1. June 15, 2010 SAP Crystal Presentation Design Giveaway & Grow Campaign Partner Led Demand Gen Program

2. © 2010 SAP AG. All rights reserved. / Page 2 SAP Crystal Presentation Design Giveaway & Grow Campaign Partner-led Demand Generation Program (PLDG) Overview Reseller PLDG Campaign in a Box End Users Distributors/ Resellers CRIC* *CRIC = Crystal Reseller Information Center Partner Managers Banner eDMs Partner-Branded Offer Registration Pages Name Capture Target: Director and below across LOB and IT Primary Message: Now that you have experienced the power of SAP Crystal Presentation Design, drive better decision making across your entire organization by upgrading to complementary products Execution Strategy: Enable partners to leverage Crystal Presentation Design Giveaway & Grow Campaign and drive incremental revenue via cross-sell and up-sell campaign tactics and sales engagement Primary Cross-sell Product Focus: SAP Crystal Reports Server, SAP Crystal Dashboard Design, and SAP Crystal Presentation Enterprise Campaign in a Box Deliverables: Getting Started Presentation Partner-branded offer eDM and banners Partner-branded registration page to DL Crystal Presentation Partner-branded cross-sell/up-sell follow-up emails Online reporting for partners to download names captured Tele call-down script Objective - Create SAP Presentation Design installed base and harvest (monetize) it to drive incremental revenue

3. © 2010 SAP AG. All rights reserved. / Page 3 Campaign in a Box - Overview The SAP Crystal Presentation Design Giveaway & Grow Campaign utilizes an automated online tool that enables resellers to offer SAP Crystal Presentation Design software at no cost and enables partners to drive incremental revenue via cross-sell marketing and sales activities. User Registration Download Page Name Capture View & Download 2. Names captured through a reseller will only be accessible to that specific reseller and will not be included in SAP in-house mailing lists or CRM systems. Follow-Up E-Mail User Registration Download Page 3. Reseller-branded follow-up emails are sent by the online tool with a “call to action” to contact that specific reseller for SAP Crystal solutions. 1. Once a reseller signs up online, a unique reseller-branded Web site is generated for end users to register and download the offer. View & Download

4. © 2010 SAP AG. All rights reserved. / Page 4 “Campaign in a Box“ Assets 1. Reseller-Branded End-User Registration Page 2. Reseller-Branded eDMs and Banners 3. Online Report/Download Names 4. Reseller-Branded Follow-up Emails Reseller contact information

5. © 2010 SAP AG. All rights reserved. / Page 5 Follow-up Emails Reseller-branded follow up emails will be sent to end users who downloaded the software:  Follow-up eDMs CTA: Contact SAP reseller for Crystal solutions with more advanced functionality  Cross-Sell Products: SAP Crystal Dashboard Design, SAP Crystal Presentation Enterprise and SAP Crystal Reports Server  Emails contain specific reseller’s name, logo and contact eMail #1 eMail #2

6. © 2010 SAP AG. All rights reserved. / Page 6 Rollout Timeline and Contacts Go to CRYSTAL RESELLER INFORMATION CENTER for more informationCRYSTAL RESELLER INFORMATION CENTER North America Debi Beatty debi.beatty@sap.com English - June 14 EMEA Nathalie Aspinall n.aspinall@sap.com English - June 14 German - early Sept. French - early Sept. Spanish (EMEA) - early Sept. Italian - early Sept. Swedish - early Sept. Dutch - early Sept. Latin America Vanessa Zillig vanessa.zillig@sap.com Spanish (CO) - early July Portuguese (BR) - early July APJ Gautam Agarwal gautam.agarwal@sap.com English - June 14 Chinese (Traditional) - late July Chinese (Simplified) - late July Japanese - late July Korean - late July