1. C ommitted to empowering learners of all ages to take an active role in improving their communities © Copyright IGESL – All rights reserved Marketing Your Program

2. © Copyright IGESL – All rights reserved 2 What Are You Marketing? Volunteerism Community Service Service Learning Philanthropy

3. © Copyright IGESL – All rights reserved 3 Sort It Out Work as a group to match the correct: Term Definition & Example

4. © Copyright IGESL – All rights reserved 4 What Is Marketing? mar-ket-ing (noun) the business activity of presenting products or services in such a way as to make them desirable Synonyms: advertising, promotion, selling

5. © Copyright IGESL – All rights reserved 5 How Are Your “PEOPLE” Skills? Choose an object from the box. You will have 3 minutes to “sell it to the rest of your group. Someone else in your group will assess your “pitch” using the PEOPLE skills rubric.

6. © Copyright IGESL – All rights reserved 6 You Are Marketing Your Program Who are you “selling” your program to? (students, parents, teachers, administrators, the community, potential funders)

7. © Copyright IGESL – All rights reserved 7 Why are you selling it to them? (to get more participants, more teachers involved, parent, teacher, or administrative support, funding, or to inform others)

8. © Copyright IGESL – All rights reserved 8 What aspects of service learning would they be interested in? (academic, social, civic benefits to youth, impact on community, influence on work place readiness)

9. © Copyright IGESL – All rights reserved 9 How will you be sure to let your audience know you are talking about service learning? (explain connection to learning, share reflections, describe the process, elaborate on needs assessment and need be addressed)

10. © Copyright IGESL – All rights reserved 10 Use your answers to the questions to create a rubric for an effective marketing pitch for your program (focus on the content, the what you want people to know).

11. © Copyright IGESL – All rights reserved 11 Ways to Market Your Program Letters Emails Posters brochures Flyers Presentations Displays Public Service Announcements (PSA) Social Networking

12. © Copyright IGESL – All rights reserved 12 Create a “pitch” or “3 minute elevator speech” about your program!

13. © Copyright IGESL – All rights reserved 13 A Picture Says A Thousand Words Think about what you have learned and how you feel marketing your service learning program. Walk around the room looking at all the pictures. Find a picture that represents your thoughts, ideas, and feelings. Be sure to look at all the pictures before you make your final selection.

14. © Copyright IGESL – All rights reserved 14 Joan Liptrot JLiptrot@igesl.org