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The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy

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Presentation on theme: "The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy"— Presentation transcript:

1 The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy balintfyj@od.nih.gov Office of Communications and Public Liaison 301-435-7557 Office of the Director www.nih.gov/newsbalintfyj@od.nih.govwww.nih.gov/news

2 March 24, 2010 NIH Podcast Perspective Audio Reports NIH Radio producing audio content since 80s Produce as frequently as possible Podcast: NIH Research Radio Repackage audio reports Distribute regularly, consistently Vodcast: I on NIH Expand on podcast success, Web 2.0 popularity Harness video to add dimension, distribution

3 March 24, 2010 Source Materials Identify strengths Transform Adapt to audience

4 March 24, 2010 Investments COST ESTIMATES $100 Mic $250 Recorder $450 PC/editing software $50 Cables $450 Telephone hybrid TIME ESTIMATES 2 hrs - Planning/Research 2 hrs - Pre-production 1 hr - Interview/record 3 hrs - Writing/Editing 2 hrs - Proof/Posting

5 March 24, 2010 Two Tech Sides Audio (radio) production Web (rss/xml) posting

6 March 24, 2010 Results Joe Balintfybalintfyj@od.nih.gov Office of Communications and Public Liaison 301-435-7557 Office of the Director http://www.nih.gov/news/radio/nihpodcast.htmbalintfyj@od.nih.govhttp://www.nih.gov/news/radio/nihpodcast.htm


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