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SKETCH 1. A hasty or undetailed drawing or painting often made as a preliminary study. 2. A brief general account or presentation; an outline.

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Presentation on theme: "SKETCH 1. A hasty or undetailed drawing or painting often made as a preliminary study. 2. A brief general account or presentation; an outline."— Presentation transcript:

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2 SKETCH 1. A hasty or undetailed drawing or painting often made as a preliminary study. 2. A brief general account or presentation; an outline.

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4 You have 2 minutes to produce a THUMBNAIL SKETCH GETTING READY FOR SCHOOL

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7 What are we doing and why?

8 DESIGN BRIEF

9 LEARNING OBJECTIVES To be able to apply drawing skills to produce three alternative poster design ideas (thumbnail sketches) that fulfil the design brief To know how to use design skills and techniques, images and colours to convey meaning when designing your poster To be able to conduct an audience survey to enable you to develop your final poster design

10 Andrei aveți de gând s ă lucreze pe trei idei pentru un design poster care va face publicitate Walthamstow pentru a încuraja turiștii s ă viziteze zona.Posterul va fi afișat pe de metrou din Londra Pentru a putea produce trei postere idei alternative de proiectare care îndeplinesc scurta de proiectare (thumbnail sketches) Pentru a ști cum s ă foloseasc ă abilit ă țile de proiectare și tehnici, imagini si culori pentru a exprima sensul cuvântului atunci când proiectarea posterului Pentru a putea s ă efectueze un studiu audienț ă pentru a muta mai departe munca ta

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12 THE VISUAL ARRANGEMENT OF VISUAL ELEMENTS IN A PIECE OF ARTWORK

13 COMPOSITION Piet Mondrian

14 COLOUR THEORY

15 COLOUR AS A DESIGN TOOL SET A MOOD ATTRACT ATTENTION MAKE A STATEMENT CREATE A FEELING OR AMBIANCE COLOUR CAN MAKE THE MOST POWERFUL STATEMENT IN DESIGN WHEN USED THOUGHTFULLY AND IN A CONSIDERED WAY TO CONVEY MEANING

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17 THE PAINT MEDIUM THAT I WILL USE TO COMPLETE MY POSTER IS …… ACRYLIC GOUACHE OIL PAINT I HAVE DECIDED TO USE THIS PAINT BECAUSE ……….?

18 CONDUCTING YOUR SURVEY YOU WILL NEED TO ASK AT LEAST 10 DIFFERENT PEOPLE WHICH OF YOUR DESIGNS THEY THINK WILL BE MOST EFFECTIVE WHO WILL BE YOUR TARGET AUDIENCE? THEY WILL NEED TO TELL YOU WHY THEY THINK IT IS THE BEST DESIGN AND WILL NEED TO ADD A COMMENT

19 EFECTUAREA ancheta dumneavoastr ă ?? VA TREBUI SĂ ADRESAȚI cel puțin 10 persoane diferite, care a desenelor și modelelor DVS ei cred c ă va fi cel mai eficient?? Cine va fi publicul țint ă ??? Acestea vor trebui s ă v ă spun de ce ei cred c ă este cel mai bun Design și VA TREBUI a ad ă uga un comentariu

20 THIS IS THE ONLY POSTER THAT HAS EVER BEEN PRODUCED TO ENCOURAGE TOURISTS TO COME TO EAST LONDON BY TRANSPORT FOR LONDON

21 THE ONLY OTHER TWO POSTERS IN THE TRANSPORT FOR LONDON COLLECTION THAT MENTION EAST LONDON


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