11. It is still early, but some Cycle 1 teams are getting traction
Cycle 1 Successes
Yingchao (Alex) Yu
Cornell University
Advanced Li-ion battery anode material with 3X capacity, 4X lifetime, 3X charging rate, reduced cost
Finalizing $6M venture investment
Alan West
Columbia University
Chemicals and fuels from electricity and CO2
Received $500K DOE grant based on a pivot conducted under PBNY
Saeed Jazebi
NYU Polytechnic School of Engineering
HIGHEST (HIGH Efficiency Shielded Toroidal) Transformers to help distribution network operators for saving energy
Negotiating agreement with ConEdison to field test transformers
Yiannis Andreopoulos
CUNY
Battery replacement module for HVAC sensors
Begun in-field testing of sensors at a local restaurant; applied to Cleantech Open NE
Marc Diaz-Aguilo
NYU Polytechnic School of Engineering
Cable transient ampacity (C.TrAm) software to monitor temperature of electric cables
Established a startup and actively seeking investment
Alan Lyons
CUNY
Antireflective superhydrophobic self-cleaning films: Reliable materials to increase efficiency of solar panels
Invited onto committee with solar industry leaders to set anti-soiling standards for solar panels

12. Mutual Expectations for Awardees
Note: all funding will be released based on successful interim tech & business project milestones
Technical
Business
Mutual Expectations for Awardees
What we expect from you…
Develop initial prototype
Targeted experiments to de-risk the technology
Conduct in-field testing
Identify entrepreneurial lead
Market assessment
Competitive landscaping
100 customer interviews
Business plan development
Develop commercial “pitch”
Talk to potential investors
SBIR/STTR application (if relevant)
What you can expect from us…
Mentors & coaches
Funding for tech Development
Access as needed to:
- Student teams for
design & prototyping
- Built environments for
testing prototypes
Funding for:
- Conference travel & fees
- SBIR/STTR assistance
Mentors & coaches
Financial support in
addition to Project Funds
for business and external
assistance
Access as needed to:
- Student teams for
business & marketing
support
- Educational panels &
boot camps
- Networking w/ VCs,
industry, entrepreneurs
- Subsidized tax, law,
accounting
Teams that complete all milestones and establish a company in New York State will be eligible to apply for $50K Ignition Grants.

13. A Month in the Life EL spends 40-60 hours on the project
Conduct customer interviews
Update LaunchPad Central based on interviews
Annotate changes for discussion at monthly meetings
Meet once with Director to discuss both technical and business milestone progress
Attend a Skills Lab or other required event (usually about an hour)
Work with Mentor at least 4-5 hours
Work on preparing quarterly reports
A Month in the Life

14. FAQ What do I have to do to apply?
File an invention report with your home institution’s tech transfer office
Complete the Idea Grant submission form
Is there a bias towards short-term vs. long-term projects?
No preference, as long as milestones are met
What does PowerBridgeNY expect in return for funding?
No equity stake nor revenue share
No impact on the IP ownership
Can a team apply with more than one application?
Yes, but if more than one pre-proposal is invited to submit a full proposal, we will ask the team to select a project to move forward with
What can I do to make my application better?
Attend the 5-week I-Corps summer session
Get a head start on the customer discovery with the free “How to Build a Startup” course
Are there any restrictions on the use of funds?
35% indirect cost rate
No subcontracts in excess of 1/3 of the total project budget
Can be used for facility fees and services, though PBNY will work to subsidize these costs
Not intended for capex equipment >$25K
Leasing large equipment is acceptable
All equipment purchased will be the property of the home institution
Not intended for marketing materials (e.g. sales brochures) or legal fees – these are for ignition funding
What if a project is not selected as one of the final awardees? Can the team reapply?
Yes, if feedback is addressed
Where can I find more information?
Application materials
Process information

15. Sign up to receive updates by ing your Campus Representative or visiting
Institution
Campus Rep
Campus Rep
Tech Transfer Website
Brookhaven National Laboratory
Connie Cleary
City University of New York
John Blaho
Columbia University
Rick Smith
Cornell NYC Tech
Bethany Koi
NYU-Poly
Chris Snyder
Oil.med.nyu.edu/faculty-students
Stony Brook University
William Worek

17. Appendix: Cycle 1 Awardees
Genggeng Qi
Cornell University
Pilot production of high-efficiency sorbents for cost-effective carbon capture
Yingchao (Alex) Yu
Cornell University
Advanced Li-ion battery anode material with 3X capacity, 4X lifetime, 3X charging rate, reduced cost
Appendix: Cycle 1 Awardees
Alan Lyons
CUNY
Antireflective superhydrophobic self-cleaning films: Reliable materials to increase efficiency of solar panels
Mariusz Bojarski
NYU Polytechnic School of Engineering
Resonant power inverters optimized for highly efficient wireless charging of electric vehicles
Saeed Jazebi
NYU Polytechnic School of Engineering
HIGHEST (HIGH Efficiency Shielded Toroidal) Transformers to help distribution network operators for saving energy
Marc Diaz-Aguilo
NYU Polytechnic School of Engineering
Cable transient ampacity (C.TrAm) software to monitor temperature of electric cables
Yiannis Andreopoulos
CUNY
Battery replacement module for HVAC sensors
John Kymissis
Columbia University
PlugSTRATE: A low cost, wireless monitor for energy use analysis
Roger Anderson
Columbia University
Using machine learning to reduce electricity lost in T&D of electricity for utilities, microgrids, and in buildings
Kartik Chandran
Columbia University
Increasing energy efficiency of wastewater treatment facilities
Lei Zuo
Stony Brook University
Vibration energy harvester to power trackside electrical railroad infrastructures more efficiently and inexpensively than incumbents
Alan West
Columbia University
Chemicals and fuels from electricity and CO2

18. Appendix: Cycle 2 Awardees
Ardavan Yazdanbakhsh
CUNY
Energy Efficient Recycling of Fiberglass Waste for Reuse in Construction
Filip Mlekicki
NYU Polytechnic School of Engineering
Sensor Technology for Groundwater Monitoring Reducing Energy, Lowering Cost, Enhancing Data Quality
Jorge Gonzalez
CUNY
Weather-Driven Energy Forecasting System for Commercial Buildings and Energy Managers in Urban Areas
Ken Birnbaum
NYU Polytechnic School of Engineering
Evolving New Algal Strains to Reduce Production Costs in the Biofuel and Nutraceutical Industries
Ron Tabbitas
Stony Brook University
Higher Power Density PEM Fuel Cells Using Nanotechnology