1. Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Manaus: Export to Asia seminar Insight interAsia 21 Setembro 2010

2. 2 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia About Me Lived in Asia for 20 years – Korea, Singapore, Hong Kong, Malaysia, Taiwan, China, Japan – Primarily in high-tech sales and operations – Started sales offices and local companies Education – BS Engineering (Tulane) – MBA Corporate Finance & MoT (UNM)

3. 3 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Founded in 2006 Pan-Asia, full coverage Focus on small, high-tech clients HQ in Singapore Representative offices: – Japan: Yokohama – Korea: Suwon – Taiwan: Hsinchu – Regular contractors: China, India, Malaysia, Thailand, Australia About Insight interAsia

4. 4 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Services Agency – Fundamental sales & marketing Consultancy – Market penetration strategy – Asian operations audits – IP search – Due diligence – Funding from Asian sources

5. 5 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Activities “Hit-the-bricks” traditional sales work – Quick response to client requests – On-site demonstrations Local marketing and feedback Information gathering and filtering Attend conferences/symposia – Present technical results Arrange principals’ visit itineraries

6. 6 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Technologies Semiconductor MEMS & nano PV Cleantech Automotive Biopharma

7. 7 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Business Models 1. Retainer – Example: US$2,000/month Includes 16 hours/month Actual economy-class expenses reimbursed 2. Commission based – Percent of sales 3. Hybrid – Lower retainer + lower commission

8. 8 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Why Manaus? FUCAPI course lecturer Met many interesting people – See interesting opportunities here Competitive labor rates “Exotic” product marketing possibilities Good Tech is our local agent & partner

9. 9 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Asia “Asia” is not one big homogeneous market Japan, Korea, Taiwan (East Asia) China (+ Hong Kong & Macau), Mongolia Singapore, Malaysia, Thailand, Indonesia, Brunei Vietnam, Laos, Cambodia India, Pakistan, Sri Lanka, Bangladesh, Nepal Australia, New Zealand

10. 10 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Importing into Asian countries Generally not complicated nor costly Singapore and Hong Kong easiest Customers (end users) will help import – Must find customers first – Use “what if?” scenario

11. 11 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia 2 Scenarios 1. Lower cost market entry – Resources & raw materials 2. Unique product market entry – Consumer products, foodstuff, technology – Higher prices, requires more marketing – Viral marketing and word-of-mouth

12. 12 Insight interAsia Pte Ltd インサイト・インターアジア 인사이트 인터아시아 贏在亞洲股份有限公司 China Population: 1,327,000,000 GDP growing steadily – Now #2 economy in the world Needs resources, food, consumer products Needs CleanTech solutions

13. 13 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia India Population: 1,157,000,000 (and growing) Needs resources, food, consumer products Needs CleanTech solutions, water Relatively simpler shipping from Brasil About 20% halal English more prevalent than China

14. 14 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia East Asia Protective of their agricultural sectors Advanced technology centers Willing to pay higher prices Wants unique products – Ginger, ginseng, medicinal herbs? Relatively easy importation rules Relatively strong currencies

15. 15 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia ASEAN Indonesia, Malaysia, Singapore, Thailand, Philippines Vietnam, Myanmar, Brunei, Cambodia, Laos 600,000,000 people GDP: US$ 1,500,000,000,000 Growing and reaching out to the world

16. 16 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Conclusions Amazonas has much to offer Remember: Asia is many markets Think about your product or service – Which market makes the most sense? Pick one to get started and try for 2 years – When you have small success, start #2 Look for a local partner you can trust

17. 17 Asia’s Technology Market Experts. Experience. On The Ground. In Real Time. Throughout Asia Thank you Contact us at location most convenient for you: 贏在亞洲股份有限公司 Taiwan: +886 926413964 Headquarters : Insight interAsia Pte Ltd Marine Parade Post Office #628 Singapore 914405 Tel: +65 9824-4225 Fax: +65 3125-7245 Email: info@insightinterasia.com Australia: +61 2 6100 4225 Brasil: +55 21 3717 4225 EU/UK: +44 20 3287 8442 USA Austin: +1 512 553 0442 USA Detroit: +1 248 961 4383 URL: www.insightinterasia.com Skype: insight.interasia Twitter: iiasingapore インサイト・インターアジア日本 Japan: +81 50 5539 8442 인사이트 인터아시아 한국 담당 Korea: +82 11 415 0403