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1 Marketing Roundtable Meetup April 26, 2011 Real World Marketing in an Online World 1
2 Whats Real? 2 Direct Mail Guerrilla Marketing Events TV Direct Mail Radio
3 Whos Your Target? Business or individual? Demographic Age Education What else? Mindset Social characteristics Location 3
4 Target Matrix 4 Target 1Target 2Target 3 Characteristic 1 Characteristic 2 Characteristic 3 Characteristic 4 Characteristic 5 Characteristic 6
5 What do they see/hear/read/go to? 5
6 Direct Mail Targeted Expensive Print Post Expect 1 - 3% response rate. Follow up Look at ROI Must have Call to action Relevance Catch my eye in under five seconds 6
7 Radio/TV Broad audience Trust My station Hear voice Fire--aim--ready or... Most decide to act with impressions 7
8 Events Establish relationships Understand needs Target carefully Time Audience 8
9 Guerrilla Marketing What is it? Signage in unexpected places Time...energy...imagination Generates buzz Street giveaways Tissue pack marketing Fun & creative Were all on the inside Examples??? 9
10 Follow up...Follow up...Follow up List Management Introductions Salesforce Callback System Multiple communication methods 10
11 PR 11
12 Good Marketing... is Targeted is Measurable has Clear Call to Action builds Relationship offers Value is Matched to your business Gets above the noise 12
13 The Satellite is... Neighborhood-based Membership system Staffed /7 access Community focused Varying usage/varying plans Automated Which means... 13
14 How Can We Help? Events Classes Partnerships Offer services 14
15 Quality of Life Increased Productivity Reduced Carbon Footprint Enhanced Community/ Local Business
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