1. Supply & Demand

2. Today’s Objective  Students will learn how supply and demand interacts together and how to manipulate this information on graphs.  Essential Learning: How do changes in supply and demand affect the equilibrium point and the setting of prices?

3. Now it is time to watch a video clip on Supply & Demand!!!  Click on the link below: http://www.brainpop.com/socialstudies/econ omics/supplyanddemand/ http://www.brainpop.com/socialstudies/econ omics/supplyanddemand/

4. Moving to Equilibrium Supply & Demand Work together to determine price. A market is considered to be in equilibrium when the quantity of a good that buyers are willing & able to buy is EQUAL to the quantity that sellers are willing & able to produce & offer for sale.

5. Moving to Equilibrium Equilibrium Equilibrium quantity—the quantity of a good that is bought and sold in a market that is in equilibrium. Equilibrium price—the price at which a good is bought and sold in a market that is in equilibrium.

6. Price per slice Equilibrium Point Finding Equilibrium Price of a slice of pizza Quantity demanded Quantity supplied Result Combined Supply and Demand Schedule $.50300100 $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 $.50 Slices of pizza per day 0 50100150200250300350 Supply Demand The point at which quantity demanded and quantity supplied come together is known as equilibrium. $2.00 $2.50 $3.00 150 100 50 250 300 350 Surplus from excess supply $1.50200 Equilibrium Equilibrium Price a Equilibrium Quantity $1.00250150 Shortage from excess demand

7. Moving to Equilibrium Surplus Surplus— the condition in which the quantity supplied of a good is greater than the quantity demanded. Surpluses occur only at prices above the equilibrium price. Prices fall when a surplus occurs, b/c suppliers hope to sell their inventory, or the excess stock of goods that they have on hand.

8. Moving to Equilibrium Shortage Shortage—the condition in which the quantity demanded of a good is greater than the quantity supplied. Shortages occur only at prices below the equilibrium price. Prices rise when there is shortage. Buyers will offer to pay a higher price to get sellers to sell to them rather than other buyers.

9. Shortage vs Surplus

10. Moving to Equilibrium—Copy this in your notes!!! $15 $10 $5 0 50 100 150 Price Quantity Supply Demand At $15, a surplus occurs. Quantity supplied (150) is greater than quantity demanded (50). Price Falls! At $10, results is neither a surplus nor a shortage. Quantity supplied (100) is = to quantity demanded (100). Equilibrium occurs! At $5, a shortage happens. Quantity demanded (150) is greater than quantity supplied (50). Price Rises!

11. Moving to Equilibrium Equilibrium When price is at equilibrium level, there are no shortages or surpluses of any goods or services. All buyers and sellers are happy with the market!

12. $800 $600 $400 $200 0 Price Output (in millions) Graph A: A Change in Supply 12345 Analyzing Shifts in Supply and Demand  Graph A shows how the market finds a new equilibrium when there is an increase in supply.  Graph B shows how the market finds a new equilibrium when there is an increase in demand. Original supply Demand a New supply b c Graph B: A Change in Demand Output (in thousands) $60 $50 $40 $30 $20 $10 0 900800700600500400300200100 Price Supply Original demand a New demand c b

13. Price Controls  Sometimes the government prevents markets from reaching equilibrium price.  It may do so by setting a Price Ceiling or a Price Floor

14. Price Controls Price Ceiling  A price ceiling is a maximum price that can be legally charged for a good.  Ex: rent control where a gov’t sets a maximum amount that can be charged for rent in an area. Pe = Price equilibrium Pc= Price Ceiling

15. Price Controls Price Floor A price floor is a minimum price, set by the government, that must be paid for a good or service.  Ex: minimum wage which sets a minimum price that an employer can pay a worker for an hour of labor. Pf= Price Floor Pe = Price equilibrium

16. Price Controls  Price ceilings & Price floors have the unintended result of reducing the amount of trade in the economy.

17. Supply & Demand in Everyday life! Goods Price of consumer goods (candy bars, bread, etc) is consistent throughout the U.S. A candy bar in CA costs pretty much the same as it does in Wisconsin. Yes this is for real $79.99 @ Amazon !

18. Supply & Demand in Everyday life! Goods Real Estate demonstrates the impact of supply & demand. A house in S.F. will sell for 4 times the amount of a similar house in Louisville, Kentucky. (A $1,000,000 house in S.F. will cost $250,000 in Louisville) Housing in 2 states can’t move to equilibrium b/c the land can’t be moved. $990,000 in Louisville, Kentucky 4.26 acres 5 bedrooms & 7 bathrooms 5148 sq feet $1,050,000 in San Francisco, California.125 acres 3 bedrooms & 2 bathrooms 1494 sq feet

19. Supply & Demand in Everyday life! Movies Ticket prices to see a movie on Friday night cost more than a ticket on a Monday afternoon. A theater has a fixed number of seats. In response to higher demand on a Friday night, the theater can charge more!

20. Supply & Demand in Everyday life! Freeway During rush hour, the demand for freeway space increases This results in shortage of space = slow traffic Solutions Build more freeways Carpool Charge a toll

21. Supply & Demand in Everyday life! Sports There a limited number of spots on sport teams Individuals compete for a spot Athletes have to train harder & impress the coaches to get a spot!

22. Supply & Demand in Everyday life! Colleges Some college require higher GPA’s & test scores to gain admission A college that is in high demand will have higher entrance requirements.

23. Review 1. Equilibrium in a market means which of the following? (a) the point at which quantity supplied and quantity demanded are the same (b) the point at which unsold goods begin to pile up (c) the point at which suppliers begin to reduce prices (d) the point at which prices fall below the cost of production 2. The government’s price floor on low wages is called the (a) market equilibrium (b) base wage rate (c) minimum wage (d) employment guarantee

24. Review 1. Equilibrium in a market means which of the following? (a) the point at which quantity supplied and quantity demanded are the same (b) the point at which unsold goods begin to pile up (c) the point at which suppliers begin to reduce prices (d) the point at which prices fall below the cost of production 2. The government’s price floor on low wages is called the (a) market equilibrium (b) base wage rate (c) minimum wage (d) employment guarantee

25. Review 1. When a new equilibrium is reached after a fall in demand, the new equilibrium has a (a) lower market price and a higher quantity sold. (b) higher market price and a higher quantity sold. (c) lower market price and a lower quantity sold. (d) higher market price and a lower quantity sold. 2. What happens when any market is in disequilibrium and prices are flexible? (a) market forces push toward equilibrium (b) sellers waste their resources (c) excess demand is created (d) unsold perishable goods are thrown out

26. Review 1. When a new equilibrium is reached after a fall in demand, the new equilibrium has a (a) lower market price and a higher quantity sold. (b) higher market price and a higher quantity sold. (c) lower market price and a lower quantity sold. (d) higher market price and a lower quantity sold. 2. What happens when any market is in disequilibrium and prices are flexible? (a) market forces push toward equilibrium (b) sellers waste their resources (c) excess demand is created (d) unsold perishable goods are thrown out

27. Review—True or False 1.When quantity supplied is greater than quantity demanded, a surplus exists. 2.A shortage occurs when quantity demanded is greater than quantity supplied. 3.The price at which a good is bought and sold in a market that is in equilibrium is called an equilibrium price. 4.The stock of goods on hand is called the inventory. 5.If the price is too high, there is a surplus; if the price is too low, there is a shortage.

28. Review—True or False 1.When quantity supplied is greater than quantity demanded, a surplus exists.  TRUE 2.A shortage occurs when quantity demanded is greater than quantity supplied.  TRUE 3.The price at which a good is bought and sold in a market that is in equilibrium is called an equilibrium price.  TRUE 4.The stock of goods on hand is called the inventory.  TRUE 5.If the price is too high, there is a surplus; if the price is too low, there is a shortage.  TRUE

29. Review—True or False 1.If there is a shortage in the market, price will fall to the equilibrium price. 2.Real estate prices vary because of fixed demand. 3.Tolls alleviate traffic congestion by reducing demand. 4.Movie tickets cost different prices at different times because the supply changes. 5.The demand to drive on freeways is not always the same.

30. Review—True or False 1.If there is a shortage in the market, price will fall to the equilibrium price.  FALSE 2.Real estate prices vary because of fixed demand.  FALSE 3.Tolls alleviate traffic congestion by reducing demand.  TRUE 4.Movie tickets cost different prices at different times because the supply changes.  FALSE 5.The demand to drive on freeways is not always the same.  TRUE

31. Summary  When completing your notes you need to write a 3-5 sentence summary of the lecture. This is a part of your notes grade!