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Biometric & Lab Screenings Debunking the myths to unlock the power of Total Population Health Management.

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Presentation on theme: "Biometric & Lab Screenings Debunking the myths to unlock the power of Total Population Health Management."— Presentation transcript:

1 Biometric & Lab Screenings Debunking the myths to unlock the power of Total Population Health Management

2 2 Hooper Holmes Confidential Hooper Holmes Health & Wellness New division of 109 year old health information company 9,000+ examiners CLIA/CAP/NGSP certified laboratory FDA approved medical device manufacturer 50,000 sq foot warehouse and shipping facility Provide services exclusively to health & care management companies Do not market to, or contract with, employers Private labeled screening solution (the Intel Inside) Screen groups and individuals in a variety of ways Screen both individuals and groups of all sizes Venipucture, Cholestech, self-collection kits 2008 accomplishments 200,000 health & wellness screenings completed 4,000+ screening events in over 1,700 cities in all fifty states, DC & PR 99.6% participant satisfaction

3 3 Hooper Holmes Confidential Agenda I.Role of Screenings in Total Population HealthPage 4 II.Debunking Common Screening MythsPage 8 III. Enabling Total Population Health ManagementPage 14

4 4 Hooper Holmes Confidential Care Management is moving to the left The move to total population health management WellAt RiskIll Chronically Ill Acutely Ill Managing CostsReversing the Trend 20% of population 80% of population 150+ Million Covered Lives

5 5 Hooper Holmes Confidential Biometric & lab data is a key enabler Biometric & Lab Data Claims Data WellAt RiskIll Chronically Ill Acutely Ill Todays CostTomorrows Cost

6 6 Hooper Holmes Confidential The importance of lab and biometric data Claims data is too late Participant is already ill Good for cost management, not cost avoidance Cant help reverse the trend HRA data alone is not enough 74% of respondents dont know their biometric or lab data Only reinforces what the participant knows Lab and biometric data fills in the gaps Data on those that you have no data on Objective data that uncovers unknown risks Provides a baseline and the data necessary to address the trend

7 7 Hooper Holmes Confidential Agenda I.Role of Screenings in Total Population HealthPage 4 II.Debunking Common Screening MythsPage 8 III. Unlocking Total Population Health ManagementPage 14

8 8 Hooper Holmes Confidential Origins of the myth Consumers dont know whats possible or available Historical disconnect between health & care mgmt. Historical lack of programs to act upon the data Screenings viewed only as an employee benefit Screenings viewed as a product Debunking the myth Stand alone health fairs cant pass the ROI test The real value of screenings is the data collected Ongoing engagement outperforms teachable moment Screenings are the front-end to other products SCREENING MYTH #1: Health fairs work

9 9 Hooper Holmes Confidential Screenings arent an event but the start of a process Biometric Screenings Uncover Risks Stratify Pop Establish Baseline Target Programs Engage Particip. Motivate Change Measure ROI Debunking the myth

10 10 Hooper Holmes Confidential Origins of the myth DMAA study shows that providers see better incentives as having the greatest impact on program success Poor engagement strategies have been combated with higher incentives to increase participation Incentives viewed as a stand-alone program component Debunking the myth Employers see better identification of at-risk participants as having the greatest impact on program success All parties agree that engagement is key to success Incentives that are linked to coverage and program design can drive participation and engagement SCREENING MYTH #2: incentive = participation = engagement

11 11 Hooper Holmes Confidential Debunking the myth HRA & screening = incentive HRA & screening & doing something about it = incentive Incentive = cash or cash equivalent Incentive = plan feature generating cost shifting Warning: Incentive and program cannot become adversarial to participants! What to incent How to incent

12 12 Hooper Holmes Confidential Operational Myths A. Fingerstick is cheaper than venipuncture with lab testing B. Screening stations are more efficient C. You cant efficiently reach remote individuals Debunking the myths A. A Cholestech cassette & full lab panel both cost $10 B. Stations are championed by providers who dont have enough phlebotomists or Cholestech machines C. Individuals can be screened in home or office or with self-collection kits – without breaking the bank SCREENING MYTH #3: Operational misunderstandings

13 13 Hooper Holmes Confidential Agenda I.Role of Screenings in Total Population HealthPage 4 II.Debunking Common Screening MythsPage 8 III. Unlocking Total Population Health ManagementPage 14

14 14 Hooper Holmes Confidential Redefining the role of biometric screenings Screenings are not: A product An event Simply an employee benefit Screenings are: A feeder for other products The beginning of an engagement process A powerful source of data

15 15 Hooper Holmes Confidential Integrating health & care management Data integration Lab & biometric data with claims & pharmacy data Use screening data to establish a baseline to demonstrate future ROI of health management Product integration Screenings feed disease management Screenings as the front-end to intervention programs Incentive integration Incent action - not just participation Integrated incentive to shift costs

16 16 Hooper Holmes Confidential Screening Data Participant Engagement Targeted Programs Stratified Population = Role of screenings in total population health Claims & Rx Data + Incentive ROI (2 nd time around)


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