1. Business and Administrative Communication Chapters 7 -15 MGM 2101/3111 Distance Learning Program Faculty of Economics and Management Universiti Putra Malaysia

2. Unit 7 Direct Approach Messages Begin with your request Provide information or details of the request Close with a positive note e.g. refund

3. Unit 8 Negative Messages 2 approaches : (a) Indirect Buffer (pemampan) Reason Negative news Close

4. Buffer Appreciation Agreement Facts

5. Unit 8 continued (b) Direct Something overlooked Company policy Receiver’s request Requires firmness e.g. final reminder on loan

6. Unit 9 Persuasive message Purpose: Adoption (mengguna-pakai) Continuance (meneruskan) Discontinuance (tidak meneruskan) Deterrence (mencegah)

7. Unit 9 continued Techniques: Reasoning Using credibility Through emotions

8. Unit 10 Documents Document materials – paper, envelope Document format

9. Unit 10 continued LETTER format: Block Modified block AMS simplified

10. Unit 10 continued Letterhead Date Receiver’s address Salutation Subject line Signature Typed name

11. Unit 10 continued MEMO Date To From Subject line

12. Unit 11 Reports (i) Parts of a report: Preliminary Body Conclusion

13. Unit 11 continued Writing a report: Convincing Effective Coherence

14. Unit 12 Visual Aids Function Purpose of use Types of graphics in visual aids: - Data in text - Data in chart : graphs, table

15. Unit 12 continued Other visuals - maps - pictures

16. Unit 12 continued Effective visuals: Simple content and design Consistent Color Border

17. Unit 13 Oral Presentation Preparation Practice Delivery

18. Unit 13 continued Preparation: Know your purpose Analyze your audience Organize your materials

19. Unit 13 continued Practice: Confidence Frequency Feedback Fillers

20. Unit 13 continued Delivery Before During After

21. Unit 15 Job Application Preparation – know yourself, job market, recruitment process Resume - content, types Application letter – solicited, unsolicited