We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byVictoria Bates
Modified over 2 years ago
Prentice Hall, Inc. © STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 4 Environmental Scanning and Industry Analysis
Prentice Hall, Inc. © Environmental Scanning Societal environment -- –Economic forces –Technological forces –Political-legal forces –Sociocultural forces
Prentice Hall, Inc. © Societal Environment Economic Forces -- –Regulate exchange of materials, money, energy and information
Prentice Hall, Inc. © Societal Environment Technological Forces -- –Generate problem-solving inventions
Prentice Hall, Inc. © Societal Environment Political-legal Forces -- –Allocate power; provide laws and regulations
Prentice Hall, Inc. © Societal Environment Sociocultural Forces -- –Regulate values, mores, and customs of society
Prentice Hall, Inc. © Task Environment Task environment -- –Elements or groups that directly affect a corporation and are affected by it
Prentice Hall, Inc. © Task Environment Industry Analysis -- –In-depth examination of key factors within a corporations task environment
Prentice Hall, Inc. © Variables in Societal Environment
Prentice Hall, Inc. © Demographic Trends
Prentice Hall, Inc. © Transformational Sociocultural Trends 8 Current Trends – –Increasing environmental awareness –Growing health consciousness –Expanding seniors market –Impact of the Generation Y boomlet –Declining mass market –Changing pace and location of life –Changing household composition –Increasing diversity of workforce & market
Prentice Hall, Inc. © International Societal Environments
Prentice Hall, Inc. © Scanning the Task Environment
Prentice Hall, Inc. © Ethical Behavior business ethics –Argument that there is no such thing … it is an oxymoron
Prentice Hall, Inc. © Ethical Decision Making Corporate practices -- –Massive write-downs and restatements of profit –Misclassification of expenses as capital expenditures –Pirating corporate assets for personal gain
Prentice Hall, Inc. © External Strategic Factors Strategic myopia -- –Willingness to reject unfamiliar as well as negative information
Prentice Hall, Inc. © Issues Priority Matrix
Prentice Hall, Inc. © Analyzing the Task Environment
Prentice Hall, Inc. © Porters Approach to Industry Analysis Threat of New Entrants – –Economies of scale –Product differentiation –Capital requirements –Switching costs –Access to distribution channels –Cost disadvantages –Government policy
Prentice Hall, Inc. © Porters Approach to Industry Analysis Rivalry Among Existing Firms – –Number of competitors –Rate of industry growth –Product or service characteristics –Amount of fixed costs –Capacity –Height of exit barriers –Diversity of rivals
Prentice Hall, Inc. © Porters Approach to Industry Analysis Threat of Substitute Products or Services Bargaining Power of Buyers Bargaining Power of Suppliers Relative Power of Other Stakeholders
Prentice Hall, Inc. © Industry Evolution Fragmented Industry – –No dominant industry
Prentice Hall, Inc. © Industry Evolution Consolidated Industry – –Dominated by a few large firms
Prentice Hall, Inc. © International Risk Assessment Continuum of International Industries
Prentice Hall, Inc. © Strategic Groups
Prentice Hall, Inc. © Strategic Types Defenders Prospectors Analyzers Reactors General Types –
Prentice Hall, Inc. © Competitive Intelligence Called business intelligence Gathering information on a companys competitors
Prentice Hall, Inc. © Forecasting Forecasting Techniques -- –Extrapolation –Brainstorming –Expert opinion –Delphi technique –Statistical modeling –Scenario writing
Prentice Hall, Inc. © Synthesis of External Factors -- EFAS
Prentice Hall, Inc. © STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 1 Basic Concepts of Strategic.
Chapter 4 McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3: Evaluating a Company’s External Environment Screen.
Strategic Issue Assignment. Managers’ Mental Models Beliefs and Understandings about: Macro Env. Industry Env. Appropriate Size and Diversity How to Organize.
Masters in Engineering and Management of Technology Masters in engineering Design Entrepreneurship and New Venture Creation Rui Baptista.
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005 Exploring Corporate Strategy 7 th Edition Part II The Strategic Position.
Competing For Advantage Part II – Strategic Analysis Chapter 3 – The External Environment: Opportunities, Threats, Industry Competition, and Competitor.
1 Strategy Implementation Strategic Entrepreneurship Organizational Structure and Structure and Controls Corporate Governance Strategic Leadership Strategy.
C HAPTER 6 S TRATEGY F ORMULATION ; S ITUATION A NALYSIS & B USINESS S TRATEGY S TRATEGIC M ANAGEMENT AND B USINESS P OLICY 11 th Edition Thomas L. Wheelen.
Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., The Organizational Environment 3 3.
© 2001 Prentice Hall Ch. 3-1 Strategic Management Concepts & Cases Strategic Management Concepts & Cases 8 th edition Fred R. David Chapter 3: The External.
2-1 Copyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Managerial Problem Solving by Wood Slides prepared by Robert Wood, Julie Cogin and Jens Beckmann.
© 2001 Prentice Hall Ch. 1-1 Strategic Management Concepts & Cases Strategic Management Concepts & Cases 8 th edition Fred R. David Chapter 1: The Nature.
3- Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1 Organizational Theory, Design, and Change Sixth Edition Gareth R. Jones Chapter.
Strategy and Technology: Concepts and Frameworks That Separate Winners from Losers MISY 427 – IT Applications in ManagementDr. A. Everard.
Business Decision Internal Environment Mission / Objectives Management Structure Internal Power Relationship Physical Assets & facilities Company image.
External Environment in the Asia Pacific Region Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore.
1 ICS 462 Information Systems Strategy & Implementation 2.1 Analytical Tools in Strategic Management: Strategic Analysis.
CH 2CH 2 The Economics of Price Determination Kent B. Monroe (2007). Pricing: Making Profitable Decisions. 3 rd Edition (Singapore: McGraw-Hill).
3- 1 Copyright © 2012 Pearson Education. Chapter Three Analyzing the Marketing Environment.
1 STRATEGIC PLANNING. 2 A Definition of Strategy Strategy is the direction and scope of an organisation over the long term which achieves advantages for.
1 Business Organisation & Environment External Environment.
Copyright © 2005 Prentice Hall, Inc. All rights reserved.3–1 Planning Defined Defining the organizations objectives or goals Establishing an overall strategy.
Welcome to Class 4 Part One Chapter 2 Business Environments are divided into two primary Categories External & Internal.
Because Norm asked1 A Few Business Basics IT-390 Since Norm asked.
Copyright 2013, Pearson Education Global Marketing Communications Decisions II: Sales Promotions & Personal Selling Chapter 14.
CHAPTER 2 Organizational Strategy, Competitive Advantage, and Information Systems.
International business, 5 th edition chapter 11 international strategic management.
McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 10 Analysis of Governmental Financial Performance.
Essentials of Management Information Systems, 6e Chapter 3 Information Systems, Organizations, Management, and Strategy 3.1 © 2005 by Prentice Hall Information.
© 2016 SlidePlayer.com Inc. All rights reserved.