1. Two Years of CME FastTrack: More Than One Hundred Thousand Credits Transferred Via the MedBiquitous Activity Report Standard Stephen Kenney Ben Greenberg

2. American Osteopathic Association Represents D.O. Physicians –71,000 DOs in the United States –42,000 AOA members Major Areas of Focus –Accreditation –Advocacy –Education –Research

3. Medscape Education A network of 32 leading specialty-focused sites for physicians and other healthcare professionals A medical education company An accredited provider CME Usage: Over 6 million CME/CE certificates issued in 2010 Membership: 500,000+ Physicians 120,000+ NPs / PAs 500,000+ Nurses 100,000+ Pharmacists

4. Electronic CME The Old Way

5. Is that so wrong?

6. Manual Certificate Processing Can be handled 6 or 7 times before recorded Looked up manually Entered into database manually Missing unique program numbers must be sorted, assigned number manually, course master updated, tied to boards Prepare paper documents for imaging Total effort estimated at $8 per certificate

7. The Business Case for Electronic Certificate Exchange –Participant: Eliminate time and effort spent with manual submissions to professional organizations –Professional Organizations: Eliminate the costly manual data entry of CME activity data Improve accuracy by gathering data from the CME source vs. the participant –Platform Provider: Improve user experience for medscape.org CME participants Increase operational efficiency by utilizing a single standard

8. Electronic CME The New Way

9. Electronic CME The New Way

10. The Big Question: Was it worth it?

11. Return on Investment Site analytics show that the CME activity report is the most important feature members visit About half our members use Medscape Total effort estimated at $8 per certificate Over 115,000 Credits transferred Over 84,000 Certificates Over $650,000 saved in workforce time

12. Additional Benefits Convenience increases member satisfaction Electronic certificate option increases overall number than if only paper Prepare paper documents for imaging Approves all osteopathic postgraduate training programs Confers Specialty Board certification Accredits osteopathic Continuing Medical Education

13. Technical Details

14. Behind The Scenes

15. Activity Report XML An xml representation of a Participant’s Activity Certificate. Participant Information {

16. Activity Information { An xml representation of a Participant’s Activity Certificate. Activity Report XML

17. Credit Information { An xml representation of a Participant’s Activity Certificate. Activity Report XML

18. Considerations / Challenges Faced Method: SOAP vs. POST over HTTP Data / Concept Mapping User Mapping / Soft Matching Exception Handling / Logging Technical Staff Required for Implementation / Substantial Effort Footprint

19. Q & A

20. Contact Information Ben Greenberg, Sr. Product Manager bgreenberg@webmd.net Stephen Kenney, Director, Applications Development skenney@osteopathic.org

21. Appendix A – Activity Report XML