1.  Dave Campbell Technical Fellow Microsoft Corporation BB15

3. Support unpredictable usage and scale at low cost Secure data access on any device from anywhere Reliability, availability and supportability Store and process complex data types natively Provide a full spectrum of data services Agile application development and deployment Offline enabled applications Provide best user experience based on client device capabilities Reduce latency of application and business processes

4. PlacePlace TypeType ServiceService Model & policy based development and management RDBMS

7. Data Mining ETL Reference Data Reporting Data Warehouse

9. Extend to Cloud Integrate with existing solutions Data Platform solutions scale to cloud Low friction deployment and scaling Pay as you go scaling Don’t need to provision to peak demand Create secure data hubs Secure access and movement of structured data Across devices, locations, partners

10. Interop and Choice Access SQL Services with standard protocols and formats REST, SOAP, HTTP, etc. Community Based Libraries and Examples Ruby, PHP, Java, … Ruby Active Resource Rich Tooling Familiar tooling experience with Visual Studio Leverage skills to extend to Cloud See: http://github.com/sdsteam

13. Zach Owens Technical Evangelist

14. Microsoft Sync Framework

15. Sync Framework is the easiest and most efficient way to synchronize your data with: Live Mesh, File systems, Databases, Astoria Services, SQL Services, and more Sync Framework is: Store-independent Data-independent Protocol-independent

16. Local data can be accessed faster and more reliably Microsoft Sync Framework provides the technology to enable: Offline and cached-mode capabilities for your application Roaming and collaboration of your data across disparate endpoints

18. Zach Owens Technical Evangelist

20. Accelerate your development with entities Synchronize your data from anywhere Dynamic Development Store and consume any type of data Deliver Location Intelligence within your applications Beyond Relational Integrate all your data in the Enterprise Data Warehouse Reach all your users with scalable BI platform Empower every user with actionable insights Pervasive Insight Secure, trusted platform for your data Optimized and predictable system performance Productive policy-based management of your infrastructure

21. Reduce the cost of managing all types of data Simplify the development of applications which use relational and non- relational data Extend functionality currently available for relational data to non- relational data

22. Spatial libraries to provide symmetric functionality outside of SQL Server for better developer support CLR type + unmanaged DLL Available for separate download/install Can code against it through C#, VB, etc.

24. Corporate Management SharePoint App

25. Zach Owens Technical Evangelist

27. CodeTitleRoomTime BB23SQL Data Services : A Lap Around502A10/28/2008 3:30PM-4:45PM BB03SQL Data Services : Under the Hood404A10/30/2008 8:30AM-9:45AM BB14SQL Data Services: Futures408B10/29/2008 10:30AM-11:45AM BB52SQL Data Services: Tips and Tricks for High-Throughput Data-Driven Applications41110/28/2008 12:45PM-1:30PM BB40Sync Framework: Enterprise Data in the Cloud and on Devices408A10/28/2008 5:15PM-6:30PM TL30Microsoft Sync Framework Advances515B10/27/2008 1:45PM-3:00PM BB16SQL Server 2008: Beyond Relational406A10/28/2008 1:45PM-3:00PM BB26SQL Server 2008: Business Intelligence and Data Visualization515A10/28/2008 1:45PM-3:00PM BB24SQL Server 2008: Deep Dive into Spatial Data404A10/29/2008 3:00PM-4:15PM BB07SQL Server 2008: Developing Large Scale Web Applications and Services41110/28/2008 1:45PM-3:00PM BB37SQL Server 2008: Developing Secure Applications515A10/29/2008 12:00PM-12:45PM BB25SQL Server 2008: New and Future T-SQL Programmability515A10/29/2008 1:15PM-2:30PM PC40SQL Server Compact: Embedding in Desktop and Device Applications402A10/29/2008 3:00PM-4:15PM TL42Microsoft SQL Server 2008: Powering MSDN41110/29/2008 12:00PM-12:45PM TL14Project "Velocity": A First Look403AB10/28/2008 1:45PM-3:00PM TL56Project "Velocity": Under the Hood403AB10/28/2008 3:30PM-4:45PM PC44Windows 7: Programming Sync Providers That Work Great with Windows408B10/28/2008 12:45PM-1:30PM

28. Please fill out your evaluation for this session at: This session will be available as a recording at: www.microsoftpdc.com

30. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.