1. Introduction to e-Business Chapter 1

2. Learning outcomes
Define the meaning and scope of e-business and e- commerce and their different elements
Identify the main reasons for adoption of e-commerce and e-business, and barriers that may restrict the process
Define the Internet as a communications medium for consumers and businesses
Identify the business challenges of introducing e-business and e-commerce to an organization.
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3. Examples
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4. Examples
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5. Examples
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6. Examples
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7. What is e-Business? Definition by IBM and Chaffey (2009)
The transformation of key business processes through the use of Internet technologies
All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes
Business concept : strategy and operations
Business description: business that mainly operate online
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8. What is e-Business? Stakeholders – internal users, supplier, vendor,
distributor, customers , etc.
Business processes involved: purchase raw material, marketing, planning, stock checking, ordering, delivery, and many more.
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9. What is e-Commerce? Definition by Chaffey(2009)
All electronically mediated information exchanges between an organization and its external stakeholders
Buy side
E-commerce transactions between a purchasing
organization, its suppliers and partner
Sell side
E-commerce transactions between a supplier
Organization and its customers
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10. What is e-Commerce?
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11. e-Business vs e-Commerce
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12. Drivers of consumer Internet adoption
Content Customization Community Convenience Choice Cost reduction
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13. Barriers of consumer Internet adoption
No perceived benefit Lack of trust Security problems Lack of skills Cost
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14. Drivers of e-Business adoption
Cost efficiency
increasing speed to get supplies
increasing speed to deliver products
reduced sales and purchasing costs
reduced operating costs
Competitiveness
Customer demand
improving the range and quality of products & services offered
Avoid losing market share
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15. Drivers of e-Business adoption
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16. Barriers for e-Business adoption
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17. Internet Technology as a communication tool
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18. Internet Technology as a communication tool
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19. E-Business Challenges
Read this articles and we will discuss it in the next class. stuttgart.de/publications/phowo01/Reiss.pdf 7_chap01.pdf
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20. Summary
Electronic Business – refers to how technology can benefit all internal processes and interactions with third parties. There are many drivers and barriers that trigger people to move towards this direction or the opposite. The success of the transformation requires clearly defined objectives, right culture for change, e-Business skills, partnership or networking, and organization structure and infrastructure.
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21. Activity 1
Instruction: Answer all the questions below, work in a group of 4.
Define e-Business and e-Commerce. What are the differences?
Identify three possible drivers for an offline flower shop to consider e-Business.
Identify the possible barriers for customers to shop groceries online.
Choose ONE article from slide 18, read it and outline the main challenges in e-Business. Elaborate your answer based on your understanding.
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22. References
Chaffey, D., (2007, 2009), E-Business and e-Commerce Management, 3rd and 4th Edition, Prentice Hall Google Image, accessed on 11 April 2011.
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31. Thank you !

32. Thank You
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