1. 1 EPP Textbook Project Coordinated by: Coordinated by: Program goal: To catalyze market support for the conservation of natural resources and key conservation areas.

2. 2 Why Textbooks? Effort in textbook sector is part of a larger effort the book industry as a whole Effort in textbook sector is part of a larger effort the book industry as a whole 77% global growth in pulp, paper, publishing (1995- 2020) and over 90% of paper is virgin fiber 77% global growth in pulp, paper, publishing (1995- 2020) and over 90% of paper is virgin fiber Paper production and consumption is impacting Paper production and consumption is impacting rare and Endangered Forest types and communities rare and Endangered Forest types and communities Book industry as a whole consumes over one million tons or nearly 20 million trees per year. Textbooks represent approximately 20% of this total consumption. Book industry as a whole consumes over one million tons or nearly 20 million trees per year. Textbooks represent approximately 20% of this total consumption.

3. 3 Impact Area: U.S. Southeast

4. 4 The Impacts Largest Paper Producing Region in World Largest Paper Producing Region in World 5-6 Million acres/year logged for paper 5-6 Million acres/year logged for paper Book paper: one of top ten products producedBook paper: one of top ten products produced

5. 5 Forest Conversion

6. 6 Into Managed Plantations 90% fewer species and impacts on local communities due to chemical exposure90% fewer species and impacts on local communities due to chemical exposure

7. 7 Canadian Boreal Forest “North America’s Amazon,” as the world's largest contiguous wooded wilderness. “North America’s Amazon,” as the world's largest contiguous wooded wilderness. Home to 500 indigenous communities Home to 500 indigenous communities Home to 40% of N. America’s bird species Home to 40% of N. America’s bird species The Boreal also stores more carbon than any forest on earth The Boreal also stores more carbon than any forest on earth It is estimated that 65% of trees cut in the Boreal are used to make paper / 80% to U.S. consumers It is estimated that 65% of trees cut in the Boreal are used to make paper / 80% to U.S. consumers

8. 8 Canadian Boreal Forest “North America’s Amazon,” as the world's largest contiguous wooded wilderness. “North America’s Amazon,” as the world's largest contiguous wooded wilderness. Home to 40% of N. America’s bird species Home to 40% of N. America’s bird species The Boreal also stores more carbon - the primary constituent for global warming - than any other forest on earth. The Boreal also stores more carbon - the primary constituent for global warming - than any other forest on earth. It is estimated that 65% of trees cut in the Boreal are used to make paper. It is estimated that 65% of trees cut in the Boreal are used to make paper.

9. 9

10. 10

11. 11

12. 12 Canadian Boreal Forest

13. 13 Canadian Boreal Forest

14. 14 Canadian Boreal Forest

15. 15 Textbooks and Indonesia World’s most biodiverse forestsWorld’s most biodiverse forests 72% loss of original forests72% loss of original forests In 1999, pulp/paper accountedIn 1999, pulp/paper accounted for ½ of forest exports for ½ of forest exports 800% growth from 88-99800% growth from 88-99 High amounts of illegal logging (40% from 95-99)High amounts of illegal logging (40% from 95-99) Significant impacts on indigenous populationSignificant impacts on indigenous population

16. 16 Precautionary Principle Educational Stakeholders can support through: Educational Stakeholders can support through: 1. Pressuring publishers to produce textbooks responsibly [letter/national sign-on statement] responsibly [letter/national sign-on statement] 2. Increased commitment to and use of FSC, recycled, and alternative fiber paper recycled, and alternative fiber paper 3. Incorporation of EPP goals into future contracts

17. 17 Market Trends Supply Chain is Responding in the Tradebook Sector Supply Chain is Responding in the Tradebook Sector -Over 126 U.S. publishers [including Random House and McGraw-Hill] with formal paper policies in place -Over 20 new environmental book papers in last 3-4 years -Over 10 million books on recycled fiber in 2005 -Over 15 U.S. book printers stocking recycled/FSC -Price parity / competitive pricing is possible -Greater demand = lower prices / more availability -Further advancements are directly linked to the widespread participation of publishers and others

18. 18 Program Goals & Strategies Continuing encouragement of publishers and paper mills to determine recycled fiber threshold levels and to develop/utilize textbook papers w/ recycled and FSC fiber Working w/ state agencies, colleges and university systems and professors, and individual schools and districts to communicate environmental goals Working with textbook purchasers (states, districts, college book stores) to incorporate environmental paper specifications into contracts

19. 19 EPP Goal: Postconsumer Recycled Good quality, competitively priced, readily available in marketplace. Good quality, competitively priced, readily available in marketplace. Encourage publishers and to produce books with pc content – publishers will ask mills Encourage publishers and to produce books with pc content – publishers will ask mills Response time can be quick Response time can be quick Tangible Environmental Benefits Tangible Environmental Benefits

20. 20 Postconsumer Recycled Per Ton Savings [Ton of Virgin vs. Recycled Freesheet] WhatEnviro Savings% Better Greenhouse Gases2,208 pounds38.8% Water Utilization10,195 gallons49.7% Typical Trees24 trees100% Calculations provided by Environmental Defense, Washington D.C., 2004

21. 21 EPP Goal: Forest Stewardship Council Certified Fiber (FSC) FSC Certified fiber / paper ensures: Fiber does not originate from Endangered Forests Fiber does not originate from Endangered Forests Indigenous rights have been adequately respected Indigenous rights have been adequately respected No conversion from bio-diverse forest to single species plantation No conversion from bio-diverse forest to single species plantation Chemical inputs / clear-cuts significantly reduced Chemical inputs / clear-cuts significantly reduced

22. 22 Steps for Educational Stakeholders 1.Formally communicate wishes to publishers through letter and/or endorsing statement: -Maximization of recycled fiber -Maximization of paper that is FSC certified 3.Incorporate EPP goals for textbook paper into contracts when renegotiating/ re-adopting 4.Recycle more paper!!

23. 23 Potential Challenges Higher costs --- maybe: can shift w/ widespread shifts Non-responsive publishers Uninterested stakeholders So many other priorities

24. 24 Precedents and Current Work Precedents Federal and state paper procurement initiatives Cooperative purchasing programs [recycledproducts.org] Current Work Higher ed. focus/success Higher ed. focus/success Working with 12 states: NC, NJ, DE, MA, VT, NY, CA, MI, RI, TX, WA Working with 12 states: NC, NJ, DE, MA, VT, NY, CA, MI, RI, TX, WA Beginning a K-12 strategy Beginning a K-12 strategy

25. 25 Contact us www.greenpressinitiative.org www.nwf.org Todd Pollak: 734-418-2919 todd@greenpressinitiative.org April Smith: 802-496-5547 aprilsmith@gmavt.net