2. 1 Multimedia Services Over Broadband Wireless Amnon Gavish – VP Business Development RADVISION

3. 2 Highlights  New Communication Paradigm  Visual Value Added Services  The Making of a New World  Emerging standards  Challenges

4. 3 New Communications Paradigm

5. 4  For hundreds of thousands of years human beings communicated using sound and sight  The phone invented in 1876 limited people to voice communication  A hundred years later limited visual communication becomes available over ISDN lines Still no critical mass for visual communication  Today – Critical mass is around the corner New Communication Paradigm Brief History of Visual Communication

6. 5  Leading Telecom Service Providers committed to 3G  Network vendors and focus on delivering 3G  Handset manufacturers deliver 3G enabled handsets  Millions of customers are already using 3G networks 3G is a reality! New Communication Paradigm 3G as Critical mass to Visual Communication

7. 6 New Communication Paradigm Critical mass to Visual Communication  3G provides the high bandwidth  High bandwidth enables high quality visual communication  Key issue for high bandwidth is visual communication and content 3G Means Visual Services

8. 7 video, Voice, and data over a single broadband connection DATAVOICEVIDEO New Communication Paradigm The Triple play

9. 8 Visual Value Added Services

10. 9  video call centers Delivering the Visual Experience

11. 10  video call centers  Celebrity Video Chat Delivering the Visual Experience

12. 11  video call centers  Celebrity Video Chat  Video Security Delivering the Visual Experience

13. 12 “Hello Mr.Smith, The alarm at your Master bedroom Has turned on “

14. 13 “ I am connecting you to your house, and I have already sent for a patrol”

15. 14

16. 15 Main menu back

17. 16 “ Hello Mr. Smith, we’ve checked your house and everything is alright “

18. 17 “ Thank you sir “

19. 18 Delivering the Visual Experience  video call centers  Celebrity Video Chat  Video Security  remote surveillance  video mail  video messaging  TV over the phone  Visual information services  Instant reporting  Live entertainment  Remote real estate review  video telephony  Home Telemedicine  Video conferencing

20. 19 Imagine… Imagine real estate agents showing a house to a prospective buyer who is relocating to the area, while the prospective buyer is still in another country Imagine a paramedic consulting with the HQ’s doctor when handling a gravely injured patient on the road Imagine a travel agent speaking face-to-face with potential customers showing them a film of the resort they are considering going to

21. 20 Imagine… Real-time visual communications in contact centres is about adding a new dimension to telesales and services Imagine calling your insurance agency to describe and record the details of a car accident by 3G video Imagine all of the above does not require a revolution… Imagine giving the ability for home-telemedicine nurses to show the patients how to use the equipment, how many words can be saved?!

22. 21 Imagine if you could have it all today…

23. 22 What can it look like?

24. 23 The reporter arrives on the scene of the incident The reporter sends real-time visuals from the scene of the incident, directly to the news room The newsroom reports directly from the field, showing viewers real-time visuals of the news breaking event Wanting to relay a breaking story to the station, the reporter decides not to wait for the film crew but to relay live ad-hoc visual communications Ad-hoc Reporting from the Field

25. 24 The doctor has subscribed to an on-line professional consulting center The doctor logs-in to the consultation center Website The log-in information is verified and an agent calls back to the doctor Using a standard telephone for audio and the PC for real-time visual communications, the doctor can see the agent and share data collaboration capabilities With professional consultation services the doctor can receive immediate assistance with medical issues and solve problems within minutes Professional Medical Consulting Centre

26. 25 A pedestrian walking down the street comes across a thief, trying to break into a parked car The pedestrian calls to the police department crime witness call center unit The crime witness call center unit receives immediate visual access to the scene of the crime (which is recorded for visual evidence) They send a patrol car to the scene of the crime while keeping a close eye on the actual crime scene Crime Witness Call Centre Services

27. 26 On-the-Spot Appraisal Services A car accident has just taken place, the driver responsible for the accident calls in to the appraisal services call center for an on-the-spot evaluation of the damage With visual communications the agent at the center can record the damages and then send the report by way of video streaming to the insurance company

28. 27 The Making of a New World

29. 28 Easy to use environment to enables quick solution development for a service unique needs Service need to be launched quickly and efficiently The Making of a New World Quick Start a Service

30. 29 Service starts controlled and limited and grows exponentially Network platform that grows to support an unlimited number of users The Making of a New World Scalability

31. 30 Ability to easily and centrally manage the network services and platforms Services need to be managed efficiently and economically The Making of a New World Manageability

32. 31 Service needs to reach as many potential customers as possible expanding potential market. Connects existing and future, networks, protocols, and endpoints into a single communications system The Making of a New World Market Expansion

33. 32 Service need to match Service Providers current environment and strategy Open API based system; Comply with industry Standards; non proprietary software The Making of a New World Customization Options

34. 33 The Making of the New World What do we need?  Quick Start of New Services  Scalability to Support Service Growth  Service Manageability  Market Expansion to Increase Service Exposure  Customization Options

35. 34 3G New Breed of Services  Enhanced Messaging  Video Mail (VM)  Advanced Multimedia Advertisement  Multimedia Messaging (MMS)  Conversational Multimedia  Push-To-Talk (PTT) over Cellular (PoC)  Push to Show/ Push to View  Videoconferencing for business or private use on the go

36. 35 3G New Breed of Services  Video Streaming  Live video broadcasting – TV on the go  Video On Demand (movies, news clips) - VOD  Video session archiving services  Playback & recording  Peer to Peer  Video Chat  Interactive gaming  Video sharing (“See what I See”/ “We share”)  Collaboration (cont.)

37. 36 3G New Breed of Services  Complementary services  Presence aware services  Location aware services (cont.)

38. 37  Enhanced Messaging  SIP or 3G-324M – Video Mail (VM)  3G-324M or SIP – Multimedia Advertisement  SIP – Multimedia Messaging (MMS)  Conversational Multimedia  SIP/PoC – Push-To-Talk (PTT) over Cellular (PoC)  3G-324M or SIP – Video Telephony & Conferencing  Video Streaming  3G-324M (DTMF based video portals)  RTSP (IP TV, surveillance)  Multimedia Gaming  SIP/JSR-180 (J2ME)  SIP/PoC Service Enabler Protocols

39. 38  Push-To-Talk (PTT) over Cellular (PoC)  POC Consortium/ Open Mobile Association (OMA) specification  Based on SIP RFC3261 & RTP/RTCP RFC3550/1  Presence & IM/MMS  SIP RFC3261 + SIMPLE WG specifications  SIP MESSAGE & MSRP  Video telephony/ conferencing  3G-324M  IETF XCON  Video on Demand (VoD)  Real Time Streaming Protocol (RTSP) RFC2326  3G-324M 3G Services & Protocols

40. 39 Emerging standards  Service creation enviornment: VXML, V2XML, CCXML  IMS definition at 3GPP and 3PGG2  QoS

41. 40 3G IMS Architecture IMS UTRAN SGSNGGSN UE PS Domain I-CSCF GoGi I-CSCF P-CSCF S-CSCF Mw HSS Cx Other IP/ IMS network Mm SGW MGCF BGCF IMS- MGW Legacy/ PSTN Mk Mi Mg Mj Mn Gi MRF Gi Mr PDF Go Gq MRF is used for: Multiparty Transcoding Announcements/ tones Traffic Plane Control Plane

42. 41 Challenges

43. 42 Challenges for the vendors  Enabling customized and off-the-shelf applications of VAS  Providing network APIs towards partner application providers  Hiding the details from the application and user  Signaling protocols (RTSP, 3G-324M, SIP, RTSP, H.323, H.320..)  Media type (Codec, bit rate, resolution, frame rate…)  Interoperability issues (vendors, models, software versions…)  Providing application primitives  Call control (initiate session, disconnect, authorize etc)  Media Processing (Picture in Picture, Text Overlay etc)  User Interaction (DTMF, UI etc)  Managing and Scheduling of resources (bandwidth, platform resources etc)

44. 43 Challenges - cont’d  Modularity according to the required functionality  Utilizing different network components: a gateway if protocol/network conversion is required real time audio and video processing blades if required network access elements (e.g. ISUP) if required  Scalability  Support for thousands of concurrent sessions  Just add components to scale up  No Chassis size limitation  Entry level systems

45. 44 Challenges (Cont.)  QoS  Network traversal  Inter-network communication

46. 45 IP SIP IP RTSP ISDN H.320 IP H.323 3G Protocol and Network agnostic

47. 46 Summary  Endless options for new services  We are on the verge of mass market deployment  BUT, there are still a few technology hurdles on the way…

48. 47 Thank You