Presentation on theme: "Ethical frameworks for decision making"— Presentation transcript:
1Ethical frameworks for decision making Traditionally utilitarian approachProfessional codes of conductAmerican Marketing AssociationEsomar (www.esomar.nl/codes)British code of advertising practice (www.asa.org.uk)ITC code (www.itc.org.uk)
2Ethical frameworks for decision making Laczniak’s framework (1983) (Ross 1930; Garrett 1966)Laczniak,G.R. (1983) Framework for analysing marketing ethics, Journal of Macromarketing 3(1), pp7-18. This can also be found in the ‘Marketing Classics’ text by Enis, Cox and Mokwa.
3Ethical frameworks for decision making Garrett (1966) 3 elements:what we intendhow we carry out the intentionwhat happensLaczniak and Murphy (1993) – conflict between stakeholdersSmith (1995); Nantel and Weeks (1996)
4Ethical frameworks for decision making Craig Smith (1995) Marketing strategies for the Ethics era, Sloan Management ReviewMarketing Ethics ContinuumCaveat EmptorIndustry PracticeEthics codesConsumer SovereigntyThe Consumer Sovereignty Test (Fig 3 Smith and Quelch, p30)capabilityinformationchoice
5Ethical frameworks for decision making Caveat Venditor- Limitations to Smith’s ethical frameworkThe Ethics gapLaczniaksocietal expectation/ethical reality gapprofessional expectation/ethical reality gapSummary