Presentation on theme: "Overview Gulliver (www.gullivergo.com) is the first comprehensive online resource for Study Abroad students. Using its extensive database of Study Abroad."— Presentation transcript:
Overview Gulliver (www.gullivergo.com) is the first comprehensive online resource for Study Abroad students. Using its extensive database of Study Abroad program profiles and student reviews, proprietary Trip Planner, and community features, the company helps students pick their Study Abroad programs, plan their trips, and meet fellow travelers. In addition, Gulliver helps universities and program providers by reducing the research and advisory burden, offering the lowest-risk, highest-ROI marketing channel in the industry, and providing unique market insights. Gulliver is positioned to profit from a strongly growing market (despite the recession) and become the entrenched incumbent for students, universities and program providers.www.gullivergo.com Study Abroad made easy Executive Summary Financing 2 rounds of investment. Investors include: Member, Board of Directors, McKinsey & Co. Managing Director, investment bank General Partner, venture fund CTO, consumer internet company 2 Senior Executives, Skype Management Team James Rohrbach, CEO - High Tech practice, McKinsey & Company (founded firms consumer internet practice group), Yale (BA) Shampa Banerjee, PhD, VP Product/Engineering - VP Product/Eng. at MeeVee (acquired 2008), Sr. VP at IGE/Affinity Media, CTO Ziff Davis Games Group (1up.com – acquired 2009), Sr. Director AOL Travel (led product for 5 yrs), IIT (BS) Board of advisers includes: Jim Louderbeck – CEO, Revision3 Larry Moneta - VP Student Affairs, Duke Ben Choi – Principal, Storm Ventures Julien Decot - Director, Strategy, Skype Product Launched Beta product (all core-to- revenue features, including: program comparison matrix, dynamic, customizable Trip Planner, Facebook Connect integration) All primary content: rich profiles for 1500 Study Abroad programs in 70 countries; database of pre-approved Study Abroad programs for all Div I and half of Div II US universities; comprehensive guides for Top 13 Study Abroad countries (75% of market) Contact James Rohrbach: Sales & Revenue Five signed customers 12 customers in 2 week pipeline First revenue expected 2Q09 Market Study Abroad is one of the fastest-growing and highest-spend niches in both travel and education. In ,000+ students will Study Abroad, spending an average of $26,000 a term. The Study Abroad population has a 10-year historical CAGR of 9%, and that growth is expected to increase in the near term as a result of both legislative and institutional catalysts. The Paul Simon Act, for example, is currently up for Senate floor vote, and would target sending 1,000,000 students abroad/year by Problem Potential Study Abroad students have immense difficulty picking their programs, planning their trips, and meeting other travelers. Existing sites focus on just one part of the experience (finding a program). Most college Study Abroad offices are severely under-resourced and overwhelmed by the scope of their advisory requirements. Students are intimidated by the research process and arent getting the help they need; as a result, less than 2% of US undergraduates end up going abroad. A clear opportunity exists to help – and monetize – the entire lifecycle of the process. Confidential & Proprietary Solution Gulliver solves the key pain points for all stakeholders in the Study Abroad market: Students: Picking a program Content-rich profiles for the top 1500 Study Abroad programs in 70 countries See only programs approved by your home school for credit transfer Matrix to compare programs side-by-side Rate and review programs Save programs youre interested in for later review Planning the trip Proprietary Trip Planner - detailed, country-specific guides written by professional journalists outlining everything a student needs to do to go abroad Trip Planner customized, dynamic, and extensible Meeting other Study Abroad students Facebook Connect integration to login with your Facebook account, port your data, and see which of your friends are also going abroad See and connect with other students interested in the same programs or who have gone on those programs before Share and learn in the Discussion forums Universities: Gulliver significantly reduces the burden of researching programs and trip logistics Gulliver offers a reliable, comprehensive, objective, customizable third-party resource Gulliver provides unique insights into macro and micro trends in student preferences Providers: All ad inventory is cost-per-action – industrys lowest-risk, highest-ROI marketing channel Complete control over content and presence – for free Aggressive UX optimization streamlines application path, turning prospects into applicants Gullivers proprietary tools and content provide a scalable and sustainably profitable way to monetize the entire Study Abroad student customer lifecycle. Gullivers team has proven execution abilities and a unique set of expertise in online marketing and revenue generation; agile consumer web application development; and the travel and education markets.