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Published byMarcia Douglas Modified over 8 years ago
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By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang
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Today’s Specials
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“At DoughBar, our mission is to offer the Main Line community the coffee and doughnut experience that each person cherishes whether they are enjoying our cozy at-home dining experience or taking our products on-the-go.”
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Deliver superior tasting and high quality food and beverages Create a friendly environment where customers feel welcome and personally acknowledged Extend hours to accommodate for early risers and night owls
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Strengths: Hours of operation Location High-quality products “At-home” atmosphere Friendly and polite staff Weaknesses: No existing customer base No cost benefits – we cannot achieve high economies of scale Opportunities: Menu expansion Gaining patronage from multiple local universities Personalized service creating a loyal customer base Threats: Economic recession Competition from direct and indirect competitors Battling pre-established brand loyalties & consumption habits
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High $ Low $ Low Atmosphere Appeal High Atmosphere Appeal
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Morning Commuters Local residents Students In particular: o Men o Ages 25-34
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Customer Forecasting o Dunkin Donuts and local competitors o First week of operation sample Sales Forecasting o Total # orders o Total # doughnuts o Total # juices o Total # coffees
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Future Business Forecasting o Judgment methods o Time-series methods Queue Management o 2-3 workers per shift o DoughBar set up
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Our Suppliers o MADC Pillsbury General Foods Rich Products Tropicana Peet’s Coffee Waste o CHOC of Norristown
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Manufacturing Structure o Large Batch For large quantity of doughnut “base” o Small Batch Split large batch into branches for different toppings Service Structure o Hybrid Office Coffee: Customizable and employees follow specific instructions Donut: Standardized
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Equipment o Doughnut Machines – Belshaw-Adamatic o Expresso Machine: Trenton China Employees o Higher compensation for handling multiple tasks Design o Capture an “At-Home” atmosphere o Furniture Supplier: Ikea
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“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.” -William A. Foster
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After analyzing the market, forecasting demand, mapping out operations, and planning quality control, we believe DoughBar will be a successful business in the Villanova community.
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Fisher, Carly. “Dollars to Doughnuts.” Food Fanatics. US Foods. Fall 2012. 27 November 2013. http://foodfanatics.usfoods.com/food/dollars-to- doughnutshttp://foodfanatics.usfoods.com/food/dollars-to- doughnuts Wall, Bethany. (2012). Coffee Houses and Donut Shops. Mintel, US October 2012. Retrieved November 9, 2013, from http://academic.mintel.com.ezp1.villanova.edu/display/590737/?highlight= true. http://academic.mintel.com.ezp1.villanova.edu/display/590737/?highlight= true Fast Food Menu Prices. 28 November 2013. http://www.fastfoodmenuprices.com/ http://www.fastfoodmenuprices.com/
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